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SCALE: Discussion

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Friday, June 15, 2018 • Enterprise Experience 2018
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SCALE: Discussion
Speakers: Tricia Wang
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Summary

In this panel, Jen, John, and Nancy share their experiences and advice for UX professionals facing obstacles in enterprise environments. Nancy emphasizes building credibility through small wins and finding mentors to help push ideas forward, illustrated by her internationalization work at Uber. John highlights the importance of patience, learning from perceived failures, and maintaining a long-term perspective beyond immediate product goals. Jen advises embracing discomfort and being open to being wrong as critical to growth and influence. The panel also discusses balancing UX debt reduction with innovative projects using portfolio strategies and systematic prioritization, such as scoring opportunities by importance and difficulty. A major theme is respecting cultural differences in global UX design, avoiding imposing Western norms, and learning from marginalized communities to foster more ethical and impactful design. The conversation underscores that success in enterprise UX demands collaboration, persistence, adaptability, and a mindset open to continuous feedback and cultural humility.

Key Insights

  • Building credibility early through small collaborative projects can open doors for bigger UX initiatives, as Nancy experienced at Intel.

  • Patience and accepting being perceived as wrong can strengthen influence over time, as John describes.

  • Embracing discomfort and being comfortable with being wrong helps break down personal and professional barriers, a key lesson from Jen.

  • Finding mentors and sponsors who leverage their privilege is crucial to advancing UX projects, according to Nancy's experience at Uber.

  • Conducting post-mortems on missed product opportunities helps create actionable processes to improve future collaboration and outcomes.

  • Balancing UX debt and innovation requires a portfolio mindset, embedding a culture of urgency and long-term visioning within teams.

  • Systematic prioritization using matrices based on importance and difficulty aids in focusing efforts on meaningful UX work.

  • Global UX design must respect local cultures and avoid imposing Western biases, promoting learning from diverse communities.

  • Designing for marginalized communities can reveal cost-effective, scalable solutions that benefit broader user bases.

  • Maintaining a long-range view beyond immediate targets prevents 'target fixation' and enables sustainable enterprise innovation.

Notable Quotes

"You need to build credibility. It's not enough to just state a problem, you have to show you'll do the work and push for it."

"I've thrived on being wrong and making mistakes, even when I wasn't actually wrong."

"Being comfortable with discomfort is key — if someone tells me I'm wrong, I'm okay with that."

"Positive mutual regard helps uncover root causes behind people’s behaviors to build collaboration rather than combat."

"When ideas don't make it into the product, I do a post-mortem to share opportunities missed and improve the process."

"You have to look two or three steps ahead so you're not chasing what's right in front of you — avoid target fixation."

"You have to find mentors and sponsors who leverage their privilege to help you get as far as possible."

"Every culture has things to celebrate and improve upon; we should learn from others instead of imposing our own standards."

"Systematizing work and using matrices of importance versus difficulty helps prioritize meaningful projects."

"Designing for marginalized communities often shows how to build scalable solutions with limited resources, saving money."

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