Research in the Automated Future
Summary
Ovetta will talk with us about reinvigorating the practice by incorporating Design Anthropology into our research tool-kits and further broadening our set of methodologies to include new research methods for AI/ML design.
Key Insights
-
•
Design and research are tightly intertwined; it's often impossible to tell where one ends and the other begins.
-
•
Machine learning models primarily predict based on past data rather than interact dynamically with the environment.
-
•
Intelligent systems involve multi-agency contexts where both humans and machines have decision-making power.
-
•
Unlike static software, AI systems are dynamic, learning and evolving based on interactions and data.
-
•
Design research for AI must be future-focused and speculative, addressing not just usability but cultural values and trust.
-
•
Bias in AI is complex, involving mathematical, statistical, cognitive, and human biases requiring nuanced mitigation.
-
•
Researchers and designers need high AI and data literacy to influence data inputs and model fairness, not just outputs.
-
•
Explainability in AI is challenging, especially with neural networks, necessitating governance and 'glass box' approaches.
-
•
Design anthropology and participatory methods help uncover unspoken human practices important for automated systems.
-
•
Speculative prototypes (provocation prototypes) and perpetual synthesis support ongoing learning about future AI use.
Notable Quotes
"Design is the conscious and intuitive effort to impose meaningful order to chaos."
"Our role as designers and researchers will be to determine what not to design to preserve human culture and values."
"Machine learning models can see, hear, think, and act but are limited to problem-solving based on past observations."
"The relationship between a user and AI system is multi-agency; both have agency to act and influence outcomes."
"The nuance is the enemy of machine learning and AI; they struggle with ambiguity where humans thrive."
"Research for AI must go beyond single agency frameworks to consider complex ecosystems and multi-modal environments."
"It's not about looking under the hood of the model, but about what data goes into the hood that you can influence."
"There are many types of bias—mathematical, statistical, cognitive, human—and they affect AI outcomes differently."
"Explainability requires transparency at every stage with governance ensuring fairness and equity in model building."
"Speculative research requires participatory methods, putting people into future scenarios, because people often can't articulate what they will want."
Or choose a question:
More Videos
"Building strong relationships with marketing requires mutual respect and regularly following up on their insights."
Joanna Vodopivec Prabhas PokharelOne Research Team for All - Influence Without Authority
March 9, 2022
"Onboarding often felt like trial by fire—go to the meeting and hope you understand something."
Louis Rosenfeld Lashanda Hodge Senongo Akpem Chris HodowanecBecoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
"We are closing out design ops 2024 with innovation curated by the incomparable John Kuda."
Bria AlexanderDay 3 Welcome
September 25, 2024
"Please take advantage of this opportunity to share, ask questions, and learn together even if you are the most introverted person."
Uday Gajendar Louis RosenfeldDay 2 Welcome
June 5, 2024
"Confidence is a higher burden in retail because people are giving real money; inaccessible flows cause quick abandonment."
Sam ProulxOnline Shopping: Designing an Accessible Experience
June 7, 2023
"The post-offer period isn’t HR’s alone; hiring teams must stay in touch and keep the candidate engaged."
Russ UngerOnboarding: The Ecosystem, not the Afterthought
November 7, 2017
"No one really knows what to expect anyway, so failure goes largely unnoticed. It's better to be transparent about the mess."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"Sentient design is about intelligent interfaces that are aware of context and intent so they can be radically adaptive to user needs in the moment."
Josh Clark Veronika KindredSentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
January 29, 2025
"I approached design not from the context of user experience first, but from what job we’re trying to satisfy for our customers."
Dantley DavisLeadership & Diversity—A Fireside Chat with Dantley Davis
September 17, 2020
