Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

The Feeling of Data

Thursday, September 14, 2023 • Enterprise Community
Share the love for this talk
The Feeling of Data
Speakers: David Conrad
Link:

Summary

The age of data is well underway. But using data to make better decisions is not as simple as one might hope. In this session, we'll take a look at some of the challenges that arise when we fail to build better data culture and what we can do as designers to fix it.

Key Insights

  • Good data culture requires intentional decisions about what data is collected and why.

  • Democratizing data access speeds up decision-making and reveals cultural issues when too difficult.

  • Human curation remains essential for data quality as AI can’t yet fully replace manual intervention.

  • Data storytelling shapes organizational culture and helps unify diverse interpretations of the same data.

  • Designers play a critical role beyond aesthetics by mediating between teams and aligning data practices.

  • AI’s current lack of context understanding leads to overconfidence and risk of missing nuance.

  • Transparency via data lineage tools is crucial to avoid black-box models and build trust in AI.

  • There is often tension between 'hard' quantitative data and 'soft' experiential insights in decision-making.

  • A mature data culture integrates data quality metrics with organizational norms and responsibilities.

  • Information architecture and shared terminology are vital to reduce confusion and promote healthy data culture.

Notable Quotes

"Data problems often end up being people problems because we're lazy, shortsighted, territorial creatures."

"We as people are our data, which means we have to treat data problems with care and consideration."

"Good data culture is intentional about the decisions we want to make and why."

"If people have to file requests and learn SQL just to get simple data, you have a culture problem."

"Data quality is multifaceted, subjective, and can't be reduced to simple profiles alone."

"AI isn't good at context yet; it may insist it's a B or a 13, but not that it could be both depending on view."

"No black boxes: AI needs to explain its answers just like people do to build accountability and trust."

"Most people will make the right decisions with data if they know the appropriate guidelines."

"Designers should act like therapists or journalists when negotiating political divides around data governance."

"The Power BI team succeeds with data because everyone on the team is obsessed with understanding customer behavior."

Ask the Rosenbot
Mac Smith
Measuring Up: Using Product Research for Organizational Impact
2021 • Advancing Research 2021
Gold
Luke Wroblewski
Designing AI Applications
2026 • Rosenfeld Community
Amber Knabl
Empowering innovation: The critical role of inclusive product development in the AI era
2024 • Designing with AI 2024
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community
Peter Van Dijck
Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood
2024 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Max Gadney
Assessing UX jobs for impact in climate
2024 • Climate UX Interest Group
Holly Cole
Understanding Experiences: When you have to do more than work
2018 • DesignOps Summit 2018
Gold
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Stefanie Owens
Optimizing for Outcomes: Transformation Design in Systems at Scale
2024 • Advancing Service Design 2024
Gold
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Jemma Ahmed
Theme 2 Intro
2022 • Advancing Research 2022
Gold
Dr. Jamika D. Burge
A Genuine Conversation about the Future of UX Research
2024 • Advancing Research Community
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Advancing Research 2022
Gold

More Videos

Xenia Adjoubei

"We believe in global citizenship and de-westernizing research by including community members in the discourse and insight decisions."

Xenia Adjoubei Sean Bruce

Empowering Communities Through the Researcher in Residence Program

March 29, 2023

Tamara Kartoziia

"Combining customer journey mapping and jobs to be done gave us a clear set of opportunities stemming directly from the garage’s reality."

Tamara Kartoziia

Think global, adapt local: how service design accelerated B2B market entry by 6 months

November 20, 2025

Jay Bustamante

"Embrace the role of party planner with your expertise to shape ethical AI innovation."

Jay Bustamante

Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation

October 2, 2023

Nicole Aleong

"Destiny is the belief that a certain future outcome is predetermined regardless of the path."

Nicole Aleong

Future Orientations to Everyday Life: Futures Anthropology as a Methodology

March 26, 2024

Nick Lewis

"About 70 sites have been removed from the Low Carbon Showcase after regressing in sustainability."

Nick Lewis

Designing and building low-carbon websites independently

November 18, 2025

Vicky Teinaki

"Having the clients share their screen and having our actual team members watch these live sessions has become very compelling for the entire extended product, UX, and development teams."

Vicky Teinaki Michele Marut Tim Parmee

Short Take #3: UX/Product Lessons from Your Industry Peers

December 6, 2022

Laura Weiss

"Stress makes us stupid because our creative thinking gets cloudy when under pressure."

Laura Weiss

Turn Down the Heat: 3 Ways to Handle Conflict in the Moment

November 20, 2024

Joerg Beringer

"You get a lot of different research outputs in a matter of minutes from your scope input."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

June 10, 2025

Shelby Switzer

"You can’t have a hackathon without free food."

Shelby Switzer

Making Space for Community Knowledge-sharing in a Distributed World

December 10, 2021