Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expanding Your Design Lens with Systems Thinking

Thursday, February 23, 2023 • Enterprise Community
Share the love for this talk
Expanding Your Design Lens with Systems Thinking
Speakers: Sheryl Cababa
Link:

Summary

Many of today’s processes and methods for design thinking and UX design feel limited in a world where we use these approaches to solve complex problems. Systems thinking is a mindset and approach that helps designers broaden their lens and empowers them to increase their impact. In this community call, learn from Sheryl Cababa, acclaimed author of Closing the Loop: Systems Thinking for Designers.

Key Insights

  • Traditional user-centered design thinking often fails to address systemic forces and unintended consequences in complex environments.

  • Systems thinking focuses on interconnectedness, causality, and wholeness, allowing designers to see the bigger picture beyond isolated problems.

  • Designers must shift from solely designing products to facilitating multi-stakeholder engagement across diverse expertise and perspectives.

  • Broader stakeholder inclusion, especially marginalized or directly affected communities, is a critical lever for successful systemic interventions.

  • Systems thinking integrates with design processes by expanding understanding, imagining multi-dimensional interventions, and evaluating impacts holistically.

  • Mapping techniques like causal loop diagrams, iceberg maps, and ecosystem maps are practical tools to visualize system relationships and root causes.

  • Evaluating long-term effects and unintended outcomes is essential to avoid perverse incentives and harmful consequences, exemplified by historical examples like the cobra effect.

  • Alignment within complex, siloed organizations is best achieved by focusing on shared desired outcomes rather than pushing for agreement on all inputs or activities.

  • Incentive structures play a crucial role in shaping stakeholder behavior and must be explicitly considered in systems thinking to create viable change.

  • Systems thinking differs from strategic thinking but requires strategic skills; systems thinking is broader and more focused on systemic consequences and diverse stakeholder dynamics.

Notable Quotes

"Today's problems come from yesterday's solutions."

"Designers need to be facilitators of other people's expertise and knowledge, not just creators of designed things."

"By myopically focusing on a single part, people are unable to see the elephant in the room."

"There is no silver bullet in system-level challenges; multiple interventions across different domains are needed."

"Community engagement is a powerful lever often left out of systems thinking processes."

"Evaluating interventions must loop back to expand understanding of consequences and radiating effects."

"We have to be deliberate about the long-term change we are creating and consider unintended consequences more explicitly."

"Systems thinking can help us design more explicitly for resilience, as seen in distributed manufacturing of PPE during the pandemic."

"Incentives influence behavior strongly, and lack of awareness about them leads to decisions misaligned with desired impact."

"Systems thinking requires constant engagement with stakeholders; working in isolation will not lead to successful outcomes."

Ask the Rosenbot
Dana Bishop
2022: The Year UX Demonstrates its Business Impact
2022 • Advancing Research 2022
Gold
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility
2020 • DesignOps Community
Tatyana Mamut
Opening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
2019 • Enterprise Experience 2019
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Susan Weinschenk
Evaluating the Maturity of UX in Your Organization
2020 • Enterprise Community
Steve Turbek
Designing Interactive Graphics with AI Code Help
2026 • Rosenfeld Community
Mark Templeton
Creating a Legacy: the ultimate experience
2017 • Enterprise Experience 2017
Gold
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Kayla Farrell
What It's Like To Be a User Researcher at Compass
2021 • Advancing Research 2021
Gold
Kit Unger
Theme 3 Intro
2022 • Design at Scale 2022
Gold
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community
Ebru Namaldi
Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
2025 • DesignOps Summit 2025
Gold
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Taylor Jennings
Research Debate Club
2026 • Advancing Research 2026
Gold
Kurdin Bazaz
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold
Richard Buchanan
Creativity and Principles in the Flourishing Enterprise
2018 • Enterprise Experience 2018
Gold

More Videos

Taylor Jennings

"Tags are a balance; project tags are wild and flexible, global tags must be controlled to avoid chaos."

Taylor Jennings Joe Nelson Alex Knoll

Repository Retrospective: Learnings from Introducing a Central Place for UX Research

March 9, 2022

Nicole Aleong

"How we orient ourselves to the future impacts how we experience the present."

Nicole Aleong

Future Orientations to Everyday Life: Futures Anthropology as a Methodology

March 26, 2024

Jeff Gothelf

"Nordstrom decided that innovation needed to be a corporate value, not a lab value."

Jeff Gothelf

Innovation Studios: the Engines of Enterprise Experimentation

May 14, 2015

Saara Kamppari-Miller

"One superpower of ops humans is making problems and gaps visible to build awareness and drive change."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Tess Dixon

"Our culture has diminished a lot of the other things in life that are supposed to give us meaning and put infinite pressure on work."

Tess Dixon

C'mon Get Happy

September 29, 2021

Liam Thurston

"Mastery is achievable, whether you have 10,000 hours or not—it’s about building that portfolio and case studies."

Liam Thurston

Why Your Design Team Is Quitting, And How To Fix It

June 10, 2022

Ian Swinson

"Careers as ladders are what HR wants, but careers aren’t linear; they should be a jungle gym."

Ian Swinson

Designing and Driving UX Careers

June 8, 2016

Leisa Reichelt

"Choosing the right hill to die on is so important and so hard; the problems that matter come around again and again."

Leisa Reichelt

Opening Keynote: Operating in Context

November 7, 2018

Rachael Greene

"It depends was the most common answer to how do you know what you’re doing is working."

Rachael Greene Alison Davis

Building a Design Ops Practice that Really Works (Most of the Time)

October 2, 2025