Summary
The session begins with a reflection on how transformative technologies like the iPhone and cloud computing changed everything, comparing them to current sentiments around AI and machine learning. The speaker emphasizes that AI isn’t just hype—it’s a real and ongoing shift impacting enterprises at scale, coining a new phrase: AI has eaten the world. Clara discusses AI’s integration into design tools, both its empowering capabilities and the ethical concerns around its creepiness. Carol then examines how to operationalize AI responsibly through human-centered UX research, ensuring that AI systems become trusted partners rather than black boxes. Finally, Jamica addresses the sociotechnical dimensions, reminding the audience that AI’s design and usage directly affect the human experience behind the screen. Throughout, the team promotes a balanced approach to AI adoption, urging a thoughtful and ethical deployment in enterprises, given the extraordinary power and responsibility held by practitioners today.
Key Insights
-
•
AI is no longer future speculation—it's already fundamentally transforming enterprises worldwide.
-
•
Unlike past paradigm shifts, we currently have enough knowledge about AI and our organizations to implement change more thoughtfully.
-
•
AI’s power combined with enterprise scale creates earth-shattering implications for society and business.
-
•
With great power comes great responsibility; ethical considerations must guide enterprise AI deployment.
-
•
AI-powered creative tools offer both empowering features and raise important questions about privacy and creepiness.
-
•
Human-centered UX research is critical to building responsible AI systems that can be trusted by users.
-
•
AI should be viewed as a partner in enterprises, augmenting human capabilities rather than replacing them.
-
•
Operationalizing AI requires frameworks that balance innovation with accountability and transparency.
-
•
Sociotechnical systems perspectives help us understand the broader human impact of AI beyond just technical performance.
-
•
This moment in AI adoption is rare, presenting a unique chance to shape its integration ethically and effectively.
Notable Quotes
"X is going to change everything, and sometimes it’s true—and sometimes it’s just hype."
"AI has eaten the world and will continue to eat the world forever."
"We’re in the perfect place at the perfect time to implement AI thoughtfully."
"With great power comes great responsibility."
"AI in the creative process can be amazing and empowering—but also creepy."
"How can machines be our trusted partners in this new world?"
"The scale of the enterprise combined with AI power has earth-shattering implications."
"We know just enough about AI and about our organizations to be smarter about how to implement change."
"How AI is built and how it’s used has a real impact on the human experience at the other end of the screen."
"This isn’t just topical; it’s about what we’re experiencing right now as practitioners and as a society."
Or choose a question:
More Videos
"When teams lose a sense of agency, they act strange, cutting corners and racing to get something out the door."
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
"There’s no such thing as one-size-fits-all methods; what works in one part of the map doesn’t work in another."
Simon WardleyMaps and Topographical Intelligence (Videoconference)
January 31, 2019
"White supremacy is the belief system of the superiority of whiteness that can embed itself in algorithms."
Sandra CamachoCreating More Bias-Proof Designs
January 22, 2025
"It takes at least one team member to choose to set healthy standards for collaboration."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024
"Providing more holistic recommendations helped us gain more trust and buy-in from stakeholders, increasing UX maturity."
Fisayo Osilaja[Demo] The AI edge: From researcher to strategist
June 4, 2024
"Nobody wants to buy or use a sloppy product, especially when enterprise users engage daily for hours."
Uday GajendarThe Wicked Craft of Enterprise UX
May 13, 2015
"Trust is often underestimated but is critical when designers face public critique and feedback."
Davis Neable Guy SegalHow to Drive a Design Project When you Don’t Have a Design Team
June 10, 2021
"You won’t know what success looks like until you put something out there and see how it works in practice."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019
"The operational glue that binds strategy, execution, and measurement in design is often missing, and that’s critical for scaling."
Aurobinda Pradhan Shashank DeshpandeIntroduction to Collaborative DesignOps using Cubyts
September 9, 2022
