Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Insights wither and die when they gather dust on a shelf. Join us as we workshop innovative communication practices that ensure the voice of the user is recognized and acted upon at senior levels within the organization. In this session, our speakers explore strategies that extend beyond traditional tools like presentations, readouts, and workshops. Let’s work together to make insights meaningful and actionable! Attend all of our Advancing Research community workshops Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you're looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what's to come from #AR2025!) July 24, 4-5pm EDT Watch Video Theme 1: Democratization Working with it, not against August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration Learning from market research, data science, customer experience, and more September 4, 11am-12pm EDT Watch Video Theme 4: Methods Expanding the UXR toolkit beyond interviews September 18, 4-5pm EDT Watch Video Theme 5: Artificial Intelligence Passionate defenses, reasoned critiques, and practical application October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR Possible futures and the critical decisions to move us forward October 16, 4-5pm EDT Watch Video Theme 7: Open Call Propose ideas that don’t match our other workshops’ themes
Key Insights
-
•
Starting presentations by sharing key findings immediately increases engagement and invites richer discussion.
-
•
Bringing together diverse stakeholders in one room fosters collaboration and creates memorable insights.
-
•
Creative storytelling formats, such as comics or metaphors, can make research findings more relatable and sticky.
-
•
Research communication benefits from treating presentations as themed, immersive experiences rather than dry reports.
-
•
Balancing respect for different audience needs and power dynamics leads to more inclusive and effective conversations.
-
•
Involving research operations early and transparently helps align recruitment challenges with research goals.
-
•
Innovative communication often conflicts with standardization efforts but can succeed when risks are shared openly.
-
•
Maintaining ongoing, conversational relationships with clients encourages deeper insight uptake and continuous feedback.
-
•
Drawing inspiration from outside UX, like journalism and art, fuels creative, attention-capturing communication methods.
-
•
Providing just-in-time support and flexible office hours better meets stakeholders’ real-time needs than fixed schedules.
Notable Quotes
"If you’re withholding the most interesting information until the end, it just irritates people."
"I created comics for the top pain points in the buyer journey, and they ended up as posters in the office."
"Think of your research share-out like hosting a party; the experience starts before the event itself."
"Being a gracious host means addressing power differentials and making the space safe for all voices."
"It’s important to be transparent when taking risks with new communication approaches."
"People love it when you end early and give them back five minutes."
"The art of listening is about hearing what’s not being said and moving forward with respect."
"Use different communication styles tailored to different audiences, not a one-size-fits-all approach."
"Keeping a log of inspiration from disparate sources helps when you're pressed for time and need fresh ideas."
"Reading news stories you’re uninterested in is a great way to learn about effective journalistic structure."
Or choose a question:
More Videos
"If you miss any one of access, accuracy, insight generation, and engagement, it’s not truly democratization."
Jemma Ahmed Steve Carrod Chris Geison Dr. Shadi Janansefat Christopher NashDemocratization: Working with it, not against it [Advancing Research Community Workshop Series]
July 24, 2024
"Great design doesn’t happen in isolation; it’s subject to power dynamics within organizations."
Nina JurcicThe Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change
October 3, 2023
"You have to treat the design system as a product that delivers features and releases over increments, never really done."
Nathan Curtis Nalini P. Kotamraju Jack Moffett Dawn ResselDiscussion
June 9, 2016
"We had to be creative measuring accessibility success because we cannot detect screen reader use or certain disabilities directly."
Saara Kamppari-Miller Nicole Bergstrom Shashi JainKey Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
November 13, 2024
"The sum of parts is not always the whole — we lost sight of the mental model in our employee record feature."
Malini RaoLessons Learned from a 4-year Product Re-platforming Journey
June 9, 2021
"Stakeholders often have strong opinions; our job is to back decisions with solid, evidence-based data."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
"There is no need to take notes because we have sketch note makers capturing the sessions for you."
Bria AlexanderOpening Remarks
June 9, 2021
"Many product teams have never come face to face with their revenue numbers before."
Jackie HoLead Effectively While Preserving Team Autonomy with Growth Boards
January 8, 2024
"We need to relentlessly ask: technology is the answer, but what is the question?"
Dan HillDesigning for the infrastructures of everyday life
June 4, 2024