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Summary
Insights wither and die when they gather dust on a shelf. Join us as we workshop innovative communication practices that ensure the voice of the user is recognized and acted upon at senior levels within the organization. In this session, our speakers explore strategies that extend beyond traditional tools like presentations, readouts, and workshops. Let’s work together to make insights meaningful and actionable! Attend all of our Advancing Research community workshops Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you're looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what's to come from #AR2025!) July 24, 4-5pm EDT Watch Video Theme 1: Democratization Working with it, not against August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration Learning from market research, data science, customer experience, and more September 4, 11am-12pm EDT Watch Video Theme 4: Methods Expanding the UXR toolkit beyond interviews September 18, 4-5pm EDT Watch Video Theme 5: Artificial Intelligence Passionate defenses, reasoned critiques, and practical application October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR Possible futures and the critical decisions to move us forward October 16, 4-5pm EDT Watch Video Theme 7: Open Call Propose ideas that don’t match our other workshops’ themes
Key Insights
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Starting presentations by sharing key findings immediately increases engagement and invites richer discussion.
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Bringing together diverse stakeholders in one room fosters collaboration and creates memorable insights.
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Creative storytelling formats, such as comics or metaphors, can make research findings more relatable and sticky.
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Research communication benefits from treating presentations as themed, immersive experiences rather than dry reports.
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Balancing respect for different audience needs and power dynamics leads to more inclusive and effective conversations.
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Involving research operations early and transparently helps align recruitment challenges with research goals.
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Innovative communication often conflicts with standardization efforts but can succeed when risks are shared openly.
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Maintaining ongoing, conversational relationships with clients encourages deeper insight uptake and continuous feedback.
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Drawing inspiration from outside UX, like journalism and art, fuels creative, attention-capturing communication methods.
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Providing just-in-time support and flexible office hours better meets stakeholders’ real-time needs than fixed schedules.
Notable Quotes
"If you’re withholding the most interesting information until the end, it just irritates people."
"I created comics for the top pain points in the buyer journey, and they ended up as posters in the office."
"Think of your research share-out like hosting a party; the experience starts before the event itself."
"Being a gracious host means addressing power differentials and making the space safe for all voices."
"It’s important to be transparent when taking risks with new communication approaches."
"People love it when you end early and give them back five minutes."
"The art of listening is about hearing what’s not being said and moving forward with respect."
"Use different communication styles tailored to different audiences, not a one-size-fits-all approach."
"Keeping a log of inspiration from disparate sources helps when you're pressed for time and need fresh ideas."
"Reading news stories you’re uninterested in is a great way to learn about effective journalistic structure."
Or choose a question:
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