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Theme 3: Introduction and Provocation
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Monday, January 8, 2024 • DesignOps Summit 2020
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Theme 3: Introduction and Provocation
Speakers: Dave Malouf
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Summary

What's today's theme all about, and what does it mean for DesignOps professionals? Theme leader Dave Malouf will provide you the background you'll need for how today's sessions came to be and what they'll cover. He'll also gently provoke you with questions to consider throughout the day.

Key Insights

  • Resiliency is about how organizations move beyond challenges, not just how they react to them.

  • Design operations serve as a resilient shield, protecting the wider design organization from obstacles.

  • Scaling from a team to an organization often means becoming a business unit with its own budget and income responsibilities.

  • Dave uses a biological metaphor: individuals as cells, teams as organs, organizations as organisms, leading up to ecosystems representing large-scale design ops.

  • Finding the natural path with the least resistance aligns personal, team, and business goals more efficiently.

  • Reducing friction in processes shifts focus from resilience to optimization and energy maximization.

  • It’s essential to identify missing stakeholders and blind spots that may be ignored in the scaling process.

  • Emergent paths in organizations often aren’t visible and require strong feedback loops to sense and respond.

  • Seeing design operations less as a cost center and more as an income-generating business transforms organizational mindset.

  • The ability to sense and respond to emerging patterns is crucial for long-term adaptability in design organizations.

Notable Quotes

"Resiliency is not necessarily how we react to those challenges, but how we move beyond them."

"Design operations is about being that resilient force on behalf of everyone else."

"When your design organization moves from a team to a business unit, you start getting your own budget and responsibilities."

"I think about design ops as cells becoming organs, then organisms, then ecosystems."

"How can we take the natural paths with the least amount of friction to achieve our goals?"

"If we reduce friction, resiliency isn’t the issue anymore—it’s efficiency and optimization."

"Who’s missing? Who do we need to make the path more frictionless?"

"Where are our blind spots that cause us to leave people or factors behind?"

"Paths aren’t always visible; do we have feedback loops to feel our way through emergent patterns?"

"Design operations organizations must be ready to sense and respond to patterns of emergence, not just follow pre-carved paths."

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