Rosenverse
The Tension Between Story Collecting and Story Telling in Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The Tension Between Story Collecting and Story Telling in Research

Gold
Wednesday, March 10, 2021 • Advancing Research 2021
Share the love for this talk
The Tension Between Story Collecting and Story Telling in Research
Speakers: Bilan Hashi
Link:

Summary

How do we draw and navigate the boundaries around the ethics of story collecting and telling? As UX researchers, we collect stories through interviews—stories that connect us with others and communicate the core humanistic values of integrity, empathy, and respect. At the crux of the matter, is that these stories are not our own—they belong to our interlocutors. As we collect data, we are not passive listeners either—we also leave our imprint on these stories through interpretation and subjective insights.

Key Insights

  • •

    The ethical dilemma in story collecting extends beyond ownership to who controls and legitimizes the narrative—the participant or the researcher.

  • •

    Stories are fundamental to human identity and meaning-making, as emphasized by Pam LaRutledge and Thomas King.

  • •

    Storytelling has the power to disrupt dominant narratives, especially for marginalized communities whose histories have been silenced.

  • •

    Listening in storytelling activates mirror neurons, fostering empathy through shared commonalities.

  • •

    Researchers and participants often occupy different power positions, leading to divergent stories during interviews.

  • •

    Anthropology’s colonial roots and the colonial gaze influence how stories have been historically collected, necessitating reflexivity.

  • •

    Positionality is fluid, relational, and multifaceted, affecting access and power throughout the research process.

  • •

    Co-creation during interviews can share power through mutual storytelling and authentic listening.

  • •

    Normative research principles like researcher neutrality and confidentiality can obscure participant agency and may not serve all participants equally.

  • •

    Using invitational language and allowing participants choice encourages richer, participant-led narratives and challenges rigid research scripts.

Notable Quotes

"Whose story gets told, the participant or the researcher, is also a question of knowledge production."

"Stories are how we make meaning of life, explain how things work, and justify our decisions."

"The truth about stories is that is all that we are – Thomas King."

"Storytelling has the power to disrupt hegemonic narratives and open space for people to be authors of their own stories."

"Mirror neurons are triggered when we listen to a story, allowing us to empathize by identifying shared commonalities."

"Researchers and participants cannot tell the same story because they occupy different locations of power."

"Reflexivity lets us examine our beliefs and practices during research to understand how we show up."

"Awareness of positionality is the first step toward ethical change in research."

"Instead of pretending neutrality, be open and transparent about the research agenda with participants."

"Invitational language allows participants to be in charge of a part of the interview, making the exchange authentic."

Ask the Rosenbot
Karen Pascoe
Developing Experience Teams and Talent in the Enterprise
2016 • Enterprise UX 2016
Gold
Kristin Skinner
Theme 2: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Jamie Beck Alexander
How can you find your role in climate?
2024 • Climate UX Interest Group
Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
2024 • Advancing Service Design 2024
Gold
Mackenzie Guinon
M.C. Escher’s UX Research Career Ladder
2022 • Advancing Research 2022
Gold
How to Identify and Increase your "Experience Quotient"
2018 • Enterprise Experience 2018
Gold
Kayla Farrell
What It's Like To Be a User Researcher at Compass
2021 • Advancing Research 2021
Gold
Candace Myers
Standardizing Design at Scale
2022 • DesignOps Summit 2022
Gold
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Designing with AI 2025
Gold
Jess Greco
Creating a Basis for Change: Scaling Design Maturity
2022 • Design at Scale 2022
Gold
John Paul de Guzman
10k Screens Later: How We Became a Data-Driven Design Organization
2024 • DesignOps Summit 2024
Gold
Sharon Bautista
Time to Make the Donuts: How User Research Helped Bridge Disparate Teams
2024 • Enterprise Experience 2020
Gold
Sean McKay
Whole Product Thinking: Expanding beyond problem and solution space thinking
2024 • Rosenfeld Community
Melinda Belcher
Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise
2024 • Enterprise Experience 2020
Gold
Maria Rosala
Research Repositories
2026 • Advancing Research 2026
Gold
Louis Rosenfeld
Do you want to work on climate? (Climate UX Discussion Series)
2023 • Climate UX Interest Group

More Videos

Erin Hauber

"It’s up to designers to be the antidote, to articulate all these changes as one movement."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Megan Kierstead

"Confidence doesn’t dull criticality; self-doubt is a statement about your own worth, which we want to reduce."

Megan Kierstead

You Are a Badass at UX: Overcoming Imposter Syndrome

March 10, 2021

Maggie Dieringer

"We maintain structured flexibility so we can move people where the work is regardless of politics or whatever else is going on."

Maggie Dieringer

Creating Consistency Through Constant Change

January 8, 2024

Meaghan Waters

"Avoid too much upfront discovery that delays value and traps you into a fixed plan."

Meaghan Waters Fotina Koutropoulous

Lack of Product Thinking will Doom Your Legacy Modernization

June 9, 2021

Jemma Ahmed

"Market researchers have an air of arrogance like an old cat, confident and unbothered by disruption."

Jemma Ahmed

Bringing together market and user research

October 17, 2019

Maria Taylor

"Start small by delivering the minimum amount of useful information, like a UX glossary or a single community of practice."

Maria Taylor

Knowledge is Power: Managing the Lifeblood of the Design Org

October 3, 2023

Sam Proulx

"Screen curtain mode isn’t for sighted people simulating blindness; it’s a privacy feature to keep screens safe from prying eyes."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Catherine Blizzard

"We introduced 'go-to' people, like account managers, responsible for particular business areas to maintain relationships."

Catherine Blizzard

Using Integrated Insight to Drive Growth

March 10, 2022

Randolph Duke II

"Carol was really grateful for our conversation."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020