Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Join us for a discussion about Michael's path into the federal government, working to solve problems and design better products and services for the American public and attempting to establish design operations at a government agency and across government.
Key Insights
-
•
Design practices in government are still nascent and frequently operate in disconnected pockets without central coordination.
-
•
Most government designers work as contractors with limited voice and little onboarding or guidance.
-
•
A design operations leader with a creative design background is essential for building trust and understanding between management and design teams.
-
•
Government agencies face unique bureaucratic barriers such as the Paperwork Reduction Act that complicate user research and design efforts.
-
•
Hiring for federal design roles is constrained by outdated job classification systems and slow government processes, limiting the candidate pool.
-
•
COVID-19 and remote work have removed opportunities for informal diplomacy and hallway conversations critical to building relationships in government.
-
•
Establishing governance and design systems needs to strike a balance between providing necessary structure and not restricting creative work.
-
•
Building a centralized design team and a federated model of contributors can improve cohesion and sharing across various programs and teams.
-
•
Service design is underutilized in government but is critical for improving complex public services that span digital and physical experiences.
-
•
The US Digital Service model of short-term 'tours of duty' brings fresh perspectives but requires ongoing knowledge transfer between staff cycling in and out.
Notable Quotes
"Government's design is still not well understood broadly and is like the dull butter knife edge compared to industry."
"It's kind of Peace Corps for nerds—people come in for tours of duty, have impact, then move on."
"I saw lots of little mushroom patches of design but they weren’t connecting or sharing ideas across the agency."
"Most of the designers are contractors, and they don’t really have a voice or much onboarding."
"Design operations is part diplomacy—building relationships and navigating bureaucracy is critical."
"You want just enough governance so it helps the process but doesn’t stifle creativity."
"Hiring specs for federal designers don’t exist in a way that matches private sector roles—sometimes designers are classified as public affairs specialists."
"COVID has removed the hallway bumps where you casually chat with stakeholders, which makes advocacy much harder."
"Service design barely exists in government but is essential to think about the whole customer journey beyond just digital."
"This role will always be about maintaining connections across teams and managing stakeholders effectively."
Or choose a question:
More Videos
"I have to triangulate socially because Yorkshire folks are quite reserved; they won't openly admit issues."
Adam Cutler Karen Pascoe Ian Swinson Susan WorthmanDiscussion
June 8, 2016
"Many product managers got their roles because they know the business or subject matter, but they don’t know how to manage product development."
Peter MerholzThe Trials and Tribulations of Directors of UX (Videoconference)
July 13, 2023
"Nobody knows who’s supposed to decide what around digital, and that’s the problem."
Lisa WelchmanCleaning Up Our Mess: Digital Governance for Designers
June 14, 2018
"The time for action is now, and it must be collaborative."
Vincent BrathwaiteOpener: Past, Present, and Future—Closing the Racial Divide in Design Teams
October 22, 2020
"The squad model flopped for us after six months but created culture triads that stuck around."
Brenna FallonLearning Over Outcomes
October 24, 2019
"Working from home during the pandemic is hard because it’s fun only when you can actually leave your home."
Tricia WangSpatial Collapse: Designing for Emergent Culture
January 8, 2024
"Creating hypotheses from pain points with measurable success criteria helped prioritize which to pursue."
Edgar Anzaldua MorenoUsing Research to Determine Unique Value Proposition
March 11, 2021
"We want to build teams with diverse skill sets so we can create a full picture during the knowledge creation phase."
Designing Systems at Scale
November 7, 2018
"The conversion design process creates collective knowledge, which gets reinfused to strengthen future experiments."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024