Rosenverse
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity

Thursday, January 23, 2025 • Rosenfeld Community
Share the love for this talk
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
Speakers: Heidi Trost
Link:

Summary

If you design digital products, you’re already influencing the security user experience—even if you don’t realize it. Your design choices impact how users handle security and privacy decisions. We live in an ecosystem where everything increasingly relies on the security of systems: from hospitals, to our water supply, to cars and robots. So the stakes are high: disruptions to these systems mean people can get hurt. Further, technology like AI agents—services that will know nearly everything about us and will take actions on our behalf—mean security and privacy are more important than ever. As a UX designer, you understand your product better than your users ever will. This gives you the power to protect users by developing safer systems. By the end of this talk, you’ll learn how to: Apply human-centered design principles to security: human-centered security. Identify key areas where security impacts users most. Understand the dynamics of the security ecosystem. Collaborate with your security UX allies. Ask better questions to balance security and usability. You’ll leave with a human-centered security framework that you and your team can use immediately. Start asking the right questions to improve security outcomes and keep people and systems safer.

Key Insights

  • Security means different things to different roles, making cross-disciplinary collaboration essential.

  • Users (Alice) often do not think about security until it directly interrupts their tasks.

  • Charlie personifies the security systems and communications users interact with; their unhelpfulness harms user trust.

  • Improving the relationship between Alice and Charlie is critical to enhancing security behaviors and outcomes.

  • Threat actors understand users and security systems better than many security teams do, exploiting weak points.

  • Onboarding and signup are crucial moments to influence secure user behaviors because users are motivated and captive.

  • Security messaging must balance clarity and avoiding fatigue caused by false positives or jargon.

  • AI-driven social engineering and deepfakes will make future attacks more convincing and harder to detect.

  • Designers should anticipate user objections and behaviors when creating security flows.

  • Clear standard protocols for unusual financial requests reduce vulnerability to phishing scams.

Notable Quotes

"Security means protecting business, productivity, safety."

"The user is the weakest link is an unhelpful and harmful perspective."

"You cannot improve security outcomes until you improve the relationship between Alice and Charlie."

"Threat actors can masquerade as Charlie to trick users like Alice."

"Most security work happens below the surface where users don’t need to think about it."

"If users have to look things up, they often won’t, so policies must be easy and fast to respond to."

"Onboarding is often fleeting, so influencing security behavior there has an outsized impact."

"With AI, phishing will get worse; attackers will craft messages users are more likely to believe."

"We need to get really good at strategy board games to outsmart threat actors."

"Clear outcomes and defined secure behaviors are better than vague goals like 'be more secure'."

Ask the Rosenbot
Connect with the Advancing Research Community
2026 • Advancing Research 2026
Gold
Sharon Banh
Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Daniel Korczynski
From generic to contextual research insights with AI | Live Q&A
2026 • Advancing Research 2026
Gold
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Matteo Gratton
Can Data and Ethics Live Together?
2021 • DesignOps Summit 2021
Gold
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
Marc Majers
Interrupted UX - Add A Dose of Reality To Usability Testing
2022 • Advancing Research 2022
Gold
Saara Kamppari-Miller
DesignOps for Inclusive Design and Accessibility
2022 • DesignOps Community
Leisa Reichelt
The Five Dysfunctions of Democratized Research at Scale
2020 • Advancing Research 2020
Gold
Kit Unger
Theme 3 Intro
2022 • Design at Scale 2022
Gold
Dominique Ward
The Most Exciting Time for DesignOps is Now
2022 • DesignOps Summit 2022
Gold
Anna Avrekh
User Research, Design, and Product - A Love Story
2021 • Advancing Research 2021
Gold
Luz Bratcher
This Is a Talk for Tired People
2022 • Design at Scale 2022
Gold
Alexandra Schmidt
Enterprise UX Playbook
2022 • Enterprise Community
Matt Duignan
HITS, Microsoft's internal human insight system: From research library to living body of knowledge
2019 • Advancing Research Community

More Videos

Jerome “Axle” Brown

"Everyone wants to see themselves reflected in the research questions and findings."

Jerome “Axle” Brown

How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon

March 11, 2021

Phil Gilbert

"Our design language gives broad ditches on either side of the road with some nuance, but no rigid libraries at first."

Phil Gilbert

A Consistent Culture of Design

May 14, 2015

Kate Towsey

"Building ecosystems of interconnected tools that work seamlessly is crucial for modern, fast-moving organizations."

Kate Towsey Basel Fakhoury Oren Friedman Graham Gardner

Participant Recruitment and Management Tools

March 12, 2026

Sohit Karol

"We consider machine learning as the third leg of mixed methods research, alongside data science and user research."

Sohit Karol

Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning

March 31, 2020

Christopher Taylor Edwards

"Seeing the dots connected so clearly reminded me why I was doing what I was doing."

Christopher Taylor Edwards Valerie Roske

Design as a Team Practice, A Practical Guide to Cross-functional Collaboration

September 30, 2021

Sheryl Cababa

"Evaluating interventions must loop back to expand understanding of consequences and radiating effects."

Sheryl Cababa

Expanding Your Design Lens with Systems Thinking

February 23, 2023

Francesca Barrientos, PhD

"We had to push back on the idea that we could just use existing models without understanding our team’s needs."

Francesca Barrientos, PhD

You Need Your Own Definition of Design Maturity

June 8, 2022

Allison Sanders

"It’s important to create space outside work for people to connect to meaningful activities and communities."

Allison Sanders

Operating with Purpose

January 8, 2024

Saara Kamppari-Miller

"Before we started this process, we banned words like designer and prototype."

Saara Kamppari-Miller

"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do

October 24, 2019