Rosenverse
Design, Consequences & Everyday Life

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Design, Consequences & Everyday Life

Gold
Friday, November 18, 2022 • Civic Design 2022
Share the love for this talk
Design, Consequences & Everyday Life
Speakers: Ron Bronson
Link:

Summary

This session examines design interactions beyond screens -- supermarkets, train stations and kiosks alike -- to examine the ways we've grafted the digital world into everyday life without bringing along the users of these tools and technologies. We'll explore the ways that friction causes bottlenecks in the delivery of government services and how designers can use research and collaboration to uncover these pitfalls before they're too hard to fix.

Key Insights

  • Many service technologies fail because they are poorly researched and not designed with real users in mind.

  • Every design challenge is fundamentally a research problem requiring ongoing investigation, even under tight timelines.

  • Good friction can be a necessary security feature, though friction is often considered negatively by designers.

  • Attention theft—designs that siphon user focus aggressively—is a growing problem, often embedded in common digital experiences.

  • Service design often assumes a homogenous user group, ignoring significant disparities between neighborhoods, cities, and demographics.

  • ‘Consequence design’ emphasizes the unseen orchestration behind smooth service experiences, akin to a backstage orchestra in a performance.

  • In the US, profit-driven approaches and cultural attitudes make public service design more difficult compared to countries with stronger social service frameworks.

  • Participatory design—designing with users rather than for them—and building trust are crucial for successful public service projects.

  • The gaps and failures in service design often stem from focusing too narrowly on problems or from insufficient stake-holder involvement.

  • Small, practical improvements (like providing warm coats to children) are sometimes more impactful than pursuing large-scale system changes.

Notable Quotes

"Every problem is a research problem."

"That friends is service experience in the 21st century."

"Friction can be good, especially when protecting private information."

"Attention theft is when experiences are designed to siphon away your focus aggressively."

"We’re not designing for people, we’re designing with them."

"Service design does not have an answer for how to handle radically different user needs across communities."

"Public services in the US are harder to design because everything has to have a cost and be paid for."

"If you do enough research, you might find 20% of your users are edge cases, so maybe you’re not building for the right people."

"It’s less about interaction and more about integrity: How can we build trust in experiences?"

"I’m just trying to get the kid a coat, I don’t need it on my resume."

Ask the Rosenbot
Corey Nelson
Layoffs
2022 • Advancing Research Community
Kristin Taylor
Building Bridges Across Organizational Silos
2022 • Civic Design 2022
Gold
Jacqui Frey
Flow and Superfluidity for Design Orgs
2018 • DesignOps Summit 2018
Gold
Mackenzie Guinon
M.C. Escher’s UX Research Career Ladder
2022 • Advancing Research 2022
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Dr Chloe Sharp
Using Evidence and Collaboration for Setting and Defending Priorities
2023 • Design in Product 2023
Gold
Anat Fintzi
Delivering at Scale: Making Traction with Resistant Partners
2022 • Design at Scale 2022
Gold
Billy Carlson
Principles of Team Wireframing
2023 • DesignOps Summit 2023
Gold
Sarah Brooks
Theme Three Intro
2022 • Civic Design 2022
Gold
Abbey Smalley
Scaling UX Past the Size of Your Team
2024 • Enterprise Experience 2020
Gold
Dominique Ward
The Most Exciting Time for DesignOps is Now
2022 • DesignOps Summit 2022
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Craig Villamor
Design Systems for Ethical Design
2023 • Enterprise Community
Steve Chaparro
Bringing Into Alignment Brand, Culture and Space
2020 • DesignOps Community
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community

More Videos

Surya Vanka

"Only one designer exists for every 43 developers in many large enterprises."

Surya Vanka

Unleashing Swarm Creativity to Solve Enterprise Challenges

June 10, 2021

Patrick Boehler

"We want concrete evidence that we are helping people make better decisions in their lives."

Patrick Boehler Madison Karas

The service shift: transforming media organizations to create real value through design

November 19, 2025

Andreas Huebner

"We used virtual sketching where users could move components into spaces representing their actual workflows on the platform."

Andreas Huebner Amy Takata Craig Brookes

What Is It Like To Be Part of The UX Team at Compass?

March 11, 2021

Patrizia Bertini

"Design operations in English sounds cool and exciting, but in local communities things are struggling more."

Patrizia Bertini Alexandra Mengoni León

Pushing DesignOps’ Influence into New Global Markets

September 9, 2022

Phil Gilbert

"We’re showing people how to collaborate like crazy and how to fail gracefully."

Phil Gilbert

A Consistent Culture of Design

May 14, 2015

Yulya Besplemennova

"You need a lot of annoying handholding with the AI: reminding it of how many people you have or simple things."

Yulya Besplemennova

[Demo] Stress-testing GenAI in user research synthesis

June 4, 2024

Sarah Rink

"Remote research is not a silver bullet."

Sarah Rink

Remote User Research: Dos and Don'ts from the Virtual Field

June 11, 2020

Mujtaba Hameed

"In this context, sometimes slower is actually faster because it allows going deeper and unlocking more meaningful insights."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Sheryl Cababa

"Today's problems come from yesterday's solutions."

Sheryl Cababa

Living in the Clouds: Adopting a Systems Thinking Mindset

June 6, 2023