Design, Consequences & Everyday Life
Summary
Key Insights
-
•
Many service technologies fail because they are poorly researched and not designed with real users in mind.
-
•
Every design challenge is fundamentally a research problem requiring ongoing investigation, even under tight timelines.
-
•
Good friction can be a necessary security feature, though friction is often considered negatively by designers.
-
•
Attention theft—designs that siphon user focus aggressively—is a growing problem, often embedded in common digital experiences.
-
•
Service design often assumes a homogenous user group, ignoring significant disparities between neighborhoods, cities, and demographics.
-
•
‘Consequence design’ emphasizes the unseen orchestration behind smooth service experiences, akin to a backstage orchestra in a performance.
-
•
In the US, profit-driven approaches and cultural attitudes make public service design more difficult compared to countries with stronger social service frameworks.
-
•
Participatory design—designing with users rather than for them—and building trust are crucial for successful public service projects.
-
•
The gaps and failures in service design often stem from focusing too narrowly on problems or from insufficient stake-holder involvement.
-
•
Small, practical improvements (like providing warm coats to children) are sometimes more impactful than pursuing large-scale system changes.
Notable Quotes
"Every problem is a research problem."
"That friends is service experience in the 21st century."
"Friction can be good, especially when protecting private information."
"Attention theft is when experiences are designed to siphon away your focus aggressively."
"We’re not designing for people, we’re designing with them."
"Service design does not have an answer for how to handle radically different user needs across communities."
"Public services in the US are harder to design because everything has to have a cost and be paid for."
"If you do enough research, you might find 20% of your users are edge cases, so maybe you’re not building for the right people."
"It’s less about interaction and more about integrity: How can we build trust in experiences?"
"I’m just trying to get the kid a coat, I don’t need it on my resume."
Or choose a question:
More Videos
"Change is a constant in design, but at USAA it often felt like change within change — inception-like change."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"The only person who gets to decide what it means to be badass is you."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"The power to say no has been a blessing in disguise, helping us refocus on high priority work after layoffs."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"All negative outcomes in legacy modernization can be traced back to not bringing product thinking to the table."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"Brand is not just what you say, it’s what you do — your product and design live and breathe the brand."
Jemma AhmedBringing together market and user research
October 17, 2019
"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"Getting accessibility integrated into all company processes is essential because accessibility is a culture change."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"We created a decision tree to help junior staff decide which stakeholder requests to triage and which to respond to directly."
Catherine BlizzardUsing Integrated Insight to Drive Growth
March 10, 2022
"I put down my question guide and just talked with Carol."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020