Jemma Ahmed
Advancing Research Curator
Jem has been working for two decades in the space where consumer, design, product, marketing and cultural insight meet. A mixed methods insight practitioner, her work focuses on how technology can empower minority Global communities. With expertise in data science, market research and user research, she has delivered projects at scale which have had significant business and societal impact. From rebrands, defining creative, advertising and design direction, redirecting product and design roadmaps, through to shaping government and economic policy- Jem does research which creates change. As a leader, she has created, grown and transformed sizeable insight teams at companies such as the BBC, Etsy and Bumble- ensuring the voice of the customer becomes company vernacular.
She also works as a curator at Rosenfeld Media, helping to bring together community and education to help other researchers advance their own practices.
Jem holds a Masters in Law from Cambridge, and is working towards qualifications in somatic psychology and a PHD in adult online harms.
A poet, painter and queer, working class, British Pakistani, Jem blends academic rigour with creativity and an intersectional perspective.
Rosenverse talks by Jemma:
" We want to balance when to be satisficing and when to be maximizing in relation to our business. "
Collaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]
August 7, 2024
" It is part of your role to say no, enforce guardrails, and stop people pleasing when democratizing research. "
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
July 24, 2024
" You don’t have to be a seasoned expert; having the nub of a good idea is often exactly what we’re looking for. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation? (Videoconference)
May 2, 2024
" We’re figuring it out together, starting that difficult conversation. "
Theme 2 Intro
March 26, 2024
" How do we scale our processes, maximize efficiency and quality, and keep the experience from getting disjointed as teams multiply? "
Theme 2 Intro
January 8, 2024
" Inch by inch, that village was able to come together as one and find a way through to the other side. "
Theme Three Intro
March 29, 2023
" The insight field is looking at itself as almost at a tipping point. "
Theme 2 Intro
March 10, 2022
" Most of my good work is born of frustration and being really frank about that. "
Bridge Building across Research Disciplines (Videoconference)
August 26, 2021
" We fear losing time teaching others instead of doing the research work itself. "
What's Next for Research? (Videoconference)
June 17, 2021
" We’re starting to enter a very different research world where there’s a fusion between all insight disciplines. "
Convergent Research Techniques in Customer Journey Mapping
March 31, 2020
" Market research no longer has the luxury of long timelines; it must be faster and borrow qualitative, agile methods. "
Bringing together market and user research (Videoconference)
October 17, 2019
