Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Craft means intent and care even in digital products; for example, the bounce animation of Google Maps’ pin shows someone cared. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" Am I getting what I wanna get out of this conference? What’s not coming and what would I still like to learn? "
Day 2 Welcome
June 5, 2024
" The conference is not an endpoint, but a path to broadening our understanding of designing with AI. "
Day 1 Welcome
June 4, 2024
" Don’t be afraid to poke the bear; controversy can help make your talk stand out and provoke meaningful discussion. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Jenny and Will will take a foundational look at wielding data visualization and product analytics effectively. "
Theme Four Intro
June 6, 2023
" What does it mean to bring a systems lens to a complex problem within the enterprise? "
Theme One Intro
June 6, 2023
" Humanity doesn’t stop at the door just because you’re a leader — you still have vulnerabilities and struggles. "
Leading through the long tail of trauma
July 13, 2022
" If you have any leadership in your organization and you want to be trauma-informed, start with how you organize and support your people. "
Leading through the long tail of trauma
July 7, 2022
" People from different cultures have different ways of experiencing and showing trauma; body language is not universal. "
Leading through the long tail of trauma
July 7, 2022
" Tradecraft is the making stuff, stagecraft is a kind of cross-functional therapy, and statecraft is organizational diplomacy. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" Craft is a pet issue for me; it remains central even in massive enterprise projects. "
Theme 1: Introduction
June 9, 2021
" Usually, the users not adopting the product alerts the organization that deeper issues exist beyond UI. "
Discussion
May 13, 2015
" We need everyone to roll up their sleeves and be a part of the creative process to spark innovation and even delight. "
The Wicked Craft of Enterprise UX
May 13, 2015