Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" Enterprise is sexy – that phrase helped me get at least one job. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Theory at its most fundamental just means if something A happens, then something B will happen. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" Melissa Burnett is a creator of order out of chaos, leader of leaders. "
Day 2 Welcome
June 5, 2024
" You can't spell the word air without saying ai, it requires those letters. "
Day 1 Welcome
June 4, 2024
" Give a s**t about your topic. If you’re not trying to change something, why are you on stage? "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" We held an open dialogue on how designers deal with imperfect and incomplete data amid delivery pressures. "
Theme Four Intro
June 6, 2023
" Cheryl will connect design thinking approaches to systems thinking, laying down foundational concepts. "
Theme One Intro
June 6, 2023
" Sometimes the threat or fear of an event creates the same neurobiological trauma response as the event itself. "
Leading through the long tail of trauma
July 13, 2022
" Trauma is not so much an external event as it is the way that event embeds in individual bodies. "
Leading through the long tail of trauma
July 7, 2022
" Breaks equalize stress and can prevent trauma responses from spilling over. "
Leading through the long tail of trauma
July 7, 2022
" Design has to incorporate intellectual humanism—remembering we’re designing for people, with people. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" Each conference theme acts like a mini conference exploring a deep aspect of designing at scale. "
Theme 1: Introduction
June 9, 2021
" Usually, the users not adopting the product alerts the organization that deeper issues exist beyond UI. "
Discussion
May 13, 2015
" Enterprise UX is fraught with ambiguity, complexity, and a lot of people who may be skeptical, cynical, or apathetic. "
The Wicked Craft of Enterprise UX
May 13, 2015