Uday Gajendar
UX Design Leader
With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.
Rosenverse talks by Uday:
" The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Knowledge is the material we’re working with in AI design, not just pixels or code. "
From AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
" We have a code of conduct. It’s not just window dressing, it’s the front door to a process with people behind it. "
Day 2 Welcome
June 5, 2024
" This is a conversation, a conference is just a polished snapshot of a conversation that’s happening. "
Day 1 Welcome
June 4, 2024
" Newness isn’t necessarily a new methodology—it can be a new way of looking at something familiar. "
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
" Grab that final drink and hang in there for one last thematic journey. "
Theme Four Intro
June 6, 2023
" Boone’s talk reveals methods for senior ICs to make sense of enterprise complexities by staging interventions. "
Theme One Intro
June 6, 2023
" Good ethical trauma responsive design should really be what we just call design — it should be intrinsic. "
Leading through the long tail of trauma
July 13, 2022
" Trauma-informed work is a journey of becoming, not a destination. "
Leading through the long tail of trauma
July 7, 2022
" Being trauma informed is not a destination but a journey of continuous learning and unlearning. "
Leading through the long tail of trauma
July 7, 2022
" Design has to incorporate intellectual humanism—remembering we’re designing for people, with people. "
The Rise of Meta-Design: A Starter Playbook
May 19, 2022
" Cornelius Rushrew will set the stage and tone for how to tackle problems at scale. "
Theme 1: Introduction
June 9, 2021
" We treat the design system like a software product with a backlog, QA, and a product owner prioritizing feature requests. "
Discussion
May 13, 2015
" Enterprise UX is fraught with ambiguity, complexity, and a lot of people who may be skeptical, cynical, or apathetic. "
The Wicked Craft of Enterprise UX
May 13, 2015