Rosenverse

Uday Gajendar

UX Design Leader

With 20+ years of expertise, Uday Gajendar has designed enterprise B2B SaaS products, consumer apps, mobile payments, creative tools, and automation workflows at Citrix, Netflix, PayPal, Adobe, and Automation Anywhere. He has written for ACM Interactions and spoken at IxDA, IA Summit, The Fluxible, and UX Australia. Uday has guest lectured at CCA’s IxD and DMBA programs and Carnegie Mellon’s M-HCI program. Most recently, he was a design director at Aurora Solar, leading a team to redesign its core sales product. He also curates Rosenfeld Media’s bi-weekly newsletter and has helped organize conferences on “Enterprise UX” and “Designing with AI”.

Rosenverse talks by Uday:

Uday Gajendar

" Enterprise is sexy – that phrase helped me get at least one job. "

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Uday Gajendar

" Theory at its most fundamental just means if something A happens, then something B will happen. "

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Uday Gajendar

" Melissa Burnett is a creator of order out of chaos, leader of leaders. "

Day 2 Welcome

June 5, 2024

Uday Gajendar

" You can't spell the word air without saying ai, it requires those letters. "

Day 1 Welcome

June 4, 2024

Uday Gajendar

" Give a s**t about your topic. If you’re not trying to change something, why are you on stage? "

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Uday Gajendar

" We held an open dialogue on how designers deal with imperfect and incomplete data amid delivery pressures. "

Theme Four Intro

June 6, 2023

Uday Gajendar

" Cheryl will connect design thinking approaches to systems thinking, laying down foundational concepts. "

Theme One Intro

June 6, 2023

Uday Gajendar

" Sometimes the threat or fear of an event creates the same neurobiological trauma response as the event itself. "

Leading through the long tail of trauma

July 13, 2022

Uday Gajendar

" Trauma is not so much an external event as it is the way that event embeds in individual bodies. "

Leading through the long tail of trauma

July 7, 2022

Uday Gajendar

" Breaks equalize stress and can prevent trauma responses from spilling over. "

Leading through the long tail of trauma

July 7, 2022

Uday Gajendar

" Design has to incorporate intellectual humanism—remembering we’re designing for people, with people. "

The Rise of Meta-Design: A Starter Playbook

May 19, 2022

Uday Gajendar

" Each conference theme acts like a mini conference exploring a deep aspect of designing at scale. "

Theme 1: Introduction

June 9, 2021

Uday Gajendar

" Usually, the users not adopting the product alerts the organization that deeper issues exist beyond UI. "

Discussion

May 13, 2015

Uday Gajendar

" Enterprise UX is fraught with ambiguity, complexity, and a lot of people who may be skeptical, cynical, or apathetic. "

The Wicked Craft of Enterprise UX

May 13, 2015

Rosenverse People Everyone