Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme Three Intro
Gold
Wednesday, March 29, 2023 • Advancing Research 2023
Share the love for this talk
Theme Three Intro
Speakers: Jemma Ahmed
Link:

Summary

Jen, the curator of the Advancing Research Community, begins the last day of the event by recounting a British folk story called the hope of the Hind, which symbolizes finding hope through small, renewing moments amid crisis. This story serves to frame the day's themes of collaboration, perseverance, and incremental progress in research practices. She then introduces a lineup of speakers who will push boundaries in how research is done within organizations. Jill advocates for transcending traditional data silos to create a holistic understanding of customers and organizational wisdom. Jennifer follows with a practical example of ecosystem mapping to unify disparate data sources. Cora and Rachel emphasize the underestimated value of secondary research and provide actionable tips for integrating it effectively. Muncie emphasizes inclusivity by combining primary and secondary insights, specifically for designing with women in mind. Harry and RS explore the complexities of democratizing insights, questioning accountability, and whether the concept of democratization itself needs reconsideration. Finally, Victor challenges the foundational definitions of data, urging an evolution towards pluralistic and expanded views of what counts as data. Jen closes by inviting attendees to reflect on transforming their research craft through these new perspectives and approaches.

Key Insights

  • Small moments of hope and stillness can renew energy and inspire collective action during research challenges.

  • Breaking down silos within and across teams is critical to gaining a holistic and truthful understanding of customers.

  • Ecosystem mapping allows the practical joining of diverse data sources to create richer insights.

  • Secondary research is undervalued but can significantly enhance depth and context when integrated with primary data.

  • Combining primary and secondary insights supports stronger inclusivity in design, especially for underrepresented groups.

  • Democratization of insight and data raises questions about responsibility and may need to be reconsidered rather than universally adopted.

  • Insight democratization has both pros and cons that organizations should carefully weigh.

  • Data definitions should be challenged and expanded to embrace pluralistic and diverse perspectives within organizations.

  • Incremental progress and community collaboration are effective strategies for overcoming seemingly impossible research challenges.

  • Research craft transformation requires stepping back to question foundational assumptions about data and insight workflows.

Notable Quotes

"This encounter with this Hind doesn’t radically change anything on its own, but it gives a small moment of hope and stillness."

"Inch by inch, that village was able to come together as one and find a way through to the other side."

"We all have to break down silos within and across different teams to look holistically at what we know about customers."

"Ecosystem mapping is a practical way to join up different data sources."

"Secondary research deserves significantly stronger consideration than it often gets."

"Bringing together primary and secondary knowledge creates powerful insights, especially for designing inclusively for women."

"Who is responsible for insight and data within an organization? That question is central to democratization."

"We may need to move beyond the concept of democratization altogether."

"We must challenge and push ourselves on what data even means in a plural system."

"Transforming our craft demands we take a step back and ask what it really means to evolve our approach to research."

Ryan Rumsey
Business Influence Without Losing Your Soul (Videoconference)
2021 • Enterprise Community
Raven Veal
Dark Metrics: Illuminating the Negative Impact of Digital Health Design
2021 • Advancing Research 2021
Gold
Bryce Benton
[Demo] AI-powered UX enhancement: Aligning GitHub documentation with USWDS at Austin Public Library
2024 • Designing with AI 2024
Gold
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Marissa Cui
Climate Design Product Showcase (Videoconference)
2024 • Climate UX Interest Group (Rosenfeld Community)
Kristin Skinner
Theme 2: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Andrew Webster
Scaling Design Capability: How Involved Should You Be?
2021 • DesignOps Summit 2021
Gold
Jaime Creixems
Best Practices when Creating and Maintaining a Design System
2023 • Enterprise UX 2023
Gold
Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
2024 • Advancing Service Design 2024
Gold
Erin Malone
Understanding the past to prepare for the future
2024 • Rosenfeld Community
Chloe Amos-Edkins
A Cultural Approach: Research in the Context of Glocalisation
2023 • Advancing Research 2023
Gold
Laureen Kattan
Centering Patients and Clinicians in a Complex Government Ecosystem
2023 • Design in Product 2023
Gold
Dr. Jamika D. Burge
Theme 3 Intro
2022 • Advancing Research 2022
Gold
Magdalena Zadara
Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late
2022 • Civic Design 2022
Gold
Joseph Williams
Unlocking impact and influence through inclusive hiring in research (Videoconference)
2021 • Advancing Research Community
John Cutler
Prioritization for designers and product managers (1st of 3 seminars) (Videoconference)
2024 • Rosenfeld Community

More Videos

Daniela Magaña Flores

"The first impression triggers unconscious processes that heavily influence purchase decisions."

Daniela Magaña Flores Ariane Rahn Jeff Ephraim Bander

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

March 10, 2022

Savina Hawkins

"Prompt chaining is one of the most underrated techniques in prompt engineering, turning chains of prompts into designed information processing workflows."

Savina Hawkins

Harnessing AI in UXR: Practical Strategies for Positive Impact

March 26, 2024

Alex Hurworth

"We are witnessing the most rapid loss of biodiversity in human history."

Alex Hurworth Bonnie John Fahd Arshad Antoine Marin

Designing a Contact Tracing App for Universal Access

October 23, 2020

Matt Duignan

"We’re indexing individual concepts or insights to help find connections instantly rather than relying on whole reports."

Matt Duignan

HITS, Microsoft's internal human insight system: From research library to living body of knowledge (Videoconference)

July 16, 2019

Craig Villamor

"Competitive analysis perpetuates dark patterns and accelerates a race to the bottom; instead trust your own problem solving - Craig Vor."

Craig Villamor

Design Systems for Ethical Design (Videoconference)

January 26, 2023

Ovetta Sampson

"Our goal is to make stakeholders less wrong, not to be right all the time."

Ovetta Sampson

Turning UX Passion into Real Product Influence

June 7, 2023

Rima Campbell

"Every company wants to be a software company, launching faster and improving quality with more developer velocity."

Rima Campbell Amrit S Bhachu

Increase Productivity and Drive Business Impact

September 24, 2024

Amy Gawronski Zuccaro

"Not being a people manager means I’m kind of an objective third party who can help with career conversations."

Amy Gawronski Zuccaro

Advice for DesignOps Employee #1

September 29, 2021

Victor Udoewa

"The skills of research sit equal to and alongside all the talents and gifts of community members."

Victor Udoewa

Beyond Methods and Diversity: The Roots of Inclusion

March 26, 2024