Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
DesignOps as a practice is still relatively new—but the activities have been around long enough that we’re increasingly challenged to justify and quantify what we do. Accordingly, we need to address not just what is DesignOps, but how do we prove its value? What outcomes can we genuinely promise? And how do we know we are successful? In this webinar, we identify techniques, tactics, and tools for proving (and even measuring) value, and describing the outcomes that matter most.
Key Insights
-
•
Most design operations teams struggle to measure their impact, with 62% unsure how to do so effectively.
-
•
Spotify focuses on measuring designer productivity by identifying workflow bottlenecks rather than simply speeding up outputs.
-
•
Resistance to process in design teams often stems from unfamiliarity and concerns about creativity and delivery constraints.
-
•
Measurement frameworks must be flexible and adaptable depending on the organization's stage in its design ops maturity.
-
•
Successful design ops measurement requires cross-team collaboration and shared outcomes from the project's start.
-
•
Quantitative data should be complemented by qualitative metrics like designer happiness and community belonging.
-
•
Centralized, decentralized, and matrix design ops models each have unique measurement challenges and need strong partnerships to succeed.
-
•
Design ops teams frequently operate in a reactive mode but must strategically choose what to react to for long-term impact.
-
•
Empathy is critical when addressing productivity and happiness measurement, especially during remote work and pandemic-related disruptions.
-
•
Involving analytics and research professionals in design ops measurement efforts improves data collection, analysis, and insights.
Notable Quotes
"People spend about 60% of their time on the work about the work."
"Only one in 10 companies have quantifiable measurement for their design leaders."
"We haven't figured it out, but this community can help define measurement frameworks."
"Designers often resist processes that are meant to help streamline their work."
"Attribution of design impact is tricky because work cycles and releases happen at different cadences."
"Having shared outcomes and leadership support is critical for effective measurement."
"Measurement is never done; it's always an ongoing investigation and refinement process."
"Surveys and feature usage data currently provide the most traction in measuring design systems adoption."
"Reactive mode is natural in design ops, but the goal is to become strategic about what we react to."
"Applying empathy deeply is more important than ever for engagement and process success in current remote work conditions."
Dig deeper—ask the Rosenbot:
More Videos
"We did all these analyses for each market and then fit the group to be proportional to key hosting and traveling characteristics."
Wyatt HaymanGlobal Research Panels (Videoconference)
August 8, 2020
"We have a Spectrum Guild that includes product designers and managers from every business unit to surface major changes and requests."
PJ Buddhari Nate BaldwinMeet Spectrum, Adobe’s Design System
June 9, 2021
"What if by 2040 writing an essay with AI was actually the assignment to train students in policy translation?"
Sarah GallimoreInspire Progress with Artifacts from the Future
November 18, 2022
"Many product managers got their roles because they know the business or subject matter, but they don’t know how to manage product development."
Peter MerholzThe Trials and Tribulations of Directors of UX (Videoconference)
July 13, 2023
"Time poverty is a huge problem for women, especially those from marginalized backgrounds, and researchers must ask how much time they can give."
Dr. Jamika D. Burge Mansi GuptaAdvancing the Inclusion of Womxn in Research Practices (Videoconference)
September 15, 2022
"Don’t advertise to kids. That’s a belief we stick to even when it’s uncomfortable."
Amy MarquezINVEST: Discussion
June 15, 2018
"Many Xbox games are fully playable by blind players — sound cues replace visuals so they can navigate without sight."
Dane DeSutter Natalie Gedeon Deborah Hendersen Cheryl PlatzBeyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries (Videoconference)
May 17, 2024
"Play invites curiosity, and curiosity allows us to imagine and create new worlds."
Zariah CameronReDesigning Wellbeing for Equitable Care in the Workplace
September 23, 2024
"Inclusive design is a process involving neurodivergent people at every stage, not just an outcome."
Jessica NorrisADHD: A DesignOps Superpower
September 9, 2022
