Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
8 Types of Measures in Design Operations
Summary
Key Insights
-
•
62% of design ops professionals are unsure how to measure the value of their work or have not figured it out yet.
-
•
Design ops teams typically spend about 60% of their time on coordinating work rather than direct impact activities.
-
•
Spotify organizes design ops work around three pillars: learning and inspiration, community culture, and tools/systems.
-
•
Measurement frameworks must be flexible and adapt depending on an organization's design ops maturity stage.
-
•
Designer productivity measurement focuses on identifying bottlenecks in workflows rather than just accelerating speed.
-
•
There is often resistance from designers to processes intended to streamline work, posing a challenge for design ops.
-
•
Attribution of design ops outcomes is difficult due to long and variable product release cycles.
-
•
Partnering with analytics and data science teams is essential to effectively measure design ops impact.
-
•
Design systems measurement commonly starts with adoption rates and usage metrics but is difficult to fully quantify.
-
•
Remote work and current global challenges have complicated measuring designer happiness and productivity, emphasizing empathy.
Notable Quotes
"People spend about 60% of their time on the work about the work."
"Only one in 10 companies have quantifiable measurement for their design leaders."
"Measurement is not just about tools but about an intentional strategy with a flexible framework."
"In many cases, we don’t even know what the work is in design ops."
"It’s far more helpful to focus on removing bottlenecks and friction points in designers’ workflows than just trying to make them work faster."
"Designers often resist processes meant to streamline their work because it feels restrictive."
"There’s not yet an industry standard for measuring the impact of design ops."
"Shared outcomes and shared goals are critical to any measurement initiative."
"Attribution is tricky because design work’s impact often occurs six months or a year after the work is done."
"Empathy is essential now more than ever in measuring and supporting designer happiness during remote work."
Or choose a question:
More Videos
"Empathy applies to us too—we needed to understand how our own people were feeling about these layered changes."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"Supporting authenticity in the workplace lets people be themselves, which naturally boosts confidence."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"Working at Uber requires grit."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"Avoid too much upfront discovery that delays value and traps you into a fixed plan."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"Brand is not just what you say, it’s what you do — your product and design live and breathe the brand."
Jemma AhmedBringing together market and user research
October 17, 2019
"Building trust should absolutely be a core value for design ops teams aiming to steward knowledge effectively."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"The little sounds that VoiceOver makes are like bird song; you only notice them when they're gone."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"Some managers felt undermined because they were part of the delivery team rather than just overseeing it."
Catherine BlizzardUsing Integrated Insight to Drive Growth
March 10, 2022
"We all walked away better for it."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
