Summary
Join conference curator Christian Crumlish, the conference speakers, and guest commentators for a lively panel discussion reviewing highlights, sharing notable takeaways, and diving deeper into questions inspired by the afternoon’s presentations.
Key Insights
-
•
Shielding teams too much can stunt their growth; some adversity builds product muscles.
-
•
Being the single filter for all executive requests often leads to burnout and inefficiency.
-
•
Situational factors like company size and team maturity define how much information and context to share.
-
•
Storytelling is a foundational UX and product skill for aligning teams and stakeholders.
-
•
Adapting the level of detail and format of strategy communication is critical for different audiences.
-
•
Risk management requires repeatedly surfacing fears and anxieties to identify what truly matters.
-
•
Translating risks into financial impact is an effective way to engage executives.
-
•
Including cross-functional teams in risk conversations builds shared security and better decisions.
-
•
Having one designer for many PMs is a red flag and leadership failure in staffing design.
-
•
Product and design leaders must decide which battles to fight: evangelize design or focus on delivering product.
Notable Quotes
"When everybody's fully agreeing on things, that tends to make me nervous because it can be groupthink."
"If you put yourself between the C-suite and the product team, you assign yourself a job you have no time for."
"Sometimes you need to slow things down and hit the brakes to prevent rushed, emotion-driven decisions."
"In a startup, I share long-term fringe ideas to help engineers and designers avoid boxing themselves in."
"Storytelling is not process-oriented but is relevant for each team in terms they understand."
"Proto strategy means crafting your strategy from eight pages down to one sentence to adapt communication."
"Have you asked what scares us or keeps us up at night to surface real risks to focus on?"
"A development team of six costs a million bucks a year, so research costs are an investment in avoiding waste."
"One designer to twelve PMs is dead on arrival; that's either design isn't valued or you're massively understaffed."
"You’re not just convincing people of the product’s value but the benefit it brings to them personally."
Or choose a question:
More Videos
"If designers spend more time talking about titles than their work, we’re just gazing into our navels."
Adam Cutler Karen Pascoe Ian Swinson Susan WorthmanDiscussion
June 8, 2016
"Playing politics in UX leadership is about maximizing relationships ethically to advance your agenda, not about being underhanded."
Peter MerholzThe Trials and Tribulations of Directors of UX (Videoconference)
July 13, 2023
"If you haven’t designed who your teams are and who your players are, expecting people to comply with standards won’t work."
Lisa WelchmanCleaning Up Our Mess: Digital Governance for Designers
June 14, 2018
"Transportation must evolve to be more sustainable and accessible for all."
Vincent BrathwaiteOpener: Past, Present, and Future—Closing the Racial Divide in Design Teams
October 22, 2020
"Design your processes around learning, have blameless post mortems and celebrate failures especially."
Brenna FallonLearning Over Outcomes
October 24, 2019
"Most organizations are still asking design questions at a global level; we need to be hyper-local now."
Tricia WangSpatial Collapse: Designing for Emergent Culture
January 8, 2024
"Clusters describing demographics and behaviors alone were not enough; we needed emotional personas to find value propositions."
Edgar Anzaldua MorenoUsing Research to Determine Unique Value Proposition
March 11, 2021
"Knowledge needs to be thought of as a reusable circular process, not a linear one ending at project completion."
Designing Systems at Scale
November 7, 2018
"A lot of developers are way too confident they write perfect code; testing bug fixes often reveals hidden issues."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024