Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Understanding the past to prepare for the future

Friday, July 19, 2024 • Rosenfeld Community
Share the love for this talk
Understanding the past to prepare for the future
Speakers: Erin Malone
Link:

Summary

Interaction designer and educator, Erin Malone, takes a look back to the days of the emergent graphical user interface in her new book In Through the Side Door, Fifty Years of Women in Interaction Design. While discussing the new personal computer and some of the women involved in defining these new experiences, she recalls the disruption this new tool made to the world of graphic design and publishing with tools like the Macintosh, Adobe Photoshop, Quark Express and Adobe Illustrator. It was a time of existential change to an industry. Not unlike what we are experiencing today with the emergence of AI in all our tools. What lessons might be learned from the past as we look to the future? How might we future-proof ourselves in this new world? Join a lively discussion reflecting on the past to shape our future.

Key Insights

  • The desktop publishing revolution took about 25 years to replace centuries of craft, but AI's impact on design roles is accelerating much faster.

  • Early interaction design innovations at Xerox PARC heavily influenced Apple’s UI development, yet women’s contributions there remain largely invisible in public records.

  • Women's workplace rights like credit card ownership and job protection during pregnancy were only established in the 1970s and 1980s, showing how recent gender inequalities shape design workforce demographics.

  • AI is poised to automate many 'making' tasks in UI design, prototyping, icon creation, and UX writing, reducing these from people-heavy jobs to machine-driven processes.

  • Design roles focused on strategy, synthesis, and planning are less likely to be replaced by AI and represent critical future-proof skills.

  • The democratization of UX research risks being shortsighted if organizations dismiss the fundamental need for human insight and generative understanding.

  • Bias and ethical concerns in AI systems, especially those affecting women and people of color, require ongoing attention and remediation.

  • Balancing AI-assisted automation with preserving authentic human creativity and insight is a key challenge for the future of interaction design.

  • Sharing messy, imperfect design processes publicly can demystify design, showing it as an accessible craft rather than a mystic art.

  • Educational programs must evolve rapidly to incorporate emerging technologies like AI and multimodal design, while still grounding students in foundational principles.

Notable Quotes

"We can all do it. Making stuff is just a thing you do."

"If AI makes building trivial, the challenge shifts to figure out who’s best to decide what to make."

"Desktop publishing was the most disruptive change in an industry in the history of the US until now."

"Many of us need to catch up with how to position ourselves earlier rather than later in the coming AI landscape."

"There’s still a need for human insight to understand behavior and apply meaningful design decisions."

"Design automation will reduce armies of workers to maybe just a single operator of the machine."

"Those who don’t know the past are doomed to repeat it."

"AI is very biased. We have a lot of work to do to get the bias out before going further with many systems."

"Usability testing may be automated, but generative research—the deep understanding of humans—is unlikely to be replaced."

"Learning the fundamentals will be like learning the classics. You learn them once but may not use them every day."

Ask the Rosenbot
Cheryl Platz
Embrace Your Fun Factor: Game Development Best Practices for Product Design
2026 • Rosenfeld Community
Yulya Besplemennova
[Demo] Stress-testing GenAI in user research synthesis
2024 • Designing with AI 2024
Gold
Tina Weisser
When AI Agents Meet Reality. Service Design Lessons from a Pilot
2026 • Rosenfeld Community
Ryan Matthew
DesignOps without Boundaries: Building More with What You Have
2025 • DesignOps Summit 2025
Gold
Zen Ren
Taking Inspiration from Instructional Design for Research
2022 • Advancing Research 2022
Gold
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Nathan Shedroff
How Will Design be Taught When the Schools Shut Down?
2026 • Rosenfeld Community
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Peter Van Dijck
Hands on AI #3: Claude Code for UX people
2025 • Rosenfeld Community
Steve Portigal
Looking Back…to Look Ahead
2024 • Advancing Research 2024
Gold
Mariesa Lenz
What Beekeeping Taught me about Product Teams
2025 • Rosenfeld Community
Sha Hwang
The Lost Year
2021 • Design at Scale 2021
Gold
Sheryl Cababa
Living in the Clouds: Adopting a Systems Thinking Mindset
2023 • Enterprise UX 2023
Gold
Maish Nichani
Sparking a Service Excellence Mindset at a Government Agency
2021 • Civic Design 2021
Gold
Briana Thomas
The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
2024 • DesignOps Summit 2024
Gold
Rebecca Buck
Mission: Keep Talent in Research Roles!
2021 • Advancing Research 2021
Gold

More Videos

Joanna Vodopivec

"Collaboration with another researcher was seamless because we speak the same methodology language and aligned on goals."

Joanna Vodopivec Prabhas Pokharel

One Research Team for All - Influence Without Authority

March 9, 2022

Louis Rosenfeld

"I didn’t understand just how complex everything was both on the stakeholder and technology side."

Louis Rosenfeld Lashanda Hodge Senongo Akpem Chris Hodowanec

Becoming a Civic Designer: Making the Move from Private to Public Sector

November 17, 2022

Bria Alexander

"We are back and we are right on time. Eight o'clock on the dot."

Bria Alexander

Day 3 Welcome

September 25, 2024

Uday Gajendar

"Sponsor sessions are so great that people want recordings. They’re not sales pitches."

Uday Gajendar Louis Rosenfeld

Day 2 Welcome

June 5, 2024

Sam Proulx

"More ways to contact support—chat, email, phone—are essential because different disabilities require different options."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023

Russ Unger

"The post-offer period isn’t HR’s alone; hiring teams must stay in touch and keep the candidate engaged."

Russ Unger

Onboarding: The Ecosystem, not the Afterthought

November 7, 2017

Catherine Dubut

"It almost feels like cheating because your users are showing and telling you what they need. It's almost too easy."

Catherine Dubut

Bridging Physical and Digital Spaces: Approaches to Retail Service Design

March 18, 2021

Josh Clark

"Characters live at the extreme of radically adaptive AI—they react in the moment and follow the user’s lead."

Josh Clark Veronika Kindred

Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)

January 29, 2025

Dantley Davis

"My dad told me very early on in my career that I had to work two times harder than anyone else to get the same things."

Dantley Davis

Leadership & Diversity—A Fireside Chat with Dantley Davis

September 17, 2020