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Summary
Learn how a clear vision can drive innovation, and alignment, improve customer satisfaction and increase business outcomes. Satyam Kantamneni shared his experience and insights on developing and implementing a product experience vision that aligns with an organization’s goals and values. Gain valuable insights and take your own organization’s product experience to the next level.
Key Insights
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A clearly articulated experience vision is essential for alignment among enterprise stakeholders and drives purposeful product development.
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Many organizations operate with implicit or fragmented visions, causing divergent priorities and ineffective user-centered strategies.
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Experience vision should be collaboratively crafted by a trio of product, design, and engineering leaders as a co-owned artifact.
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Visioning applies at multiple scales—from the overall enterprise system to individual features and user contexts.
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In enterprise contexts, understanding multiple user types and ecosystems is crucial to defining minimum viable and highly transformative experiences.
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The traditional development sequence is often backwards, starting with technology instead of user, experience, and design.
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A compelling vision facilitates cross-departmental cooperation across complex enterprise systems and drives breakthrough innovations.
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Socializing and onboarding teams to the vision is critical for maintaining momentum and reducing UX debt.
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Measurable success criteria tied directly to the vision enable teams to track progress toward transformative goals.
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Vision can also guide strategic business decisions such as acquisitions to plug capability gaps identified in user-centric roadmaps.
Notable Quotes
"If you do not have a clearly articulated vision, the chance of you hitting it is like aiming at not knowing what the target is."
"When you compete with your users and not your competition, that's the basic essence of what we're trying to do."
"We already have a lot of the ingredients in place; we just need to ask, what would the most transformed experience look like for every user?"
"Product roadmaps built by ticking Jira tickets without a guiding vision are literally backwards."
"A picture is worth a thousand words, and if you can’t articulate your vision visually, you’re just making everyone think different things."
"The vision technically comes from the three in a box: a strong product manager, design lead, and engineering lead."
"Socializing the vision to leadership, engineering, product, and sales is crucial—everyone needs to know and repeatedly hear it."
"When people get onboarded to a vision instead of just systems, alignment and understanding happen much faster."
"If you start with technology first, you’re likely to build incrementally and exhaustingly, hoping one day to have a masterpiece."
"If your company is only interested in reducing UX debt incrementally, you may never get to transformative innovation without explicit vision conversations."
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