Summary
As UX teams scale, how might we evolve the careers of veteran individual contributors who feel compelled to go into management to advance or lead? Often we view management as the only option to lead others, be impactful, and grow their careers. There is an opportunity for talented ICs and their orgs to embrace UX leadership outside of management, leveraging their intuition and leadership skills to build better products faster. Edward Cupps will leverage his experience over this past 18 months, having moved from Director to Principal, to highlight the possible challenges, opportunities, and rewards of such a role for scaling teams and individuals.
Key Insights
-
•
Leadership in UX should include distinct paths for individual contributors focused on craft and influence, separate from traditional management.
-
•
Hybrid roles combining people management and creative leadership are unsustainable at scale and often lead to burnout.
-
•
Edward’s inspiration to shift roles came after recognizing burnout and a desire to reconnect with hands-on design and creative problem solving.
-
•
Successful IC leadership depends on influence, trust, and delivering impact through craft rather than through direct managerial authority.
-
•
Large organizations benefit from creating principal or lead IC roles that parallel director and management positions in responsibility and status.
-
•
Effective creative leaders often have deep cross-functional networks and the ability to communicate empathy across disciplines.
-
•
Transitioning from management to IC leadership requires significant letting go of previous responsibilities, especially managing people and recruiting.
-
•
Management and creative leadership require different skills; managers focus on people and process while principals steer vision, strategy, and craft.
-
•
Peer-level structures where senior ICs and managers report to the same higher-level manager promote respect and collaboration.
-
•
The UX industry needs to recognize leadership beyond organizational titles and promote career paths that encourage passion for the craft.
Notable Quotes
"When people are in their element, they connect with something fundamental to their sense of identity, purpose, and well being."
"Leadership is influence. You can influence people without being the person who signs off on their vacation requests."
"Managing and creative leadership are not the same skill set, though they overlap; they serve different purposes."
"I was burning out because I was trying to do both management and design leadership at the same time."
"The principal path is a path of leadership and impact focused on craft, intuition, and influence, not people management."
"I felt I was making a much bigger impact as a principal designer than I ever did as a director."
"It was a hard decision to let go of people management, especially working with reports I’d invested in."
"Senior ICs can be some of the best natural leaders through years of deep craft knowledge and building cross-functional influence."
"Managers don’t have to go it alone; principled ICs can be their key partners in coaching, mentoring, and driving design vision."
"Look for teams and companies that embrace both rich management and IC career paths, and try to find your element."
Or choose a question:
More Videos
"A good story that people can retell is key for global communication, even if it distorts a bit."
Adam Cutler Karen Pascoe Ian Swinson Susan WorthmanDiscussion
June 8, 2016
"UXers are less satisfied than their peers because we have failed to set expectations about the real work of UX in organizations."
Peter MerholzThe Trials and Tribulations of Directors of UX (Videoconference)
July 13, 2023
"Digital is a system, not a project. It’s there all the time and you have to keep iterating on it."
Lisa WelchmanCleaning Up Our Mess: Digital Governance for Designers
June 14, 2018
"Investing in sustainability today will yield dividends for future generations."
Vincent BrathwaiteOpener: Past, Present, and Future—Closing the Racial Divide in Design Teams
October 22, 2020
"The greatest sign of success for a teacher is just to be able to say the children are now working as if I did not exist."
Brenna FallonLearning Over Outcomes
October 24, 2019
"Linear perspective created this myth that we can see reality from a single perspective, which is the source of all misunderstanding."
Tricia WangSpatial Collapse: Designing for Emergent Culture
January 8, 2024
"Research should be done the same way products are built, with stakeholders as your users."
Edgar Anzaldua MorenoUsing Research to Determine Unique Value Proposition
March 11, 2021
"Context-related data gathered through qualitative research is the first to reach our decision-making centers in the brain."
Designing Systems at Scale
November 7, 2018
"Design is the rendering of intent — bringing ideas into a form people can interact with to solve problems, as Jared Spool said."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024