Rosenverse
Why Ethics Can't Save Tech

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Why Ethics Can't Save Tech

Gold
Friday, November 18, 2022 • Civic Design 2022
Share the love for this talk
Why Ethics Can't Save Tech
Speakers: Alexandra Schmidt
Link:

Summary

As fake news floods our feeds and small businesses suffer due to disruption from startups, many tech designers are hearing exhortations to focus on ethics. There are tool kits, checklists and even a sort of hippocratic oath for designers to take. These efforts are laudable and understandable, and they can help in some ways -- notably, in reducing harms of bias. But ethics also have limits because private sector capitalism is a force that is much bigger than anything that any one person can do. Instead, a countervailing force, such as the public sector, is needed to shape our technology. How might designers better understand, and even seek to work with and strengthen the public sector -- whose role it is to shape society? Alexandra is the author of the new Rosenfeld Media title, Deliberate Intervention: Using Policy and Design to Blunt the Harms of New Technology

Key Insights

  • •

    Ethical design can address some tech pain points but often fails to prevent systemic harms that occur beyond individual user experiences.

  • •

    Systemic harms often emerge after technology deployment and are difficult to detect through standard UX research focused on pain points.

  • •

    Many harms in technology contradict core business models, making them controversial and hard to fix through design alone.

  • •

    Policy, driven by collective values, complements UX design’s focus on profit and user delight and is essential to mitigate societal harms.

  • •

    Designers who understand both user problems and policy landscapes can more effectively advocate for harm reduction through legislation and regulation.

  • •

    Cross-sector collaboration between design and policy is still nascent but shows promising examples like regulatory sandboxes in fintech.

  • •

    User-centered design methods can and should be incorporated into various stages of the policy cycle to improve policymaking.

  • •

    International contexts reveal different relationships between UX, capitalism, and public sector involvement, highlighting the uniqueness of the US tech ecosystem.

  • •

    Civil society and consumer voices play a critical role in influencing design and technology policy, often pushing for accessibility and ethical considerations.

  • •

    Designers should abandon the savior complex and recognize their influence has limits, encouraging collaborative systemic approaches.

Notable Quotes

"Design ethics can impact some harms of new technology but not all."

"Standard design research looks for pain points, not harms, and harms often cannot be identified in typical user research."

"Many tech harms run counter to business goals and can be controversial to address."

"Policy is ideally driven by values, while UX in the private sector is driven by delight and profit."

"How do we as designers connect more deeply with the policy world? That’s still a developing thing."

"Technology moves faster than policymaking — that’s the pacing problem we need to address."

"User-centered design methods can be used at every stage of policy making, from intention setting to evaluation."

"We should reconsider the savior complex designers sometimes have — we’re not all powerful."

"The future of our technology cannot and should not rest solely on the ethics of individual designers."

"I’m totally freaked out by facial recognition and wonder why we don’t get together as consumers to push back on bad designs."

Ask the Rosenbot
Gillian Salerno-Rebic
Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
2025 • Designing with AI 2025
Gold
Ron Bronson
Design, Consequences & Everyday Life
2022 • Civic Design 2022
Gold
Spencer L. A. Stultz
Why Social Justice Frameworks are Necessary for Successful DEI/JEDI Initiatives
2023 • DesignOps Summit 2023
Gold
Samuel Martin
Co-Design vs Faux-Design: Navigating the Complexities of Sharing Power in Co-Design
2026 • Rosenfeld Community
Alison Rand
Scaling Impact with Service Design
2021 • DesignOps Community
Anat Fintzi
Delivering at Scale: Making Traction with Resistant Partners
2022 • Design at Scale 2022
Gold
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
John Taschek
Making People the X-Factor in the Enterprise
2018 • Enterprise Experience 2018
Gold
Barb Spanton
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
2022 • Design at Scale 2022
Gold
Christian Crumlish
The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…
2025 • Rosenfeld Community
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
DesignOps and The Great Talent War of 2021
2021 • DesignOps Community
Erin Weigel
Testing and Experimentation Tools
2026 • Advancing Research 2026
Gold
Greg Petroff
The Compass Mission
2021 • Advancing Research 2021
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold

More Videos

Erin Hauber

"Defining teams by shared value — what’s desirable, compliant, feasible, and viable — broke down silos effectively."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Megan Kierstead

"Supporting authenticity in the workplace lets people be themselves, which naturally boosts confidence."

Megan Kierstead

You Are a Badass at UX: Overcoming Imposter Syndrome

March 10, 2021

Maggie Dieringer

"We created a self-service UXR hub to empower teammates with research fundamentals amid downsized research teams."

Maggie Dieringer

Creating Consistency Through Constant Change

January 8, 2024

Meaghan Waters

"Hubris is that belief the market will wait for your big bang release—executives have lost jobs over this."

Meaghan Waters Fotina Koutropoulous

Lack of Product Thinking will Doom Your Legacy Modernization

June 9, 2021

Jemma Ahmed

"User research is answering bigger questions now — not just if it works, but what we should build and who we should target."

Jemma Ahmed

Bringing together market and user research

October 17, 2019

Maria Taylor

"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."

Maria Taylor

Knowledge is Power: Managing the Lifeblood of the Design Org

October 3, 2023

Sam Proulx

"Screen curtain mode isn’t for sighted people simulating blindness; it’s a privacy feature to keep screens safe from prying eyes."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Catherine Blizzard

"The team can now tell the World Service what to do, not just what the audience thinks."

Catherine Blizzard

Using Integrated Insight to Drive Growth

March 10, 2022

Randolph Duke II

"I’m going to need to bring my A game."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020