Key Insights

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  Conventional research repositories often become dumping grounds where insights go to die, making reuse difficult.

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  Focusing on atomic insights — individual findings rather than entire reports — enables better indexing, linking, and reuse of research knowledge.

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  Durable insights emerge by connecting related observations across times, contexts, teams, and products, creating a living knowledge network.

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  Separating raw observations and durable insights into strict categories can hinder insight creation; durability is better inferred via reference and use patterns.

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  Human cognitive biases like hyperbolic discounting and in-group bias work against the effort to create reusable insights.

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  Researchers gain more motivation if reusable insight creation provides immediate tactical value and fits naturally into their workflow.

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  Deep linking insights down to atomic facts within reports improves trust, transparency, and communication among designers and PMs.

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  Maintaining older research data while marking superseded insights preserves context and historical perspective for conflicting findings.

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  A cultural shift and explicit prioritization by management is critical to sustain continuous curation practices for durable research knowledge.

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  The just-in-time curation approach folds reusable knowledge creation into daily research activities via tactical value, effortless connection, and inferred durability principles.

Notable Quotes