Rosenverse
Interactive Keynote: Social Change by Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Interactive Keynote: Social Change by Design

Gold
Monday, January 8, 2024 • Enterprise Experience 2020
Share the love for this talk
Interactive Keynote: Social Change by Design
Speakers: Denise Jacobs , Nancy Douyon , Renee Reid and Lisa Welchman
Link:

Summary

As experience designers, we know the ins and outs of how to design for change in a product or service: talking to end-users, interviewing subject matter experts, and then working collaboratively within a team to come up with workable solutions to the problem.

The extent of the #BlackLivesMatter movement has encouraged a mixture of protest, self-reflection, and openness to learn. However, many people want to take action but don’t know how. Why not apply our skills as experience designers to approach a small, workable issue that supports equality?

Join Denise Jacobs as she and a team of SMEs share stories related to the issue, so that participants can work together to share ideas and start the process of designing social change.

Key Insights

  • •

    Racism in design is systemic and intentional, requiring designers to actively counteract it through their work.

  • •

    Marginalized individuals often bear the exhausting responsibility of raising awareness about bias and racism in workplaces.

  • •

    Allyship is most valuable when it shows up even in the absence of those who are marginalized.

  • •

    Self-reflection on personal biases and internal pain is essential for effective anti-racist action.

  • •

    Performative gestures by companies lack lasting impact without sustained, systemic change.

  • •

    Psychological safety is an essential condition for marginalized voices to participate authentically in teams.

  • •

    Designers have unique power as change agents to reshape systems and environments for greater equity.

  • •

    Shifting responsibility from individuals to collective, everyday actions creates ripple effects for social change.

  • •

    Fear of making mistakes or offending others can paralyze efforts unless replaced with a mindset of learning and excellence.

  • •

    Ongoing conversations, community engagement, and commitment to continuous unlearning are vital to progress.

Notable Quotes

"Racism is by design, and there's no way to counter it unless we counter it with design."

"I appreciate your allyship when I'm in the room, but I appreciate it more when I'm not in the room."

"It can be so tiring to be the only one constantly saying this has to be done differently."

"If you’re not doing the work of addressing your own pain, you won’t be effective in helping others."

"Racism doesn’t just hurt people like me; you’re hurting yourself by perpetuating beliefs that deny a greater humanity."

"Silence is complicity. Inaction is support."

"We’re not going for perfection. We’re going for excellence and change."

"Designers are change agents. This is part of your passion and what gets you up in the morning."

"When we start changing our behavior, we start changing the voices and behavior around us."

"Every day is a chance to check: is this how I want to be? This is a long-haul, marathon effort."

Ask the Rosenbot
Meghan Bausone
Systems Thinking and Design Innovation: Working with Leverage Points in Rural Maternal Health Systems
2026 • Rosenfeld Community
Ivana Ng
Level Up Your Program with ProductOps
2024 • Enterprise Experience 2020
Gold
Sarah Flamion
Complex Problem? Add Clarity by Combining Research and Systems Thinking
2020 • Advancing Research 2020
Gold
Maria Skaaden
Continuous Design: One eye on the horizon and the other on the next wave
2018 • DesignOps Summit 2018
Gold
Anna Avrekh
User Research, Design, and Product - A Love Story
2021 • Advancing Research 2021
Gold
Robert Reimann
Taming Design Complexity with UX Models
2017 • Enterprise Experience 2017
Gold
Vitorio Miliano
Don’t call it AI: Turn words into numbers with quantitative ethnography
2026 • Advancing Research 2026
Gold
Louis Rosenfeld
Coffee with Lou: Should You Write a (UX) Book?
2024 • Rosenfeld Community
Aletheia Delivre
New Shapes and Emerging Identities for Design Ops
2025 • DesignOps Summit 2025
Gold
Samuel Proulx
Designing for Disability, Innovating for Everyone
2025 • Advancing Research 2025
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Saara Kamppari-Miller
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
2024 • DesignOps Community
Joseph Meersman
Sweating the Pixel: Scaling Quality through Critique
2021 • Design at Scale 2021
Gold
Etienne Fang
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform
2019 • Advancing Research Community
Rittika Basu
Age and Interfaces: Equipping Older Adults with Technological Tools
2023 • Advancing Research Community
Alfred Kahn
A Seat at the Table: Making Your Team a Strategic Partner
2023 • Design in Product 2023
Gold

More Videos

Shipra Kayan

"Going from 100 to 200 people, suddenly product managers started hearing from a dozen people a week with conflicting requests."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Peter Morville

"Categories are dangerous but not bad."

Peter Morville

The Architecture of Understanding

May 13, 2015

Renee Reid

"You’re not one of them. And that is your strength, Renee. That is your power."

Renee Reid

Becoming a ResearchH.E.R (Highly Enterprise Ready)

June 3, 2019

Dane DeSutter

"For some users, AI products are not just tools, they are relationships."

Dane DeSutter

Keeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not

March 26, 2024

Sam Proulx

"The four Cs—consistency, convenience, confidence, and customizability—are not just good for accessibility, they make a great experience for everyone."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Andrew Custage

"It costs less to keep the customers you have than to acquire new ones."

Andrew Custage Michael Mallett

The Digital Journey: Research on Consumer Frustration and Loyalty

March 29, 2023

Shelby Switzer

"The nitty gritty is a space to become resources for each other so people know who to talk to when they have questions."

Shelby Switzer

Making Space for Community Knowledge-sharing in a Distributed World

December 10, 2021

Llewyn Paine

"Right now, there’s a fear of being replaced by AI, and while a lot of that’s overblown, researchers have a legitimate reason to feel uncomfortable."

Llewyn Paine

Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration

March 11, 2025

Robin Beers

"Learning is the new knowing, and researchers are catalysts of organizational learning."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025