Summary
Lou Rosenfeld, representing Rosenfeld Media, opened day two of Enterprise UX 2023 by recapping the conference structure, including themes from yesterday like systems thinking and information architecture, and introducing today's focus on AI/machine learning, moderated by Hussan Oakley, and data design with Gaar. He shared essential housekeeping like accessing schedule times across time zones, ways to engage with sponsors, and how to access recorded sponsor sessions. Lou acknowledged the sponsor organizations and speakers like Alo Weinberg, Sam Pru, and Billy Carlson, highlighting the quality and content-first approach of sponsor contributions. He encouraged attendees to set personal learning goals, engage in Q&A and Slack discussions, and take advantage of rich conference artifacts such as notes from David Nicholson and visual scribing by MJ Broadband. Lou also introduced an informal, experimental end-of-day discussion hosted with colleagues including Uday and Hussan to foster community connection beyond formal sessions. He reinforced the code of conduct’s importance and urged attendees to support one another emotionally if needed. He closed by sharing book discount offers and new releases, emphasizing the conference’s commitment to advancing UX as a collaborative, welcoming profession.
Key Insights
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The conference is structured around four main themes over two days, focusing on systems thinking, information architecture, AI/machine learning, and data design.
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Lou Rosenfeld personally acknowledges and thanks support team members and sponsors, showing a strong community and collaborative ethos.
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Sponsor sessions in the conference are content-rich, free, and not sales pitches, emphasizing value over commercial interests.
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Speakers like Alo Weinberg, Sam Pru, and Billy Carlson contribute as part of an 'all-star' lineup, enhancing the event’s reputation.
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Conference materials include not only live talks but also written notes by Dave Nicholson, visual sketch notes by MJ Broadband, and curated bibliographies compiled by Lauren Canter and Kate Belimo.
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Lou encourages attendees to set personal learning objectives and actively engage by asking questions and participating in Slack channels to maximize benefit.
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There is an experimental, informal end-of-day session for open conversation with speakers and attendees to deepen community bonds.
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The conference’s code of conduct is actively upheld, with encouragement to support colleagues who may feel uncomfortable or unsafe.
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There are digital swag bags offering discounts on Rosenfeld Media books including new releases, supporting ongoing professional development.
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The conference organizers prioritize speed and quality in delivering conference artifacts to attendees, with much content already available shortly after sessions.
Notable Quotes
"We really appreciate what our sponsors contribute; they're simpatico in advancing our profession with quality content."
"If you put your pens down and keyboards away, we’ve got fantastic notes and sketch notes so you don’t have to worry about writing everything down."
"This conference is running on Pacific Time, but you can change it on the program page to your preferred time zone."
"Please consider setting a learning agenda for yourself today; it helps you get more out of the event."
"Sponsor sessions are content-first, not sales pitches, and they are free for conference attendees."
"Our code of conduct is not just window dressing; it’s your front door to a process if you feel unsafe or uncomfortable."
"We want you to engage fully and have an opportunity to interact with speakers via Slack and Q&A."
"We’re trying an informal session at the end of the day — no agenda, just conversation about UX, enterprise, and the state of the industry."
"You get to hear renowned speakers like Alo Weinberg and Sam Pru for free at this conference."
"It’s better to err on the side of kindness and support to a colleague who might be struggling than to ignore them."
Dig deeper—ask the Rosenbot:















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