Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Communicating and Establishing DesignOps as a New Function
Gold
Wednesday, November 7, 2018 • DesignOps Summit 2018
Share the love for this talk
Communicating and Establishing DesignOps as a New Function
Speakers: Brennan Hartich
Link:

Summary

When introducing DesignOps as a new function to an organization, the first few months are critical as you set the stage for how the organization familiarizes itself with your new team. In this session, Brennan will cover how DesignOps can partner with other functions, how to pick the right programs to tackle first, and how to measure a new team’s success. He will showcase tools that are useful to help establish your team’s newly formed brand within your organization.

Key Insights

  • Designers spent only about 37% of their time actually designing before adding design ops support.

  • Adding one design program manager (DPM) to a team of 14 designers increased design time by 50%, equivalent to adding three to four designers.

  • Design ops roles should be tailored to solve specific problems rather than hiring a generic role upfront.

  • The three Ps framework—people, process, and priorities—helps clarify design ops responsibilities versus design managers and directors.

  • DPMs reporting into a separate design ops team rather than design managers creates a therapeutic, safe space for designers to speak up.

  • Global design collaboration needs guidelines on time zones, communication norms, and sharing best practices across offices.

  • Removing unnecessary tools boosts efficiency more than continually adding new ones.

  • Assigning a DPM to design teams that don't want one leads to confusion and inefficiency.

  • Standardizing tools across all design teams is less important than good communication and adaptability.

  • Onboarding, mentorship, and team culture programs are critical design ops functions often overlooked in large organizations.

Notable Quotes

"Three hours per day was the average time designers actually spent designing—37% of their work time."

"We are the air traffic control making sure all the planes land in the right place."

"Hiring a design ops person off the bat without understanding the problem is like hiring a unicorn without a purpose."

"Design ops reporting separately from design managers creates a safe space—sometimes our DPMs are the therapists of the team."

"London is the straight-A student of our global design teams, and we've learned a lot from them."

"Adding a design program manager increased ‘maker time’ or actual design work far more than adding more designers."

"Removing tools, not adding more, was key to solving tool chaos across teams."

"Allocating a DPM to a design team that doesn’t want one just created more confusion."

"Standardizing everything is an uphill battle; communication and context matter more."

"Surprisingly, onboarding for designers was basically ‘here’s your laptop, good luck.’ We needed to fix that."

Ask the Rosenbot
Sarah Auslander
Incremental Steps to Drive Radical Innovation in Policy Design
2022 • Civic Design 2022
Gold
Jon Fukuda
Theme One Intro
2023 • DesignOps Summit 2023
Gold
Steve Portigal
Looking Back…to Look Ahead
2024 • Advancing Research 2024
Gold
Discussion
2017 • Enterprise Experience 2017
Gold
Mark Interrante
AI for Prioritization (3rd of 3 seminars) (Videoconference)
2024 • Rosenfeld Community
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Wendy Johansson
Be a Product Boss!
2022 • Design in Product 2022
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Civic Design 2022
Gold
Jon Fukuda
Theme 3 Intro
2024 • DesignOps 2024
Gold
Shelby Switzer
Making Space for Community Knowledge-sharing in a Distributed World
2021 • Civic Design 2021
Gold
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Mariah Hay
BUILD: Discussion
2018 • Enterprise Experience 2018
Gold
Kate Kalcevich
Integrating Accessibility in DesignOps
2024 • DesignOps 2024
Gold
Wendy Johansson
An Education on Design Education for Orgs
2021 • Design at Scale 2021
Gold
Lisanne Norman
Why I Left Research
2023 • Advancing Research 2023
Gold
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold

More Videos

Adam Cutler

"A 101 conversation over coffee yields better insights than written reviews in 360 assessments."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016

Peter Merholz

"Knowing your subject matter as a UX leader is just as important as knowing your craft."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Lisa Welchman

"Governance isn’t about choking creativity, it’s about putting bounds and clarity that enable purposeful collaboration."

Lisa Welchman

Cleaning Up Our Mess: Digital Governance for Designers

June 14, 2018

Vincent Brathwaite

"The time for action is now, and it must be collaborative."

Vincent Brathwaite

Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams

October 22, 2020

Brenna Fallon

"It matters what you build, but it matters more if you learn."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Tricia Wang

"We are all experiencing a spatial collapse, a disruption of our mental models of how we navigate physical and virtual spaces."

Tricia Wang

Spatial Collapse: Designing for Emergent Culture

January 8, 2024

Edgar Anzaldua Moreno

"Delivering research in small, lean increments allowed us to iterate fast and reduce bias."

Edgar Anzaldua Moreno

Using Research to Determine Unique Value Proposition

March 11, 2021

"Our brains are terrible at operating only on one type of information, whether object-oriented or context-oriented."

Designing Systems at Scale

November 7, 2018

Erin Weigel

"A lot of developers are way too confident they write perfect code; testing bug fixes often reveals hidden issues."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024