Rosenverse
Integrating generative AI into enterprise products: A case study from dscout

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Integrating generative AI into enterprise products: A case study from dscout

Gold
Wednesday, June 5, 2024 • Designing with AI 2024
Share the love for this talk
Integrating generative AI into enterprise products: A case study from dscout
Speakers: Jonathan Fairman and Kevin Johnson
Link:

Summary

Join dscout for an in-depth case study walking through a first-year journey of integrating Generative AI into an established enterprise product. In a session tailored specifically for product teams, the speakers will delve into the paradigm shifts in UX professionals to technical relationships, strategies, and processes. dscout’s Jonathan Fairman, VP of Product, and Kevin Johnson, Head of AI, will discuss how the stochastic nature of AI technologies led to the move of a piloting approach to development and traditional wireframe testing of concepts no longer possible.

Key Insights

  • Building AI products requires giving up control over the product's behavior due to the unpredictable nature of LLMs.

  • Traditional usability testing assumptions break down with AI because each user experience dynamically diverges after the first interaction.

  • Longitudinal testing is critical for AI products to understand how user relationships with models evolve over time.

  • Wizard of Oz testing (humans simulating AI) is a low-cost method to validate assumptions before building complex AI models.

  • Model drift in LLMs causes unpredictable and sometimes harmful behavior, necessitating turn-capping or memory features to maintain consistency.

  • Users build their mental models for AI assistants dynamically while using them, unlike fixed software products.

  • The stochastic nature of AI results means identical commands can produce different outcomes, affecting user mastery and trust.

  • Multi-dimensional prioritization frameworks, like importance vs. difficulty, help teams align on assumptions to test first in AI product development.

  • Recognizing failure as inevitable and building failure metrics accelerates learning and innovation in generative AI.

  • Humans will retain roles centered on creativity, critical thinking, accountability, and authenticity in a future transformed by AI.

Notable Quotes

"Building on AI means giving up control, which is tough but necessary."

"If the folks who design LLMs don’t know exactly how they work, it’s okay if you don’t either."

"The product is no longer fixed; after the first interaction, it diverges user by user."

"We’re not studying products anymore; we’re studying experiences in ecosystems."

"Failure is inevitable—if you’re right all the time, you’re not taking big enough swings."

"Users are building mental models of how to use AI while they’re using it."

"Testing AI products requires longitudinal methods to see how relationships and experiences evolve."

"Wizard of Oz testing with humans playing bots can reveal insights without building a full model."

"Asynchronous conversations have nested threads humans track easily but are hard for bots to replicate."

"Creativity, accountability, and authenticity will be the new markers of humanity alongside AI."

Ask the Rosenbot
Emilia Åström
Unlock Your Team’s Intelligence with Collaboration Design
2022 • Design at Scale 2022
Gold
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
Jennifer Fraser
What would Emmy Noether Do? Math, Models and Mulling in UX Research
2023 • Advancing Research 2023
Gold
George Abraham
Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)
2021 • DesignOps Summit 2021
Gold
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold
Veevi Rosenstein
Building for Scale: Creating the Zendesk UX Research Practice
2024 • Enterprise Experience 2020
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
Jennifer Strickland
Fireside Chat: How Design Addresses a World on Fire
2022 • Civic Design Community
Jen Briselli
Learning is the north star: service design for adaptive capacity
2025 • Advancing Service Design 2025
Gold
Laura Weiss
There is No Playbook: Leader as Coach During Challenging Times
2024 • Rosenfeld Community
Aditi Ruiz
Pulse Check: Empathy Mapping Your Product Manager, Pt. 2
2022 • Design in Product 2022
Gold
Bria Alexander
Theme 1 Intro
2024 • DesignOps Summit 2024
Gold
Alana Washington
Theme 3 Intro
2021 • DesignOps Summit 2021
Gold
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • DesignOps Summit 2025
Gold
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold

More Videos

Carl Turner

"I like to engage my stakeholders as co-creators and co-discoverers so their ideas and concerns get reflected in recommendations."

Carl Turner

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

March 28, 2023

Karen Pascoe

"If there’s a performance gap, don’t sit on it; it doesn’t age well and hurts the team, employee, and business."

Karen Pascoe

Developing Experience Teams and Talent in the Enterprise

June 8, 2016

Jilanna Wilson

"Emojis and GIFs have become effective tools for remote teams to add expression and prevent miscommunication."

Jilanna Wilson

Distributed Design Operations Management

October 23, 2019

Shawna Hein

"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."

Shawna Hein Kevin Hoffman

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

November 17, 2022

Barb Spanton

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

Barb Spanton

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

June 10, 2022

Briana Thomas

"We decided not to chase shiny objects because we wanted to stay true to our mission."

Briana Thomas

The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams

September 24, 2024

Gina Mendolia

"Service designers connect the dots, which represent elements, teams, processes, policies, and customer needs that all must align."

Gina Mendolia

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

December 3, 2024

Lija Hogan

"Being fluent in multiple data languages and understanding behavioral and attitudinal data will be essential."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

John Calhoun

"Team ops goes wide to support 300-plus UX designers globally; product ops goes deep supporting 40-plus product design teams."

John Calhoun Rachel Posman

Two Sides of the DesignOps Coin: Teams Ops and Product Ops

January 8, 2024