Rosenverse
Designing the Unseen: Enabling Institutions to Build Public Trust

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Designing the Unseen: Enabling Institutions to Build Public Trust

Gold
Wednesday, November 16, 2022 • Civic Design 2022
Share the love for this talk
Designing the Unseen: Enabling Institutions to Build Public Trust
Speakers: Ed Mullen
Link:

Summary

If we seek to build effective, trustworthy public institutions, we must look for opportunities to affect change with design in ways that aren’t immediately obvious. It’s important to focus on designing great customer experiences. But equally as important and perhaps less visible are the experiences of government employees with heavy workloads and scarce resources, internal systems, processes and data sources, as well as infrastructure and platforms that are prerequisites for building great products. These factors shape the ability of institutions to effectively do their work. And they are areas ripe for design. Public servants and civic technologists have an important role in restoring trust in our institutions. By building services that provide equitable access to benefits, seamless transactions, and streamlined user experiences, we have an opportunity to strengthen confidence in our government’s ability to serve people’s needs. Drawing from nearly a decade of experience supporting digital services—from rebuilding HealthCare.gov to launching integrated benefits programs nationwide– attendees will learn how Nava practices design within critical, yet often unseen scenarios, enabling the government to deliver transformational digital services to millions of people across the country.

Key Insights

  • •

    Human-centered design is key to rebuilding trust in government by improving both public-facing and backstage government services.

  • •

    Designer involvement ranges beyond UI to complex backstage systems like developer experience, policy prototyping, and enterprise operations.

  • •

    Understanding technically adept users, like developers, requires designers to become conversant in specialized tools and contexts.

  • •

    Prototyping policy enables qualitative exploration of how regulations affect lived experiences, surfacing unanticipated implementation challenges.

  • •

    Enterprise operations benefit from service design to break down silos and improve secure cloud infrastructure, reducing operational friction and costs.

  • •

    Large-scale technical assessments require design research expertise to recruit the right participants, synthesize findings, and produce actionable insights.

  • •

    Demonstration projects serve as low-risk innovation labs where designers integrate research, prototyping, and communication to guide future production decisions.

  • •

    Automating decision support for government staff must be sensitive to workload and uphold human responsibility while reducing labor.

  • •

    Navigating ambiguity and cross-team collaboration are essential for designers working in backstage government contexts far from direct user feedback.

  • •

    Government leadership support for design includes valuing design expertise, integrating design with implementation, and connecting work to mission outcomes.

Notable Quotes

"Public institutions continually earn trust by quickly and effectively responding to people's needs."

"The plumbing of government—the unseen systems, processes, people, and policies—are design opportunities too."

"Improving developer experience starts with understanding users and their technical contexts."

"Prototypes are just a means to an end; their purpose is to spark conversation with end users."

"Enterprise operations is a ripe context for service design because it involves many people, processes, and tools across silos."

"Designers and technical experts should work together as peers to produce the best outcomes in technical assessments."

"Demonstration projects produce focused learning that supports decision making for future directions."

"Staff working against long backlogs are inherently stretched for time, so engagement needs to be efficient and sensitive."

"Design without implementation is just theory; feedback loops must turn user needs into action."

"Trust is earned incrementally by responding to people's needs over and over in a variety of contexts."

Ask the Rosenbot
Sam Ladner
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Laura Smith
Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last
2024 • Advancing Service Design 2024
Gold
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Designing with AI 2025
Gold
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold
Bria Alexander
Opening Remarks Day 1
2024 • Advancing Research 2024
Gold
Bryce Benton
[Demo] AI-powered UX enhancement: Aligning GitHub documentation with USWDS at Austin Public Library
2024 • Designing with AI 2024
Gold
Dan Willis
Filling the Void
2018 • DesignOps Summit 2018
Gold
Silke Bochat
5 Antifragile Strategies for a DesignOps 2.0
2024 • DesignOps Summit 2024
Gold
Peter Merholz
Design at Scale is People!
2021 • Design at Scale 2021
Gold
Robin Beers
Beyond Insights: Researchers as Organizational Change Catalysts
2024 • Advancing Research 2024
Gold
John Maeda
Making Sense of Enterprise UX
2016 • Enterprise UX 2016
Gold
Laura Klein
Human vs. machine: Testing AI’s ability to synthesize and analyze research
2026 • Advancing Research 2026
Gold
Alastair Simpson
Debunking the Myths of Cross-Disciplinary Collaboration
2019 • DesignOps Summit 2019
Gold
Alissa Briggs
How to Coach Enterprise Experimentation
2015 • Enterprise UX 2015
Gold
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold

More Videos

Erin Hauber

"Empathy applies to us too—we needed to understand how our own people were feeling about these layered changes."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Megan Kierstead

"The only person who gets to decide what it means to be badass is you."

Megan Kierstead

You Are a Badass at UX: Overcoming Imposter Syndrome

March 10, 2021

Maggie Dieringer

"When the world outside is crazy, the team needs to know that at least design ops has things under control internally."

Maggie Dieringer

Creating Consistency Through Constant Change

January 8, 2024

Meaghan Waters

"Maps stop you from getting lost in legacy complexity and keep everyone aligned on what’s important."

Meaghan Waters Fotina Koutropoulous

Lack of Product Thinking will Doom Your Legacy Modernization

June 9, 2021

Jemma Ahmed

"Segmentation isn’t owned by market or user research anymore; it’s becoming data-driven and integrated across disciplines."

Jemma Ahmed

Bringing together market and user research

October 17, 2019

Maria Taylor

"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."

Maria Taylor

Knowledge is Power: Managing the Lifeblood of the Design Org

October 3, 2023

Sam Proulx

"Auto-complete absolutely is an accessibility feature because it helps reduce typing effort for screen reader users."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Catherine Blizzard

"Project leadership can be at any level; the right discipline leads, not necessarily the most senior person."

Catherine Blizzard

Using Integrated Insight to Drive Growth

March 10, 2022

Randolph Duke II

"We all walked away better for it."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020