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Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam

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Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam

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Tuesday, October 3, 2023 • DesignOps Summit 2023
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Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam
Speakers: John Calhoun and Rachel Posman
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Summary

Your DesignOps journey is a story of ups and downs, lessons learned, and victories won. Join new and veteran DPMs alike in shaping the forthcoming Rosenfeld book, The Design Conductors: Your Essential Guide to Design Operations. Authors Rachel Posman and John Calhoun will guide you through an interactive session to collect the burning questions, inspiring successes, and real-world examples of how DesignOps is practiced in real life by our amazing community, including: Getting into DesignOps The skills and competencies of a DPM DesignOps in the context of your team and organization The tools in your DesignOps toolkit DesignOps case studies you most want to see Join us on this journey and make your mark on the future of DesignOps!

Key Insights

  • Design operations practice can be grouped into three key buckets: people, process, and platform.

  • Design ops roles involve three core actions: operationalizing, orchestrating, and optimizing workflows and teams.

  • Measuring the value of design ops includes both quantitative metrics (delivery dates, business use cases) and qualitative factors (urgency, impact, complexity).

  • A significant challenge in design ops is distinguishing the role from design leadership and management to clarify responsibilities and handoffs.

  • Competencies in design ops span eight areas including design proficiency, trusted partnerships, program management, leadership, communication, business acumen, and culture.

  • Organizational maturity affects how design ops scales; mismatches between design team growth and design ops capacity create challenges.

  • In resource-constrained environments, spreadsheets often remain the most effective tool for design ops planning and measurement.

  • The design ops community benefits greatly from sharing stories, frameworks, and real-world examples to build a richer, inclusive body of knowledge.

  • Design ops often acts as a bridge, driving clarity, confidence, and connections within and across teams and functions.

  • Building a design ops team from zero to many requires clear charters, pillars, and operating models that align with organizational needs.

Notable Quotes

"There is not a book currently that is dedicated to design ops. We want this to be the definitive handbook."

"We see design ops as focusing on people, process, and platform — what we act on."

"We operationalize, orchestrate, and optimize as design ops practitioners."

"Measuring the value of design ops is a meaty topic we will dig into deeply."

"Distinguishing design ops from design leadership and management is a big, messy space we want to bring clarity to."

"Often, the best tool for everything in design ops is a spreadsheet."

"How you manage vision in your ops team, especially when it’s new or lacking, is key for ongoing success."

"People want to see competencies for individual contributors versus managers and how those evolve at different career levels."

"Scaling design ops means going from zero to one, or one to many, carefully growing your team charter and operating model."

"We want many voices and perspectives represented in this community and in the book — no contribution is too small."

Ask the Rosenbot
Louis Rosenfeld
How AI will Change DesignOps Tooling
2023 • DesignOps Summit 2023
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Steve Sanderson
Discussion
2015 • Enterprise UX 2015
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Uday Gajendar
Day 2 Welcome
2024 • Designing with AI 2024
Gold
Christopher Geison
Theme 1 Intro
2024 • Advancing Research 2024
Gold
Dan Hill
Designing for the infrastructures of everyday life
2024 • Designing with AI 2024
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Doug Powell
Closing Keynote: Design at Scale
2018 • DesignOps Summit 2018
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Corey Nelson
Layoffs
2022 • Advancing Research Community
David Sternberg
Uncovering the hidden forces shaping user behavior
2025 • Rosenfeld Community
Jon Fukuda
Theme One Intro
2022 • DesignOps Summit 2022
Gold
Zen Ren
Taking Inspiration from Instructional Design for Research
2022 • Advancing Research 2022
Gold
Dane DeSutter
What co-speech gestures reveal about users’ thinking during interviews
2023 • Rosenfeld Community
Tim Frick
The journey of building a sustainable design practice
2025 • Climate UX Interest Group
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Civic Design 2022
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Gina Mendolia
Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
2024 • Advancing Service Design 2024
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Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
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Theresa Slate
Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do
2023 • DesignOps Summit 2023
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