Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Enterprise Storytelling Sessions
Gold
Wednesday, June 8, 2016 • Enterprise UX 2016
Share the love for this talk
Enterprise Storytelling Sessions
Speakers: Dan Willis
Link:

Summary

Ramya and Rachel share their rocky beginnings in design, highlighting the dangers of unchecked ego and the importance of asking for help, as Ramya recalls costly Photoshop errors and Rachel’s mechanical design failure that led her into UX. Another speaker details the Federal Election Commission's website revamp, emphasizing thorough content audit, incremental rollout, data-driven approvals, and distinguishing hard from soft constraints while designing legal, user-friendly content. A contractor pre-qualification UX professional recounts how simple accessibility improvements for colorblind users not only saved his job but also deeply impacted users, illustrating how small design changes can have profound effects. Another presenter describes the frustrations of creating a unified UX job architecture amid rigid HR systems and corporate bureaucracy, leading to repeated setbacks but eventual progress. The talk also critiques 'know-it-all' attitudes in enterprise UX from business, engineering, and leadership, stressing that the role of UX researchers is to challenge assumptions with real user insight and humility. The often overlooked but essential UX coordinator role is celebrated as a bridge that connects design and research, managing logistics critical for successful research and testing. Finally, a speaker reflects on the ethical duty of UX practitioners to anticipate and mitigate harm—even emotional or intangible—reminding the audience that innovation must not excuse careless design, and that empathy and responsibility are paramount. Together, these stories and lessons weave a rich picture of enterprise UX’s complexities and the personal and professional growth it entails.

Key Insights

  • Early career ego can lead to repeated costly mistakes; slowing down and asking for help is essential for growth.

  • Large complex websites require thorough content inventories to map and tame information overload.

  • Launching small, well-targeted content improvements early builds project momentum and stakeholder support.

  • Distinguishing between hard constraints (e.g., legal language) and soft constraints (e.g., stakeholder feedback) helps prioritize UX decisions.

  • Small accessibility improvements can profoundly impact users' lives and even preserve a designer’s career.

  • Merging UX roles into traditional HR structures is challenging, often delayed by bureaucracy despite clear benefits.

  • Enterprise UX often faces resistance from 'know-it-all' stakeholders who resist change and distrust research.

  • The UX coordinator role is the unsung hero ensuring smooth user research operations and team collaboration.

  • Designers share a social and ethical responsibility to anticipate harm, including emotional and intangible user impacts.

  • Empathy, humility, and collaboration are critical to overcoming enterprise UX challenges and improving user outcomes.

Notable Quotes

"There’s really this big difference between being good at art school and being good as a designer at a real firm."

"It’s really hard to admit that you don’t know something, especially coming from a place where there are no wrong answers."

"Launching something small early helps build team support and gets you over that initial hurdle of approvals."

"You have to know the difference between hard constraints you can’t move and soft constraints that you can hack around."

"Those changes helped him to deal with his secret shame of being color blind."

"Working with these HR people, they’re really nice people, even if they have absolutely no clue how to fit round pigs into square holes."

"Know-it-alls can’t know what they don’t know and can’t have it both ways."

"I’m like the Brooklyn Bridge, that crucial connection between design and research."

"No pain, no gain is never the right attitude to user experience."

"I’m not here to validate your assumptions; I’m here because I care about the people I serve."

Patrizia Bertini
DesignOps + KPIs = Measure your Impact!
2024 • DesignOps Summit 2020
Gold
Saara Kamppari-Miller
Theme Three Intro
2023 • DesignOps Summit 2023
Gold
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold
Jaime Creixems
Best Practices when Creating and Maintaining a Design System
2023 • Enterprise UX 2023
Gold
Tony Turner
Capturing Deep Insights
2021 • DesignOps Summit 2021
Gold
Soma Ghosh
What emerging methods are advancing UX research [Advancing Research Community Workshop Series] (Videoconference)
2023 • Advancing Research Community
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group (Rosenfeld Community)
Bria Alexander
Opening Remarks
2022 • DesignOps Summit 2022
Gold
Mike Davidson
Fireside Chat
2022 • Advancing Research 2022
Gold
Craig Brookes
"Just Make it Look Good" and Other Ways We're Misunderstood
2021 • Design at Scale 2021
Gold
Nina Jurcic
The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change
2023 • DesignOps Summit 2023
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
Dan Mall
“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales
2023 • DesignOps Summit 2023
Gold
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold
Jesse Zolna
Inviting the Whole Org to Come See For Yourself
2020 • Advancing Research 2020
Gold
Giff Constable
Financial fluency for product leaders: AMA with Giff Constable (Videoconference)
2024 • Rosenfeld Community

More Videos

Wyatt Hayman

"The majority of the participants last through the six-month commitment with only about 5% removed for low engagement."

Wyatt Hayman

Global Research Panels (Videoconference)

August 8, 2020

PJ Buddhari

"We investigate whether we can skin native components to respect platform conventions while identifying commonalities and differences."

PJ Buddhari Nate Baldwin

Meet Spectrum, Adobe’s Design System

June 9, 2021

Sarah Gallimore

"What if by 2040 writing an essay with AI was actually the assignment to train students in policy translation?"

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Peter Merholz

"Many product managers got their roles because they know the business or subject matter, but they don’t know how to manage product development."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Dr. Jamika D. Burge

"Feeling heard and seen by research practitioners is one of the best compliments a participant can give."

Dr. Jamika D. Burge Mansi Gupta

Advancing the Inclusion of Womxn in Research Practices (Videoconference)

September 15, 2022

Amy Marquez

"Investment is attention. If the business funds you, they believe in what you’re doing."

Amy Marquez

INVEST: Discussion

June 15, 2018

Dane DeSutter

"Games are not a point in time you run away from — you don’t just drop the cartridge and walk away."

Dane DeSutter Natalie Gedeon Deborah Hendersen Cheryl Platz

Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries (Videoconference)

May 17, 2024

Zariah Cameron

"Share everything, own nothing but credit everyone."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Jessica Norris

"Give clear time frames instead of ambiguous ones like urgent or ASAP to help people prioritize."

Jessica Norris

ADHD: A DesignOps Superpower

September 9, 2022