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Enterprise Storytelling Sessions
Gold
Wednesday, June 8, 2016 • Enterprise UX 2016
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Enterprise Storytelling Sessions
Speakers: Dan Willis
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Summary

Ramya and Rachel share their rocky beginnings in design, highlighting the dangers of unchecked ego and the importance of asking for help, as Ramya recalls costly Photoshop errors and Rachel’s mechanical design failure that led her into UX. Another speaker details the Federal Election Commission's website revamp, emphasizing thorough content audit, incremental rollout, data-driven approvals, and distinguishing hard from soft constraints while designing legal, user-friendly content. A contractor pre-qualification UX professional recounts how simple accessibility improvements for colorblind users not only saved his job but also deeply impacted users, illustrating how small design changes can have profound effects. Another presenter describes the frustrations of creating a unified UX job architecture amid rigid HR systems and corporate bureaucracy, leading to repeated setbacks but eventual progress. The talk also critiques 'know-it-all' attitudes in enterprise UX from business, engineering, and leadership, stressing that the role of UX researchers is to challenge assumptions with real user insight and humility. The often overlooked but essential UX coordinator role is celebrated as a bridge that connects design and research, managing logistics critical for successful research and testing. Finally, a speaker reflects on the ethical duty of UX practitioners to anticipate and mitigate harm—even emotional or intangible—reminding the audience that innovation must not excuse careless design, and that empathy and responsibility are paramount. Together, these stories and lessons weave a rich picture of enterprise UX’s complexities and the personal and professional growth it entails.

Key Insights

  • Early career ego can lead to repeated costly mistakes; slowing down and asking for help is essential for growth.

  • Large complex websites require thorough content inventories to map and tame information overload.

  • Launching small, well-targeted content improvements early builds project momentum and stakeholder support.

  • Distinguishing between hard constraints (e.g., legal language) and soft constraints (e.g., stakeholder feedback) helps prioritize UX decisions.

  • Small accessibility improvements can profoundly impact users' lives and even preserve a designer’s career.

  • Merging UX roles into traditional HR structures is challenging, often delayed by bureaucracy despite clear benefits.

  • Enterprise UX often faces resistance from 'know-it-all' stakeholders who resist change and distrust research.

  • The UX coordinator role is the unsung hero ensuring smooth user research operations and team collaboration.

  • Designers share a social and ethical responsibility to anticipate harm, including emotional and intangible user impacts.

  • Empathy, humility, and collaboration are critical to overcoming enterprise UX challenges and improving user outcomes.

Notable Quotes

"There’s really this big difference between being good at art school and being good as a designer at a real firm."

"It’s really hard to admit that you don’t know something, especially coming from a place where there are no wrong answers."

"Launching something small early helps build team support and gets you over that initial hurdle of approvals."

"You have to know the difference between hard constraints you can’t move and soft constraints that you can hack around."

"Those changes helped him to deal with his secret shame of being color blind."

"Working with these HR people, they’re really nice people, even if they have absolutely no clue how to fit round pigs into square holes."

"Know-it-alls can’t know what they don’t know and can’t have it both ways."

"I’m like the Brooklyn Bridge, that crucial connection between design and research."

"No pain, no gain is never the right attitude to user experience."

"I’m not here to validate your assumptions; I’m here because I care about the people I serve."

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