Dan Willis
Consultant, U.S. Digital Service
Dan Willis is a designer and consultant helping the U.S. Digital Service fix the federal government one project at a time. He led a major DesignOps effort at U.S. Citizenship and Immigration Services and is currently helping FEMA overhaul its approach for creating enterprise software. Willis led design teams at PBS, Marriott and The Washington Post and his consulting clients have included Volkswagen, the Royal Bank of Canada and the American Museum of Natural History. A frequent speaker at international, national and local UX-related conferences, he is the co-author and illustrator of Designing the Conversation: Techniques for Successful Facilitation.
Rosenverse talks by Dan:
" Enterprise is sexy – that phrase helped me get at least one job. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Michelle Wong took her outside consultant experience inside PwC to design tools for incoming contractors. "
Theme 3: Intro
January 8, 2024
" Personas need to push back. Conflict makes for better stories and better products. "
Enterprise Storytelling Sessions
June 3, 2019
" If you hear what I’m saying and you’re uncomfortable, and I say I’ll do it your way, now you’re connected and you’ll back me until you can’t anymore. "
Panel Discussion: Integrating DesignOps
November 7, 2018
" The only time you get to build design ops at the same time as the organization structure is like in startups, but they’re so chaotic you don’t get to enjoy it. "
Filling the Void
November 7, 2018
" Admitting you’re wrong is the most efficient way I know of building trust. "
Enterprise Storytelling Sessions
June 14, 2018
" Fortunately, that was terrible. "
Enterprise Storytelling Sessions
June 8, 2017
" Know-it-alls claim to know what to do and how users behave, but if they knew the answers, why bring in research? "
Enterprise Storytelling Sessions
June 8, 2016
" Developers are stinking gods among men, generous in their selfishness who keep fixing what’s not broken until it is. "
Enterprise Storytelling Sessions
May 13, 2015
