State of DesignOps: Learnings from the 2021 Global Report
Summary
Key Insights
-
•
Design ops professionals are typically seasoned with 10-20 years of experience and often transition from design craft or design management roles.
-
•
Emotional intelligence, especially empathy inward towards designers and stakeholders, is a critical competency for design ops roles.
-
•
More than half of design ops professionals in the survey are women, and the average age group is 35-44 years old.
-
•
Design ops teams are mostly small, often consisting of just one person, yet this one individual can support anywhere from a handful to 200 designers.
-
•
The role becomes relevant primarily when design teams grow to about 30-40 designers, especially in enterprise and post-Series C startups.
-
•
Common focus areas of design ops include communication, system/process management, team growth, culture, partnerships, project management, and governance.
-
•
Tools like Figma, Slack, Miro, Google Docs, and Google Drive dominate as essential for remote collaboration and documentation.
-
•
Remote work is the new norm, with 90% of respondents working exclusively remotely post-pandemic, increasing the need for design ops.
-
•
There are notable geographic gaps in design ops adoption and data from Africa, Canada, and much of Asia remain limited.
-
•
Challenges for solo design ops professionals include prioritizing high-ROI initiatives and balancing project management with organizational strategy.
Notable Quotes
"Design ops people need to be seasoned for the role. There’s experience you can’t learn in college or a bootcamp."
"Empathy in design ops turns inward toward our own people first and extends to other stakeholders."
"One design ops person can work for anything from a handful of designers up to 200 designers, which can be quite challenging."
"Design ops becomes relevant when a company’s design team scales to about 30 or 40 designers."
"Communication and processes are the core focus areas where design ops teams invest most of their efforts."
"Most design ops professionals work fewer than 40 hours per week, with Europeans more likely to keep this balance than their US counterparts."
"The biggest blockers to adopting new tools are often company policy, security concerns, and budget constraints."
"Remote and distributed work models create more demand for design ops as teams need systems to enable collaboration and alignment."
"Emotional intelligence encompasses self-awareness, self-management, social awareness, and relationship management—key for design ops."
"No one is married to a company; people will leave if their needs aren’t met, so retention and team happiness are important success indicators."
Or choose a question:
More Videos
"Going from 100 to 200 people, suddenly product managers started hearing from a dozen people a week with conflicting requests."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"The Library of Congress web presence was a findability nightmare, like the Winchester Mystery House."
Peter MorvilleThe Architecture of Understanding
May 13, 2015
"Don’t just run away from something. Make sure you are running towards something."
Renee ReidBecoming a ResearchH.E.R (Highly Enterprise Ready)
June 3, 2019
"Gestures serve as a window into the embodied mind by replaying prior embodied experiences when we communicate."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"Avoid strictly timed interactions because they stress everyone, especially people using screen readers or with cognitive disabilities."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"Sometimes vocal feedback reveals problems that digital behavior can’t see—like offline factors affecting perception."
Andrew Custage Michael MallettThe Digital Journey: Research on Consumer Frustration and Loyalty
March 29, 2023
"It’s okay to be goofy and have fun—creating space for awkwardness and playfulness helps engagement."
Shelby SwitzerMaking Space for Community Knowledge-sharing in a Distributed World
December 10, 2021
"Right now, there’s a fear of being replaced by AI, and while a lot of that’s overblown, researchers have a legitimate reason to feel uncomfortable."
Llewyn PaineCoexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
March 11, 2025
"Researchers make customers visible inside the organization, but also help the organization learn about itself."
Robin BeersNavigating organizational systems: Rethinking researcher’s role in driving change
March 13, 2025