Rosenverse
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)

Thursday, February 17, 2022 • DesignOps Community
Share the love for this talk
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
Speakers: Dave Malouf , Meredith Black and Farid Sabitov
Link:

Summary

If you’ve been wondering just how DesignOps has evolved to its current state, where it’s going, and how you can influence its future, you won’t want to miss our upcoming two-part series of DesignOps community calls. It’s your chance to learn from expert panelists and participate in a community exercise centered around mapping out the practice of DesignOps. Esteemed emeritus DesignOps curator Dave Malouf and emcee Meredith Black provide a firsthand account of the trends and factors that have influenced the direction of the practice over the past five years. We then begin working on our own mapping of DesignOps as a community, led by curator Farid Sabitov.

Key Insights

  • Design Ops search interest on Google peaked around the annual Design Ops Summit events but dropped during virtual summit years, while community activity grew.

  • There is a significant gap between demand for Design Ops roles and the supply of experienced professionals.

  • Design Ops is currently positioned between the Gartner hype cycle's Trough of Disillusionment and Slope of Enlightenment, reflecting mixed perspectives on field maturity.

  • The definition of Design Ops varies widely across companies, often leading to inconsistent role expectations and challenges in talent retention.

  • Design Ops community learning and sharing are outperforming what is available via traditional search and formal education.

  • Inclusive design and diversity, equity, and inclusion (DEI) have become central topics in Design Ops discussions, particularly since 2020.

  • Knowledge management remains an underdeveloped area within Design Ops with significant growth potential.

  • The pandemic accelerated remote and asynchronous collaboration trends impacting Design Ops practices and priorities.

  • A strong future focus is needed on integrating Design Ops with Product Ops and clarifying their relationship.

  • Identity fluidity and evolving diversity dimensions require rethinking Design Ops to be more adaptable and inclusive in its operations.

Notable Quotes

"We haven't done a good job of coalescing all those different types of experiences together to create a practice around what Design Ops really is."

"There aren't learned enough experts; we are still in that nebula trying to figure out how to become a star."

"Not every Design Ops person is the same, and Design Ops is going to look very different at every company."

"We're learning from each other in the community, which is much healthier than going to Google because anything can be on Google."

"The dynamic between employer and employee is changing a lot, and from a Design Ops perspective, that's something to keep our eye on."

"Design Ops is going to have to deal with Product Ops, and figuring out that relationship will be a big deal."

"The swing towards the generalist product designer has left behind user-centered design in a big way."

"We need to start thinking about fluidity in identity because there is no 'this' anymore; people are multiracial, fluid in sexual identity, neurodiversity, and more."

"Design always has to take the step forward in some way, whereas product people just go about their day and do their thing."

"Educating design leaders on setting expectations for Design Ops roles is critical to avoid 'teams of one' who are expected to do everything."

Ask the Rosenbot
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 1: The new product journey
2025 • Rosenfeld Community
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • DesignOps Summit 2021
Gold
Chris Geison
What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question
2021 • Advancing Research Community
Ovetta Sampson
Research in the Automated Future
2022 • Advancing Research 2022
Gold
Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold
Farid Sabitov
Automatization for Large Enterprise Teams
2024 • DesignOps Summit 2020
Gold
Kevin M. Hoffman
Theme 2: Enterprise Team Journey
2019 • Enterprise Experience 2019
Gold
Yasmine Khan
Checking Bias and Listening to Financially Vulnerable Americans
2020 • Advancing Research 2020
Gold
Amy Jiménez Márquez
The Atypical UX Manager Path
2020 • Enterprise Community
Dantley Davis
Leadership & Diversity—A Fireside Chat with Dantley Davis
2020 • Enterprise Community
Indra Klavins
A Design Ops Girl in a Dev Ops World
2019 • DesignOps Summit 2019
Gold
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Bria Alexander
Day 3 Welcome
2024 • DesignOps Summit 2024
Gold
William Newton
How to Lead With Data, and Without Data
2023 • Enterprise UX 2023
Gold
Erin May
Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org
2022 • Advancing Research 2022
Gold
Tricia Wang
From Users to Shapers of AI: The Future of Research
2024 • Advancing Research 2024
Gold

More Videos

Jerome “Axle” Brown

"Sometimes the loudest voices dominate, but asynchronous collaboration helps give quieter voices a chance to speak."

Jerome “Axle” Brown

How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon

March 11, 2021

Phil Gilbert

"We had an engineering culture that confused uniformity with design, and consistency with design."

Phil Gilbert

A Consistent Culture of Design

May 14, 2015

Kate Towsey

"Participants themselves need to be real humans at the end of the day to get unique insights."

Kate Towsey Basel Fakhoury Oren Friedman Graham Gardner

Participant Recruitment and Management Tools

March 12, 2026

Sohit Karol

"These playlists have some element of machines recommending music in addition to editors behind the scenes."

Sohit Karol

Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning

March 31, 2020

Christopher Taylor Edwards

"Pairing is two people with different roles doing an activity together simultaneously, like a driver and a navigator."

Christopher Taylor Edwards Valerie Roske

Design as a Team Practice, A Practical Guide to Cross-functional Collaboration

September 30, 2021

Sheryl Cababa

"Designers need to be facilitators of other people's expertise and knowledge, not just creators of designed things."

Sheryl Cababa

Expanding Your Design Lens with Systems Thinking

February 23, 2023

Francesca Barrientos, PhD

"Researchers feel like second-class citizens when they’re not invited into early conversations."

Francesca Barrientos, PhD

You Need Your Own Definition of Design Maturity

June 8, 2022

Allison Sanders

"It’s important to create space outside work for people to connect to meaningful activities and communities."

Allison Sanders

Operating with Purpose

January 8, 2024

Saara Kamppari-Miller

"Instructing people to forget about the labels is asking them to ignore the pain."

Saara Kamppari-Miller

"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do

October 24, 2019