Key Insights

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  Balancing generative and evaluative research is key to sustainable impact across multiple product teams.

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  Prioritizing stakeholders by their influence and interest helps manage time and avoid focusing on the loudest voices.

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  Stakeholder interviews conducted regularly (about thrice yearly) provide clarity on research needs and timelines.

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  Empowering product managers and designers with unmoderated tools and templates scales research without overloading researchers.

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  Outsourcing research or enabling partners is effective when the problem space is less complex or domain-specific expertise is not required.

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  Maintaining a research findings and recommendations tracker keeps insights visible, prioritized, and prevents duplication.

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  Achieving a shared understanding of what research is and where it adds value requires consistent education through workshops, office hours, and kickoffs.

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  Cross-team literature reviews and tagging prior research accelerate new projects and avoid redundant studies.

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  Close collaboration with customer-facing teams such as Customer Success is crucial for recruitment and trust building.

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  It can take up to two years to fully implement a scalable research framework, but traction can start in six months with focused stakeholder engagement.

Notable Quotes