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Summary
John Maeda is famous for many things, including the annual Design in Tech Report. In this session, he and community co-curator Alison Rand dive into section 2 of the report and discuss Design Org maturity and how that relates to culture, talent, leaders, systems, and operations.
Key Insights
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Design ops is essential for scaling design teams, especially in mature or late-stage tech companies preparing for scale.
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Design faces unique scaling challenges because tooling and workflows haven’t evolved as fast as development environments.
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Design culture depends heavily on leadership fostering growth and valuing career development, not just output.
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Economic pressure to prove design's value conflicts with traditional art school mindsets that avoid focusing on profit.
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The word 'design' is often misunderstood internally and externally, leading to division; reframing around CX helps unify teams.
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AI automation risks perpetuating biases unless inclusion is prioritized early in design and development.
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Change management for design ops is inherently challenging and often met with resistance because humans instinctively resist change.
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Successful change requires persistence, willingness to compromise, and self-renewal practices like Gardner’s framework.
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Respect and partnership across disciplines enhance collaboration; simple acts like sharing or eating together build trust.
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Ops roles are fundamentally supportive and often thankless, but critical as agents of change enabling teams to function better.
Notable Quotes
"There is no magical tool that lets you scale designers the way you scale developers."
"Designers still love Adobe Photoshop even though the tooling hasn’t moved as quickly as other fields."
"Design can have an impact on the bottom line, but that puts pressure on design to justify its value economically."
"Design is often subordinate to marketing and product management because those functions came first historically."
"Leading with the customer inside and out, rather than any one discipline, is key for true teamwork."
"If you feel like a doormat trying to earn your place in design, sometimes the best advice is to change jobs."
"The pain you feel in driving change is the pain of growth—you have to sign up for it and keep going."
"You have to give respect to get respect—it's the foundation for connecting people across teams."
"Understanding computation is critical to understanding modern tech, more so than design alone."
"Design ops professionals need to embrace their role as agents of change, supporting others but often facing resistance."
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