Summary
The final session in this series, introduced by the speaker, shifts the focus to designing with data, building on earlier themes of systems thinking, IA, knowledge management, and AI/ML. Helen opens by connecting AI insights to collaborative work with data scientists, emphasizing augmenting humanity through rich data. Jenny and Will provide practical guidance on leveraging data visualization and product analytics in design through real-world case studies. To conclude, Jess and Todd address organizational metrics, the challenges of influence, and ethical considerations in using data at scale. The talk acknowledges the complexity and imperfections of working with data, aiming to equip designers with tools and mindsets to navigate this landscape with confidence and responsibility. Interaction continues via Slack discussions, ensuring active engagement with these substantial topics.
Key Insights
-
•
Designing with data requires balancing quantitative and qualitative inputs to improve user-centered decisions.
-
•
Collaborating closely with data scientists helps unlock complex insights from big, rich datasets.
-
•
Data visualization and product analytics are powerful tools that designers should use practically and systematically.
-
•
Real-world case studies reveal actionable lessons in integrating data into design workflows.
-
•
Organizational metrics management involves navigating influence dynamics and ethical challenges.
-
•
Imperfect and incomplete data presents common but manageable challenges in design decisions.
-
•
Engaging multiple types of data (quantitative, qualitative, generative, evaluative) enriches design outcomes.
-
•
Integrating AI and machine learning insights into data-driven design amplifies understanding and opportunities.
-
•
It is critical to maintain confidence and quality in design despite pressures and data complexity.
-
•
Open dialogues within design teams facilitate sharing perspectives and approaches to data challenges.
Notable Quotes
"Can you believe it? This is our fourth and final theme in this journey."
"Designing with data is about making sense of big data to instill confidence in our product decisions."
"I'm not talking about collaborating with a quirky Android from Star Trek, but real-world complex data."
"There's quantitative, qualitative, generative, evaluative data, and all sorts of methods like A/B testing."
"Dealing with imperfect and incomplete data amid pressure to deliver high-quality designs is not easy."
"Helen will bridge from AI and machine learning to how we engage with data scientists to augment humanity."
"Jenny and Will provide practical case studies on wielding data visualization and product analytics."
"Jess and Todd explore mastering organizational metrics while handling influence and ethics."
"This massive topic can be overwhelming, but there are perspectives and approaches that help."
"Keep up those discussions in Slack; there’s really good stuff happening there today."
Dig deeper—ask the Rosenbot:
More Videos
"One of the coolest things is that product managers without formal research backgrounds can quickly talk to hosts across six countries without recruiting hassle."
Wyatt HaymanGlobal Research Panels (Videoconference)
August 8, 2020
"We investigate whether we can skin native components to respect platform conventions while identifying commonalities and differences."
PJ Buddhari Nate BaldwinMeet Spectrum, Adobe’s Design System
June 9, 2021
"When we stick to just verbal descriptions, a lot of nuance about future experiences gets lost."
Sarah GallimoreInspire Progress with Artifacts from the Future
November 18, 2022
"If you’re doing a lot of work that’s not in your job description, you might actually be doing leadership."
Peter MerholzThe Trials and Tribulations of Directors of UX (Videoconference)
July 13, 2023
"We need to be radically honest about who was in the research rather than blindly trusting generalized findings."
Dr. Jamika D. Burge Mansi GuptaAdvancing the Inclusion of Womxn in Research Practices (Videoconference)
September 15, 2022
"The person in the company most concerned about ethical stuff can often be the lawyer."
Amy MarquezINVEST: Discussion
June 15, 2018
"If you remove death in a game like Dark Souls, the game breaks — death is part of the challenge and fun."
Dane DeSutter Natalie Gedeon Deborah Hendersen Cheryl PlatzBeyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries (Videoconference)
May 17, 2024
"Burnout really exists because we made rest a reward rather than a right."
Zariah CameronReDesigning Wellbeing for Equitable Care in the Workplace
September 23, 2024
"Having ADHD is like having a race car engine for a brain but with the brakes of a bicycle."
Jessica NorrisADHD: A DesignOps Superpower
September 9, 2022
