Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme One Intro
Gold
Thursday, September 8, 2022 • DesignOps Summit 2022
Share the love for this talk
Theme One Intro
Speakers: Jon Fukuda
Link:

Summary

The speaker begins by recounting a 2009 TEDx talk by Joel Salatin, a farmer who highlighted how enhancing the natural environment for chickens resulted in superior eggs. This story serves as a metaphor for Design Operations, illustrating the contrast between disrespecting or honoring the ecosystem — in this case, the design ecosystem. The speaker, addressing the 2022 Design Ops Summit audience, urges design ops professionals to bring a sense of nobility and sacredness to their work. They argue that by doing so, design teams can thrive because Design Ops creates the natural conditions needed for designers, researchers, and cross-functional collaborators to perform effectively. Beyond managing processes and tools, Design Ops encompasses building a design-rich culture, fostering collaboration, managing resources, and driving team dynamics and career development. The talk sets the stage for the summit’s theme on growing successful Design Ops practices through shared journeys and insights from various speakers.

Key Insights

  • Using a farming metaphor, Joel Salatin’s approach highlights how nurturing the natural conditions leads to higher quality outcomes in design teams.

  • Design Ops is much more than process optimization; it’s about creating environments where designers and researchers can flourish.

  • Bringing care, thoughtfulness, and a sense of nobility to design work can elevate the performance and culture of design organizations.

  • Successful Design Ops requires balancing day-to-day tactical work with long-term strategic consistency and quality.

  • Effective Design Ops manages a broad range of skills including team dynamics, cross-functional collaboration, learning and development, and career architecture.

  • The complexity of Design Ops often means professionals must juggle multiple priorities simultaneously, acting as versatile enablers.

  • Growing Design Ops teams involves learning from the journeys of experienced practitioners who have navigated these complexities.

  • Design Ops leadership can make design processes more efficient and create high-performing cultures through thoughtful resource and delivery management.

  • Sacredness and nobility in the vocation of Design Ops invites the wider organization and world to rise and support design efforts.

  • The summit’s thematic workshops intend to cover the depth and breadth of Design Ops, helping practitioners expand their capabilities.

Notable Quotes

"If we strive for nobility and sacredness in our given vocations, the world will rise to meet us."

"Design Ops is far more than measuring and optimizing processes and tools."

"We’re helping to create those natural conditions in which design and designers thrive."

"It’s about making researchers, designers, and cross-functional collaborators more efficient and more highly performant."

"Design Ops involves a broad spectrum of skills from team dynamics to career architectures."

"You’re either running around playing whack-a-mole in your own organization or growing a team of Design Ops managers who can fire on all cylinders."

"Care, attention, and thoughtfulness we bring to strategic engagements and daily tactics define our impact."

"The journey of growing successful Design Ops practices is one we learn from by sharing our experiences."

"Creating a high-performing culture of design goes beyond tools—it’s about people and processes aligning."

"There’s a way of doing things that fully respect the ecosystem we’re all a part of."

Ask the Rosenbot
Shelby Switzer
Making Space for Community Knowledge-sharing in a Distributed World
2021 • Civic Design 2021
Gold
Kurdin Bazaz
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold
Jeff Gothelf
The Intersection of Lean and Design (Videoconference)
2019 • Enterprise Community
Bill Scott
Lean Engineering: Engineering for Learning and Experimentation in the Enterprise
2015 • Enterprise UX 2015
Gold
Sarah Flamion
Complex Problem? Add Clarity by Combining Research and Systems Thinking
2020 • Advancing Research 2020
Gold
Cennydd Bowles
Responsible Design in Reality
2021 • Design at Scale 2021
Gold
Product and Design at Bloomberg: A 15-year Evolution
2022 • Design in Product 2022
Gold
Jodi Forlizzi
Design and AI innovation
2024 • Designing with AI 2024
Gold
Alicia Mooty
Design Staffing Models
2021 • DesignOps Summit 2021
Gold
Ryan Rumsey
Business Influence Without Losing Your Soul (Videoconference)
2021 • Enterprise Community
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Savannah Carlin
[Case Study] Don't botch the bot: Designing interactions for AI
2024 • Designing with AI 2024
Gold
Jaskiran Kang
Why Community is Key to Professionalizing Design (Videoconference)
2022 • Civic Design Community
Bria Alexander
Theme 1 Intro
2024 • DesignOps 2024
Gold
Craig Villamor
Design Systems for Ethical Design (Videoconference)
2023 • Enterprise Community
Bria Alexander
Day 2 Welcome
2024 • DesignOps 2024
Gold

More Videos

Jack Moffett

"SAFe risks becoming codified bureaucracy that sidelines the customer, but it holds potential if adapted to foster real business agility."

Jack Moffett

SAFe or Sorry? (Videoconference)

May 29, 2019

Tricia Wang

"Post-mortems focused on missed opportunities help make processes more systematic and ensure next time we do better."

Tricia Wang

SCALE: Discussion

June 15, 2018

Fredrik Matheson

"Enterprise experience is often about broken technology and users having to keep their cool under pressure."

Fredrik Matheson

First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.

June 8, 2016

Laine Riley Prokay

"We updated gender-coded words to make the competencies gender-neutral using a tool called the Gender Decoder."

Laine Riley Prokay

How DesignOps can Drive Inclusive Career Ladders for All

September 30, 2021

Shipra Kayan

"Ownership of VOC is a hot potato—we decided on a coalition with a facilitator to avoid competition."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Kristen Guth, Ph.D.

"If something is seen as a fact but lacks solid evidence, it’s our responsibility as researchers to highlight that gap."

Kristen Guth, Ph.D.

Out of the FOG: A Non-traditional Research Approach to Alignment

March 28, 2023

Joi Freeman

"We had all the right information but lacked the right people in the room to interpret it culturally."

Joi Freeman

A New Vantage Point: Building a Pipeline for Multifaceted Research(ers)

March 30, 2020

Victor Udoewa

"You can't rely solely on numbers; you need to understand the story behind user actions."

Victor Udoewa

Theme One Intro

March 27, 2023

Peter Merholz

"Designers embedded as the only designer on a team often feel lonely and disconnected from their peers."

Peter Merholz

Customer-Centered Design Organizations

June 8, 2017