Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Culture, DIBS & Recruiting
Gold
Thursday, June 10, 2021 • Design at Scale 2021
Share the love for this talk
Culture, DIBS & Recruiting
Speakers: Kurdin Bazaz , Liz Rytting and Alex Karr
Link:

Summary

The Experience Org at ServiceNow is a growing and world-class organization, comprised of a diverse team of passionate and creative designers, researchers, writers, and program managers. We all share a superpower in empathizing and understanding our users’ and customers’ needs to create product experiences that people love! We embrace diversity, inclusion, and belonging (DIBs) as a business imperative, a cultural value, and a shared commitment across ServiceNow. Learn about our amazing culture, the values we believe in, our dedication to DIBs, and the open opportunities we have to join our team!

Key Insights

  • ServiceNow combines the agility and creativity of a startup with the resources of a large enterprise, allowing cross-team collaboration and innovation.

  • The company quickly adapted to remote work, offering flexible schedules, home office allowances, and wellness perks like half-day Fridays to address employee burnout.

  • ServiceNow places diversity, inclusion, and belonging at the core of its culture, extending beyond diversity to ensure everyone feels safe and empowered to be their authentic selves.

  • The ‘belonging’ aspect ensures employees can bring their whole selves to work, not just fit in, fostering psychological safety and innovation.

  • ServiceNow's CEO introduced a five-point DIBs plan focused on workforce training, lobbying for underserved communities, and recruiting/career advancement to drive measurable change.

  • The experience organization includes designers, researchers, writers, and program managers collaborating to create user- and employee-focused experiences.

  • The interview process involves three key steps: recruiter screen, hiring manager screen, and an in-depth final panel interview, all currently virtual.

  • ServiceNow has ambitious hiring goals for underrepresented groups, having achieved 37% diverse candidates in early career roles, exceeding their 25% target.

  • The company invests in long-term community partnerships, such as mentorship programs for students and apprenticeships to grow diverse UX talent pipelines.

  • Despite rapid growth and becoming one of the fastest-growing companies, ServiceNow has maintained a friendly culture that embraces individuality and employee wellness.

Notable Quotes

"I love that it is a larger enterprise company but still with some startup pros, where things aren’t too structured and you can be creative and connect across teams."

"The company really listens to our feedback, like when they created half-day Fridays to help with burnout."

"Even though we’re large, ServiceNow was quick to support flexible work and gave perks for home office setups and health and wellness."

"My favorite thing so far is the people – everyone is willing to jump in and help me learn."

"You don’t feel like it’s a huge corporate burden nor a crazy fast startup; people are authentic and committed to making good products."

"If you can clearly articulate your career goals, there’s space here for you to grow and develop."

"Our culture has stayed strong through the pivot to virtual and back to the office, hosting regular social events and workshops."

"Belonging means more than fitting in – it means feeling safe to express your true self without hesitation."

"We’re setting ambitious hiring goals and already landed 37% diverse hires for early career roles, exceeding our 25% target."

"Our diversity plan includes workforce training, lobbying for good, and recruiting and career advancement as key focus areas."

Ask the Rosenbot
Ed Mullen
Designing the Unseen: Enabling Institutions to Build Public Trust
2022 • Civic Design 2022
Gold
Johanna Kollmann
Insights-Driven Product Strategy: Get your Research to Count
2022 • Design in Product 2022
Gold
Dave Gray
Liminal Thinking: Sense-making for systems in large organizations
2015 • Enterprise UX 2015
Gold
Giff Constable
Financial fluency for product leaders: AMA with Giff Constable (Videoconference)
2024 • Rosenfeld Community
Bria Alexander
Reflect and Chart Forward
2021 • Civic Design 2021
Gold
Saara Kamppari-Miller
DesignOps for Inclusive Design and Accessibility (Videoconference)
2022 • DesignOps Community
Sheri Byrne-Haber
Accessibility at Scale
2021 • Design at Scale 2021
Gold
Sarah Williams
A Framework for CX Transformation
2021 • Design at Scale 2021
Gold
Shaping design, designers and teams
2018 • DesignOps Summit 2018
Gold
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
Greg Nudelman
Designing Conversational Interfaces (Videoconference)
2019 • Enterprise Community
Alexandra Schmidt
Enterprise UX Playbook (Videoconference)
2022 • Enterprise Community
Kristin Skinner
Opening Keynote: Org Design for Design Orgs
2017 • DesignOps Summit 2017
Gold
Stefanie Owens
Optimizing for Outcomes: Transformation Design in Systems at Scale
2024 • Advancing Service Design 2024
Gold
Chris Hodowanec
Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner
2022 • Civic Design 2022
Gold
Anna Avrekh
Diversity In and For Design: Building Conscious Diversity in Design and Research
2021 • Design at Scale 2021
Gold

More Videos

Jennifer Kanyamibwa

"I titled my speech a blueprint because it’s a series of lessons I’ve learned throughout my career."

Jennifer Kanyamibwa

Creating the Blueprint: Growing and Building Design Teams

November 8, 2018

Brigette Metzler

"Maintaining a repo often requires 100% manual participation from researchers and that can be hard to enforce and monitor."

Brigette Metzler Dana Chrisfield

Research Repositories: A global project by the ResearchOps Community (Videoconference)

August 27, 2020

Carl Turner

"In many organizations, people believe the team from their functional area is their real team, not the cross-functional project team."

Carl Turner

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

March 28, 2023

John Mortimer

"We come in like water—hanging out, listening, figuring out where the blood flow is in the environment."

John Mortimer Milan Guenther Lucy Ellis Patrick Quattlebaum

Panel Discussion

December 3, 2024

Dante Guintu

"Recruiters are often optimized for technical hiring and design is only one percent of the company’s population."

Dante Guintu

How to Crush the Talent Crunch

September 8, 2022

Richard Buchanan

"Design is a service profession, a humble profession, less significant than the lives of the people we serve."

Richard Buchanan

Creativity and Principles in the Flourishing Enterprise

June 15, 2018

Dan Willis

"Normally the theme leader would be talking about sleep deprivation because we’re overstimulated and excited by the talks."

Dan Willis

Theme 3: Intro

January 8, 2024

Dan Ward

"We study failure without blame; this is the path to progress."

Dan Ward

Failure Friday #1 with Dan Ward

February 7, 2025

Chris Geison

"The talks today start more societal and foundational and end with advancing our day-to-day research practice."

Chris Geison

Theme Two Intro

March 28, 2023