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Enterprise Storytelling Sessions
Gold
Wednesday, May 13, 2015 • Enterprise UX 2015
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Enterprise Storytelling Sessions
Speakers: Dan Willis
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Summary

With curation and support from Dan Willis, eight presenters told their enterprise UX stories: Kim Bieler, Jane Bungum, David Cain, Audrey Crane, Lada Gorlenko, Jordan Koschei, Liu Liu, and Eva Miller.

Key Insights

  • Enterprise users often resist new tools that seem to add work without clear personal benefit, as Dave found with application inventory tracking.

  • Successful design integration with engineering teams requires building trust and listening rather than relying solely on standard presentations, as Audrey experienced.

  • Clients may push for vague aesthetic changes like 'jazzier and sexier'—decoding such feedback is critical to delivering actionable designs, as Jordan learned.

  • Meditation and mindfulness practices can help designers manage the mental complexity and imposter syndrome common in large-scale projects, shared by Lou.

  • Enterprise design skills are often undervalued in agency hiring, though they involve solving deeply technical and organizational challenges, emphasized by Lada.

  • Early architectural decisions, like using MongoDB for a data-heavy UI, can become technical debts if not revisited as product needs evolve, as Kim revealed.

  • Diffuse responsibility and lack of communication within teams can prevent necessary technical changes until someone steps up to coordinate, demonstrated in Kim’s story.

  • Physical tools, simple documentation, and reducing reliance on user interfaces can greatly improve usability in noisy, constrained enterprise environments, shared by a design team.

  • In enterprises, appearing busy often trumps doing thoughtful work, contributing to resistance against workflow changes, as Dave illustrated.

  • Designers must balance educating clients on design thinking while respecting enterprise processes, turning disappointments into learning opportunities, advised by Jordan.

Notable Quotes

"People in the company knew I’m a problem solver and I’m good with ease of use."

"Everybody loves Excel, and we can’t run reports against Excel."

"It’s more important to appear to be doing something than to appear to be thinking about something."

"Programmers will keep fixing what’s not broken until it is broken."

"I should have been a human first and a designer second."

"It’s okay. I just wish it were a little bit jazzier and sexier."

"Anytime you have to justify something by saying just this one time, you know you’re going down a bad road."

"The harder I think the further I am from the answer."

"Are we bold enough to ditch the user interface in favor of a better experience, a transparent one?"

"Enterprise problems are often engineering problems as much as design problems."

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