Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Enterprise Storytelling Sessions
Gold
Wednesday, May 13, 2015 • Enterprise UX 2015
Share the love for this talk
Enterprise Storytelling Sessions
Speakers: Dan Willis
Link:

Summary

With curation and support from Dan Willis, eight presenters told their enterprise UX stories: Kim Bieler, Jane Bungum, David Cain, Audrey Crane, Lada Gorlenko, Jordan Koschei, Liu Liu, and Eva Miller.

Key Insights

  • Enterprise users often resist new tools that seem to add work without clear personal benefit, as Dave found with application inventory tracking.

  • Successful design integration with engineering teams requires building trust and listening rather than relying solely on standard presentations, as Audrey experienced.

  • Clients may push for vague aesthetic changes like 'jazzier and sexier'—decoding such feedback is critical to delivering actionable designs, as Jordan learned.

  • Meditation and mindfulness practices can help designers manage the mental complexity and imposter syndrome common in large-scale projects, shared by Lou.

  • Enterprise design skills are often undervalued in agency hiring, though they involve solving deeply technical and organizational challenges, emphasized by Lada.

  • Early architectural decisions, like using MongoDB for a data-heavy UI, can become technical debts if not revisited as product needs evolve, as Kim revealed.

  • Diffuse responsibility and lack of communication within teams can prevent necessary technical changes until someone steps up to coordinate, demonstrated in Kim’s story.

  • Physical tools, simple documentation, and reducing reliance on user interfaces can greatly improve usability in noisy, constrained enterprise environments, shared by a design team.

  • In enterprises, appearing busy often trumps doing thoughtful work, contributing to resistance against workflow changes, as Dave illustrated.

  • Designers must balance educating clients on design thinking while respecting enterprise processes, turning disappointments into learning opportunities, advised by Jordan.

Notable Quotes

"People in the company knew I’m a problem solver and I’m good with ease of use."

"Everybody loves Excel, and we can’t run reports against Excel."

"It’s more important to appear to be doing something than to appear to be thinking about something."

"Programmers will keep fixing what’s not broken until it is broken."

"I should have been a human first and a designer second."

"It’s okay. I just wish it were a little bit jazzier and sexier."

"Anytime you have to justify something by saying just this one time, you know you’re going down a bad road."

"The harder I think the further I am from the answer."

"Are we bold enough to ditch the user interface in favor of a better experience, a transparent one?"

"Enterprise problems are often engineering problems as much as design problems."

Ask the Rosenbot
JD Buckley
Communicating the ROI of UX within a large enterprise and out on the streets
2018 • Enterprise Experience 2018
Gold
Jacqui Frey
Panel Discussion: Integrating DesignOps
2018 • DesignOps Summit 2018
Gold
Emilia Åström
Unlock Your Team’s Intelligence with Collaboration Design
2022 • Design at Scale 2022
Gold
Sylvie Abookire
A Civic Designer's Guide to Mindful Conflict Navigation
2022 • Civic Design 2022
Gold
Rachael Dietkus, LCSW
AI: Passionate defenses and reasoned critique [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Jamie Beck Alexander
How can you find your role in climate? (Videoconference)
2024 • Climate UX Interest Group (Rosenfeld Community)
Sofia Quintero
The Product Philosophy Behind EnjoyHQ
2021 • Advancing Research 2021
Gold
Leah Buley
Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
2024 • Rosenfeld Community
Samuel Proulx
Invisible barriers: Why accessible service design can’t be an afterthought
2024 • Advancing Service Design 2024
Gold
Jim Kalbach
Jobs To Be Done (Videoconference)
2021 • Enterprise Community
Jose Coronado
From Zero to Hero
2022 • DesignOps Summit 2022
Gold
Paul Pangaro, PhD
Systems Disciplines: Table Stakes for 21st Century Organizations
2023 • Enterprise UX 2023
Gold
Kat Vellos
Opener: The Other L Word
2024 • DesignOps Summit 2020
Gold
Civic Design in 2022 (Videoconference)
2022 • Civic Design Community
Roy Opata Olende
How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users (Videoconference)
2020 • Advancing Research Community
Dan Mall
“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales
2023 • DesignOps Summit 2023
Gold

More Videos

Jennifer Kanyamibwa

"We started doing something interesting: every Monday, instead of having a stand-up, we would journal and share."

Jennifer Kanyamibwa

Creating the Blueprint: Growing and Building Design Teams

November 8, 2018

Brigette Metzler

"Most organizations are using a stack of tools like Google Drive, SharePoint, or Airtable, not mature repositories."

Brigette Metzler Dana Chrisfield

Research Repositories: A global project by the ResearchOps Community (Videoconference)

August 27, 2020

Carl Turner

"I like to engage my stakeholders as co-creators and co-discoverers because that makes persuasion so much easier."

Carl Turner

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

March 28, 2023

John Mortimer

"If you want to bring dots closer together, you have to constantly notice how things change in the moment."

John Mortimer Milan Guenther Lucy Ellis Patrick Quattlebaum

Panel Discussion

December 3, 2024

Dante Guintu

"We don’t have all the answers; we’re in the thick of it all and actively learning just like you."

Dante Guintu

How to Crush the Talent Crunch

September 8, 2022

Richard Buchanan

"The new marketing is about preparing users or customers for the new kinds of products that will emerge as time moves forward."

Richard Buchanan

Creativity and Principles in the Flourishing Enterprise

June 15, 2018

Dan Willis

"Many of us have worked as outsiders, insiders, and then outsiders again throughout our careers."

Dan Willis

Theme 3: Intro

January 8, 2024

Dan Ward

"The worst thing that could happen is we get cake — this encourages boldness."

Dan Ward

Failure Friday #1 with Dan Ward

February 7, 2025

Chris Geison

"Participatory research always seems like something you’re either doing or not doing—but more often than not, not doing."

Chris Geison

Theme Two Intro

March 28, 2023