Rosenverse
Adopting a "Design By" Method

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Adopting a "Design By" Method

Gold
Thursday, December 9, 2021 • Civic Design 2021
Share the love for this talk
Adopting a "Design By" Method
Speakers: Jennifer Strickland
Link:

Summary

The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded. Who has power? What about the key performance metrics our government agencies monitor? Why are existing approaches problematic? Where are the roots of these issues, and when did things change? How do we get started with more humanity-centered approaches? Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.

Key Insights

  • Designers have significant power to include or exclude voices through their priorities and advocacy.

  • Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.

  • Shifting from designing for to designing with or by communities leads to more equitable outcomes.

  • Equality means equal access, but equity focuses on equal outcomes tailored to real needs.

  • Self-awareness of privilege and identity is crucial for effective inclusive design.

  • Participatory design methods empower marginalized voices and improve collaboration.

  • Provocative prototypes can provoke meaningful conversations and surface unconsidered values.

  • Hiring for lived experience enriches design processes beyond academic or work credentials.

  • Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.

  • Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.

Notable Quotes

"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."

"The establishment mindset is colonialism manifest in the design world."

"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."

"We need to move to designing with, rather than designing for."

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."

"Work on yourself. Understand your identity and privilege before trying to serve others."

"The absence of empathy and understanding is causing much of the pain in design."

"Hiring for lived experience, not just academic credentials, changes the game."

"Provocative prototypes provoke conversation and surface unspoken values."

"When the powerless get to speak freely, those in power hear what they desperately need to."

Ask the Rosenbot
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
Bria Alexander
OKRs—Helpful or Harmful?
2022 • DesignOps Community
Mila Kuznetsova
How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
2022 • Advancing Research 2022
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Advancing Research 2022
Gold
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community
Joseph Williams
Unlocking impact and influence through inclusive hiring in research
2021 • Advancing Research Community
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold
Clara Kliman-Silver
UX Futures: The Role of Artificial Intelligence in Design
2023 • Enterprise UX 2023
Gold
Kristen Honey
"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design
2021 • Civic Design Community
Louis Rosenfeld
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
2024 • Rosenfeld Community
Leah Buley
Closing Plenary: The Crisis of Digital
2020 • Advancing Research 2020
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • Enterprise UX 2023
Gold
Peter Morville
The Architecture of Understanding
2015 • Enterprise UX 2015
Gold
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold

More Videos

Lavy Kumar

"Instead of measuring productivity by hours or busyness, focus on quality of work."

Lavy Kumar Kat Temple Shan Sebastian Tara Jensen Jenn Chou

Future of Work

June 9, 2021

Andreas Huebner

"It’s really been helpful that research supports design not just in discovery but also in validating that what we build meets customer expectations."

Andreas Huebner Amy Takata Craig Brookes

What Is It Like To Be Part of The UX Team at Compass?

March 11, 2021

Ricardo Martins

"Conjoint analysis was used by Apple and Samsung to determine the financial value of specific product features."

Ricardo Martins

Unlocking the power of advanced quantitative methods

March 12, 2025

Monty Hammontree

"Learning invalidates being right as the currency of research and product decisions."

Monty Hammontree

The Future of UX Research

December 3, 2020

Benjamin Real

"The C-suite often sees big change as resistance to change rather than needs for careful transition and impact understanding."

Benjamin Real

Showing the Value of DesignOps by Not Having a DesignOps Team

October 21, 2020

Kate Towsey

"It is impossible for one research ops person to do all the things expected in job descriptions."

Kate Towsey

Ask Me Anything (AMA) with Kate Towsey

April 2, 2025

Steve Portigal

"Breaking enterprise into small segments lets you apply research methods effectively at scale."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Sam Proulx

"There isn’t necessarily a conflict between security and accessibility; it’s a matter of thoughtful design."

Sam Proulx

Online Shopping: Designing an Accessible Experience

March 28, 2023

Sam Proulx

"For screen reader users, you often need to build entirely new prototypes using systems like Microsoft Word or Google Docs to convey semantic information."

Sam Proulx

Prototype Reviews, People With Disabilities, and You

October 1, 2021