Adopting a "Design By" Method
Summary
- Who has power?
- What about the key performance metrics our government agencies monitor?
- Why are existing approaches problematic?
- Where are the roots of these issues, and when did things change?
- How do we get started with more humanity-centered approaches?
Key Insights
-
•
Designers have significant power to include or exclude voices through their priorities and advocacy.
-
•
Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.
-
•
Shifting from designing for to designing with or by communities leads to more equitable outcomes.
-
•
Equality means equal access, but equity focuses on equal outcomes tailored to real needs.
-
•
Self-awareness of privilege and identity is crucial for effective inclusive design.
-
•
Participatory design methods empower marginalized voices and improve collaboration.
-
•
Provocative prototypes can provoke meaningful conversations and surface unconsidered values.
-
•
Hiring for lived experience enriches design processes beyond academic or work credentials.
-
•
Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.
-
•
Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.
Notable Quotes
"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."
"The establishment mindset is colonialism manifest in the design world."
"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."
"We need to move to designing with, rather than designing for."
"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."
"Work on yourself. Understand your identity and privilege before trying to serve others."
"The absence of empathy and understanding is causing much of the pain in design."
"Hiring for lived experience, not just academic credentials, changes the game."
"Provocative prototypes provoke conversation and surface unspoken values."
"When the powerless get to speak freely, those in power hear what they desperately need to."
Or choose a question:
More Videos
"Defining teams by shared value — what’s desirable, compliant, feasible, and viable — broke down silos effectively."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"The more senior you become, the more focus shifts from methodology to interpersonal qualities like empathy and bravery."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"We had to show rather than say why design operations roles existed."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"Change management is not just announcements—it starts with user research and goes through to release and beyond."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"User researchers still feel like they’re in a precarious position and want to be part of the pack but they’re just not there yet."
Jemma AhmedBringing together market and user research
October 17, 2019
"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"Getting accessibility integrated into all company processes is essential because accessibility is a culture change."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"Some managers felt undermined because they were part of the delivery team rather than just overseeing it."
Catherine BlizzardUsing Integrated Insight to Drive Growth
March 10, 2022
"Flat Carol was a nearly life-size cardboard cutout of Carol."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020