Adopting a "Design By" Method
Summary
The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded. Who has power? What about the key performance metrics our government agencies monitor? Why are existing approaches problematic? Where are the roots of these issues, and when did things change? How do we get started with more humanity-centered approaches? Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.
Key Insights
-
•
Designers have significant power to include or exclude voices through their priorities and advocacy.
-
•
Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.
-
•
Shifting from designing for to designing with or by communities leads to more equitable outcomes.
-
•
Equality means equal access, but equity focuses on equal outcomes tailored to real needs.
-
•
Self-awareness of privilege and identity is crucial for effective inclusive design.
-
•
Participatory design methods empower marginalized voices and improve collaboration.
-
•
Provocative prototypes can provoke meaningful conversations and surface unconsidered values.
-
•
Hiring for lived experience enriches design processes beyond academic or work credentials.
-
•
Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.
-
•
Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.
Notable Quotes
"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."
"The establishment mindset is colonialism manifest in the design world."
"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."
"We need to move to designing with, rather than designing for."
"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."
"Work on yourself. Understand your identity and privilege before trying to serve others."
"The absence of empathy and understanding is causing much of the pain in design."
"Hiring for lived experience, not just academic credentials, changes the game."
"Provocative prototypes provoke conversation and surface unspoken values."
"When the powerless get to speak freely, those in power hear what they desperately need to."
Or choose a question:
More Videos
"Good design needs better PR and the government has to be actively involved in the process."
Sofía Delsordo Kassim VeraPublic Policy for Jalisco's Designers to Make Design Matter
December 8, 2021
"Healthy debate is key, and we should be biased toward a successful outcome, not our own ideas."
Product and Design at Bloomberg: A 15-year Evolution
December 6, 2022
"Research is a sales role at its heart, delivering value to people to drive sustainable growth."
Liza Pemstein Jane DavisScaling Research Via an Ops First Model at Clever
March 27, 2023
"The US digital service ecosystem has grown remarkably, showing we’re not alone in this journey."
Kara KaneTheme One Intro
November 16, 2022
"Think of AI not as a magic eight ball, but as a highly educated intern that can help with routine tasks."
Mark Interrante Harry MaxAI for Prioritization (3rd of 3 seminars)
July 11, 2024
"Confidence is critical in online shopping because nobody wants to spend money they’re unsure about losing due to unclear controls."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"If you really want to make things happen, you need to be in the room where it happens."
Rich MironovHow Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?
December 6, 2022
"If you get eight people who give a crap together, you can start a federal agency."
Juhan SoninDesign Now! The Agenda for Action
September 4, 2025
"Pink the pink plastic glove was too big for the average woman’s hands."
Mansi GuptaDrawing from Feminist Practice to Make Inclusive Design Operational
September 9, 2022
