Adopting a "Design By" Method
Summary
The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded. Who has power? What about the key performance metrics our government agencies monitor? Why are existing approaches problematic? Where are the roots of these issues, and when did things change? How do we get started with more humanity-centered approaches? Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.
Key Insights
-
•
Designers have significant power to include or exclude voices through their priorities and advocacy.
-
•
Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.
-
•
Shifting from designing for to designing with or by communities leads to more equitable outcomes.
-
•
Equality means equal access, but equity focuses on equal outcomes tailored to real needs.
-
•
Self-awareness of privilege and identity is crucial for effective inclusive design.
-
•
Participatory design methods empower marginalized voices and improve collaboration.
-
•
Provocative prototypes can provoke meaningful conversations and surface unconsidered values.
-
•
Hiring for lived experience enriches design processes beyond academic or work credentials.
-
•
Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.
-
•
Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.
Notable Quotes
"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."
"The establishment mindset is colonialism manifest in the design world."
"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."
"We need to move to designing with, rather than designing for."
"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."
"Work on yourself. Understand your identity and privilege before trying to serve others."
"The absence of empathy and understanding is causing much of the pain in design."
"Hiring for lived experience, not just academic credentials, changes the game."
"Provocative prototypes provoke conversation and surface unspoken values."
"When the powerless get to speak freely, those in power hear what they desperately need to."
Or choose a question:
More Videos
"Sometimes leaders focus so much on scanning the river they’re not observing the surroundings—the banks tell you if the river is deep or shallow."
John CutlerOxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
December 3, 2024
"Reviewing decisions out loud held everyone accountable and made it harder for Jeff to forget or change his mind."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024
"If you have a feeling you’re having the same conversation over and over, a canvas like this can ratchet the conversation forward."
Dave GrayGroup Activity: Making Sense of DesignOps
November 7, 2017
"What would it look like if we could ask, how do I make this the absolute best environment for complex problem solving, instead of how do I take away all the annoying hard problems?"
John CutlerThe Alignment Trap
November 29, 2023
"Just because you can color code something doesn’t mean you should."
Abby CovertStuck? Diagrams Help
October 27, 2022
"Assume positive intent from their point of view — they’re trying to have a good day, not work against you."
Mark InterranteCollaboration Flows in Product Development
June 9, 2017
"Obsession with gadgetry and cool tech ignores the fact that most critical future changes are mundane and essential, like clean water."
Devon PowersImagining Better Futures
March 9, 2022
"Design research—they need each other. They are much, much better together."
Prayag NarulaHow to Empower Your Designers to Do Good Research – And Why You Want To
June 10, 2022
"We need to dramatically change the hats, the walls, and the workflow of how we work together in design and development."
Peter Van DijckHands on AI #3: Claude Code for UX people
October 22, 2025
Latest Books All books
Dig deeper with the Rosenbot
How should communication style change when working with contractors compared to corporate colleagues?
How is the role of research operations evolving with AI and broader data integration?
What design strategies can support community-led rebuilding of maternal healthcare in rural maternity care deserts?