Rosenverse
Adopting a "Design By" Method

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Adopting a "Design By" Method

Gold
Thursday, December 9, 2021 • Civic Design 2021
Share the love for this talk
Adopting a "Design By" Method
Speakers: Jennifer Strickland
Link:

Summary

The design establishment is rooted in the same inequities rampant throughout our societies. In civic design it is especially critical we adopt inclusive and equitable methods to best accommodate the varied realities of the People we serve. Let's spend time reflecting on the sources of our design practices, who benefits, who is harmed, and who is included/excluded.
  • Who has power?
  • What about the key performance metrics our government agencies monitor?
  • Why are existing approaches problematic?
  • Where are the roots of these issues, and when did things change?
  • How do we get started with more humanity-centered approaches?
Here are key steps to tackle processes and address inequity, unconscious bias, privilege, oppression, etc. that come from the roots of our established design systems, to invite a method of 'Design By' that empowers the People we serve. Let's leave no one behind.

Key Insights

  • •

    Designers have significant power to include or exclude voices through their priorities and advocacy.

  • •

    Traditional 'design for' approaches often perpetuate colonialist and white supremacy cultural values.

  • •

    Shifting from designing for to designing with or by communities leads to more equitable outcomes.

  • •

    Equality means equal access, but equity focuses on equal outcomes tailored to real needs.

  • •

    Self-awareness of privilege and identity is crucial for effective inclusive design.

  • •

    Participatory design methods empower marginalized voices and improve collaboration.

  • •

    Provocative prototypes can provoke meaningful conversations and surface unconsidered values.

  • •

    Hiring for lived experience enriches design processes beyond academic or work credentials.

  • •

    Intentional gap analysis in research reveals whose voices are missing and helps address systemic exclusion.

  • •

    Investing in continuous learning through resources like Creative Reaction Lab and Design Justice is key to advancing design equity.

Notable Quotes

"Designers have power. We get to decide who gets heard, who gets included, who gets excluded."

"The establishment mindset is colonialism manifest in the design world."

"Power hoarding, paternalism, perfectionism—these uphold white supremacy culture in design."

"We need to move to designing with, rather than designing for."

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."

"Work on yourself. Understand your identity and privilege before trying to serve others."

"The absence of empathy and understanding is causing much of the pain in design."

"Hiring for lived experience, not just academic credentials, changes the game."

"Provocative prototypes provoke conversation and surface unspoken values."

"When the powerless get to speak freely, those in power hear what they desperately need to."

Ask the Rosenbot
Milan Guenther
A Shared Language for Co-Creating Ambitious Endeavours
2023 • Enterprise UX 2023
Gold
Karen McGrane
AI for Information Architects: Are the robots coming for our jobs?
2024 • Rosenfeld Community
Michelle Morrison
Practice What You Preach
2024 • DesignOps Summit 2020
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
Shelby Switzer
Making Space for Community Knowledge-sharing in a Distributed World
2021 • Civic Design 2021
Gold
Alla Weinberg
Design Teams Need Psychological Safety: Here’s How to Create It
2022 • DesignOps Summit 2022
Gold
Peter Van Dijck
Designing AI-first products on top of a rapidly evolving technology
2025 • Designing with AI 2025
Gold
Boon Yew Chew
Making Sense of Systems—and Using Systems to Make Sense of the Enterprise
2023 • Enterprise UX 2023
Gold
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
Nick Cochran
Growing in Enterprise Design through Making Connections
2019 • Enterprise Experience 2019
Gold
Carol Smith
Operationalizing Responsible, Human-Centered AI
2023 • Enterprise UX 2023
Gold
Andrew Webster
Scaling Design Capability: How Involved Should You Be?
2021 • DesignOps Summit 2021
Gold
Victor M. Gonzalez
Practicing Learners and Learning Practitioners
2021 • Advancing Research 2021
Gold
Kavana Ramesh
Meaningful inclusion: Practicing accessibility research with confidence
2024 • DesignOps Summit 2024
Gold
Kate Kalcevich
Designing inclusively with AI
2024 • Designing with AI 2024
Gold

More Videos

Erin Hauber

"Defining teams by shared value — what’s desirable, compliant, feasible, and viable — broke down silos effectively."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Megan Kierstead

"The more senior you become, the more focus shifts from methodology to interpersonal qualities like empathy and bravery."

Megan Kierstead

You Are a Badass at UX: Overcoming Imposter Syndrome

March 10, 2021

Maggie Dieringer

"We had to show rather than say why design operations roles existed."

Maggie Dieringer

Creating Consistency Through Constant Change

January 8, 2024

Meaghan Waters

"Change management is not just announcements—it starts with user research and goes through to release and beyond."

Meaghan Waters Fotina Koutropoulous

Lack of Product Thinking will Doom Your Legacy Modernization

June 9, 2021

Jemma Ahmed

"User researchers still feel like they’re in a precarious position and want to be part of the pack but they’re just not there yet."

Jemma Ahmed

Bringing together market and user research

October 17, 2019

Maria Taylor

"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."

Maria Taylor

Knowledge is Power: Managing the Lifeblood of the Design Org

October 3, 2023

Sam Proulx

"Getting accessibility integrated into all company processes is essential because accessibility is a culture change."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Catherine Blizzard

"Some managers felt undermined because they were part of the delivery team rather than just overseeing it."

Catherine Blizzard

Using Integrated Insight to Drive Growth

March 10, 2022

Randolph Duke II

"Flat Carol was a nearly life-size cardboard cutout of Carol."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020