Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Have you wondered about what product management is really about, and what UX designers need to know to be successful when collaborating with product managers? In this videoconference, the author of Product Management for UX People: From Designing to Thriving in a Product World, published by Rosenfeld Media, delves into what a product manager actually is responsible for, how to engage with them, effective expectations / goals / incentives to advance UX goals and measures, and so much more! Advice from Christian is grounded in his practical experience as an information architect-turned-product manager & strategist.
Key Insights
-
•
Product managers’ primary responsibility is to ensure sustained value creation, not to exert authority.
-
•
The CEO of the product metaphor is misleading and overhyped in product management discussions.
-
•
Transitioning from UX design to product management is just one career path, not the only or necessary one.
-
•
Successful UX and product collaboration requires explicit negotiation of role boundaries and responsibilities.
-
•
UX professionals can leverage their visualization and communication skills to become valuable allies for product managers.
-
•
Business and product strategy should be integrated naturally into design critiques by setting clear goals and constraints.
-
•
SAFe often marginalizes UX contributions, reducing designers to visual roles and excluding them from strategic conversations.
-
•
Product managers are typically hired for their domain expertise more often than UX professionals are.
-
•
Qualitative UX research and quantitative product metrics complement each other and should not be pitted against each other.
-
•
Hybrid roles combining UX and product tasks need clear expectations and ongoing priority recalibration to avoid overload.
Notable Quotes
"Product managers are responsible for value — making sure something valuable is created that meets real needs."
"It’s best thought of as a service and enabling role where you orchestrate people to bring out their best collectively."
"Product manager is not the CEO of the product — that myth needs busting."
"If you’re a product manager, you don’t do much design work anymore; you step away from the Figma."
"The conversation about who does what on product teams needs constant negotiation and renegotiation."
"You can use UX’s empathy and user understanding skills to design better working relationships with product folks."
"In many organizations SAFe turns UX people into just visual designers, cutting them out of bigger strategic work."
"Product managers often want hires with specific industry experience, reflecting product management’s lower maturity as a discipline."
"Numbers tell us what, talking to users tells us why — both are needed to understand product outcomes."
"Ask yourself what you’re trying to achieve and what you’re afraid of — that frames most workplace challenges."
Or choose a question:
More Videos
"I have to triangulate socially because Yorkshire folks are quite reserved; they won't openly admit issues."
Adam Cutler Karen Pascoe Ian Swinson Susan WorthmanDiscussion
June 8, 2016
"Middle managers are responsible for the how—process, coordination, and communication—and you don’t see the value of that until it’s missing."
Peter MerholzThe Trials and Tribulations of Directors of UX (Videoconference)
July 13, 2023
"Governance frameworks can facilitate whatever an organization wants to do, fast or slow, loose or tight."
Lisa WelchmanCleaning Up Our Mess: Digital Governance for Designers
June 14, 2018
"Sustainable practices are not just a luxury; they are a necessity for our survival."
Vincent BrathwaiteOpener: Past, Present, and Future—Closing the Racial Divide in Design Teams
October 22, 2020
"Psychological safety was far and away the key ingredient for teams being effective."
Brenna FallonLearning Over Outcomes
October 24, 2019
"Linear perspective created this myth that we can see reality from a single perspective, which is the source of all misunderstanding."
Tricia WangSpatial Collapse: Designing for Emergent Culture
January 8, 2024
"We used a Python algorithm with a correlation matrix to identify meaningful clusters from survey responses."
Edgar Anzaldua MorenoUsing Research to Determine Unique Value Proposition
March 11, 2021
"We manage the environment in which knowledge distribution takes place, not the process itself."
Designing Systems at Scale
November 7, 2018
"Most product teams work linearly, but systems thinking captures the real-world complexity of moving forward and sometimes stepping back."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024
