Summary
Culture is the glue that holds everything together. When our work lives are disrupted and norms shift, your culture can be at risk. Let’s discuss the role that Design Ops plays in designing and upholding company culture. We'll look at ways to turn your beliefs into behaviors that reinforce healthy creative culture, even in uncertain times.
Key Insights
-
•
Process is rigid and necessary for task completion, while practices are flexible guardrails enabling collaboration and creativity.
-
•
Shifting from HQ-centered to distributed work requires redesigning existing processes and practices to support remote teams.
-
•
IKEA’s flat-pack model provides a useful metaphor distinguishing process (instruction manual) from practice (team roles and collaboration).
-
•
Time and energy are the most precious resources for creative teams and must be actively protected to maintain performance.
-
•
Team curfews and core collaboration hours help protect rest and enable flexible work schedules for diverse needs like caregiving.
-
•
Asynchronous communication increases transparency but requires careful balance to avoid trust erosion from misunderstandings.
-
•
Regular well-being check-ins via simple tools like Slack emojis can reveal workload capacity and enable timely support.
-
•
Leadership modeling vulnerability and openness fosters psychological safety and encourages honest team communication.
-
•
Measuring impact over activity reduces presenteeism and focuses teams on meaningful outcomes instead of attendance.
-
•
Practices that center humane, purposeful, equitable, and inclusive beliefs transform how teams build products and culture.
Notable Quotes
"Process is a scary word. Smart people do not like to be told what to do."
"In this field, conflict arises when people are not on the same page."
"Process is rigid, it helps you complete a task; practices are flexible and empower creative problem solving."
"Flatpacking products allows IKEA to innovate in a unified way and create predictable customer experiences."
"Protecting time and energy is about putting guardrails in place to defend mindset and well-being."
"We set core collaboration hours so people can work synchronously and also have flexible nonlinear days."
"An emoji in Slack can tell you so much about how someone is doing that you can’t get in remote meetings."
"Asynchronous communication breaks down with misunderstandings; sometimes a five-minute meeting is better."
"Culture is how you act on your beliefs, and practices empower us to act on humane and inclusive values."
"If you prioritize relationships and genuine care, you create a space to communicate openly and build trust."
Dig deeper—ask the Rosenbot:
More Videos
"Dave Malouf dropped that term Design Ops on me in 2017."
Bria Alexander Louis RosenfeldWelcome
September 8, 2022
"A truly disruptive idea will often fail the mass-market test, so talk to non-customers as well as existing ones."
Mike OrenWhy Pharmaceutical's Research Model Should Replace Design Thinking
March 28, 2023
"Data has been described as the new oil, and AI has been likened to electricity, poised to transform everything."
Jodi ForlizziDesign and AI innovation
June 5, 2024
"Design ops is changing was our first theme, and today it’s all about practical design ops."
Bria AlexanderOpening Remarks
October 3, 2023
"Marketing is psychology; to sell, you need to know how people think and feel."
Michael WeirMixed Methods and Behavioural Science (Videoconference)
May 26, 2023
"Marketing what UX research does creates advocates and makes the company smarter by customer insights."
Molly FargotsteinMultipurpose Communication & UX Research Marketing (Videoconference)
September 12, 2019
"There are many ways to be a good researcher; Latin researchers should create our standards and fight for them."
Verónica Urzúa Jorge MontielThe B-side of the Research Impact
March 12, 2021
"He looked at me with a blank stare because we didn’t have a shared context."
Husani OakleyTheme Two Intro
June 6, 2023
"The AB Builder is a collaborative workspace accessible by both designers and developers."
George Abraham Stefan IvanovDesign Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
October 1, 2021
