Rosenverse
Lead Effectively While Preserving Team Autonomy with Growth Boards

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Lead Effectively While Preserving Team Autonomy with Growth Boards

Gold
Monday, January 8, 2024 • Enterprise Experience 2020
Share the love for this talk
Lead Effectively While Preserving Team Autonomy with Growth Boards
Speakers: Jackie Ho
Link:

Summary

The best companies build their most innovative products when they give teams problems to solve, rather than features to build, and allow them to learn, test, and iterate rapidly. Everywhere we see the value in less design up front, speaking directly with users, and leaders getting out of the way.

However, how can self-organizing teams be sure that collectively we're headed in the same direction? How can leaders with limited resources ensure our teams are aligned without disempowering them?

Enter Growth Boards, a lean governance tool to help you find that happy medium between chaos and command and control.

Key Insights

  • •

    Growth boards are a lean governance tool that align autonomous product teams with leadership by focusing on real business metrics and outcomes rather than output or status updates.

  • •

    Enterprises are shifting from project-focused teams with detailed requirements to empowered, cross-disciplinary product teams responsible for problem-solving and business outcomes.

  • •

    Lean governance aims to find a balance between chaos (lack of direction) and command and control (rigid planning), enabling faster decisions while preserving team autonomy.

  • •

    Cross-functional leadership boards including business, IT, finance, legal, and design improve decision-making by sharing diverse perspectives, especially exposing product teams to financial metrics.

  • •

    Product designers are fully integrated in product teams and leadership boards, underscoring the importance of user-centered design in enterprise product strategies.

  • •

    Growth board meetings happen quarterly and cover vision, customer problems, experiments, team health, blockers, and specific asks, ensuring transparency and alignment.

  • •

    Growth boards enable early detection of teams that should pivot, spin down, or receive more resources, improving allocation of funding and strategic focus.

  • •

    Initial implementation of growth boards can be time-consuming and feel burdensome, but over time they become more fluid and support continuous product strategy refinement.

  • •

    Follow-up and transparent feedback after growth board meetings are essential to avoid teams feeling ignored and to maintain momentum and alignment.

  • •

    Before implementing growth boards, companies should establish clear objectives and measurable key results (OKRs) and ensure teams have meaningful metrics to track progress.

Notable Quotes

"Everyone is looking for ways to build better products and go faster, breaking down silos between business and IT."

"Leaders getting out of the way and letting teams make decisions with the immediate knowledge they have is key to agile at scale."

"Growth boards are not physical boards; the board refers to people like a board of directors guiding product investment decisions."

"Lean governance tries to find that happy medium where we make decisions quickly, keep teams aligned, and let them solve problems on their own."

"Many product teams have never come face to face with their revenue numbers before, so cross-functional exposure is eye-opening."

"Growth boards are really aimed around being very honest about the health of your product, not just painting a rosy status update."

"The conversation is about how much is this team costing the organization and whether that cost will be worth it in the future."

"Growth boards helped us identify teams that hit their runway early and needed to pivot or spin down, reallocating resources strategically."

"It took a long time for teams to prepare their first growth board presentations because many weren’t used to roadmapping or metrics."

"Growth boards demonstrate you can have agile development at enterprise scale without rigid processes or devolving into chaos."

Ask the Rosenbot
Ash Brown
Silver Linings: What DesignOps Learned in the Shift to WFH
2020 • DesignOps Summit 2020
Gold
Isaac Heyveld
Expand DesignOps Leadership as a Chief of Staff
2022 • DesignOps Summit 2022
Gold
Noel Lamb
Cultivating Business Partnerships to Grow Research Ops
2022 • Advancing Research Community
Peter Boersma
How to Define and Maintain a DesignOps Roadmap
2023 • DesignOps Summit 2023
Gold
Phil Gilbert
A Consistent Culture of Design
2015 • Enterprise UX 2015
Gold
Kwabena Opoku
Methodological toolkit for unique research impact
2026 • Advancing Research 2026
Gold
Daniel Gloyd
Warming the User Experience: Lessons from America's first and most radical human-centered designers
2024 • Rosenfeld Community
Lisa Welchman
Cleaning Up Our Mess: Digital Governance for Designers
2018 • Enterprise Experience 2018
Gold
Tricia Wang
SCALE: Discussion
2018 • Enterprise Experience 2018
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Mansi Gupta
Drawing from Feminist Practice to Make Inclusive Design Operational
2022 • DesignOps Summit 2022
Gold
Mike Davidson
Fireside Chat
2022 • Advancing Research 2022
Gold
Laine Riley Prokay
How DesignOps can Drive Inclusive Career Ladders for All
2021 • DesignOps Summit 2021
Gold
Luke Wroblewski
Designing AI Applications
2026 • Rosenfeld Community
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold

More Videos

Erin Hauber

"The lawyer got to be the guy who said yes and, not just the guy who said no."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Megan Kierstead

"Our jobs as researchers isn’t really to do research. It’s to influence people and help them make decisions."

Megan Kierstead

You Are a Badass at UX: Overcoming Imposter Syndrome

March 10, 2021

Maggie Dieringer

"We created a self-service UXR hub to empower teammates with research fundamentals amid downsized research teams."

Maggie Dieringer

Creating Consistency Through Constant Change

January 8, 2024

Meaghan Waters

"Change management is not just announcements—it starts with user research and goes through to release and beyond."

Meaghan Waters Fotina Koutropoulous

Lack of Product Thinking will Doom Your Legacy Modernization

June 9, 2021

Jemma Ahmed

"Brand is not just what you say, it’s what you do — your product and design live and breathe the brand."

Jemma Ahmed

Bringing together market and user research

October 17, 2019

Maria Taylor

"Trust is a major enabler for tacit knowledge sharing because people must feel safe to be vulnerable and share their knowledge."

Maria Taylor

Knowledge is Power: Managing the Lifeblood of the Design Org

October 3, 2023

Sam Proulx

"The most important thing you can do is listen and watch and put assumptions aside about what is easy or hard."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Catherine Blizzard

"The proof came from delivering the output — stakeholders stopped questioning the process once they saw the quality research."

Catherine Blizzard

Using Integrated Insight to Drive Growth

March 10, 2022

Randolph Duke II

"Carol was really grateful for our conversation."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020