Checking Bias and Listening to Financially Vulnerable Americans
Summary
Yasmine will speak about best practices for conducting fruitful unbiased studies with people who are financially vulnerable. She’ll also share key insights gained over 4 years that debunk stereotypes about financially vulnerable Americans and the myth of “pulling yourself up by your bootstraps.”
Key Insights
-
•
Financial insecurity is primarily caused by lack of money, not lack of money management skills.
-
•
People struggling financially are often meticulous about tracking their expenses, spending hours weekly managing their budgets.
-
•
Stagnant wages, rising costs of living, and precarious work schedules exacerbate financial vulnerability despite individuals' efforts.
-
•
Paternalistic stereotypes and misguided judgments from decision makers harm policy and funding critical to those in need.
-
•
Qualitative research reveals financial struggles’ emotional and cognitive toll, showing complexity beyond quantitative data.
-
•
Culturally specific financial behaviors, such as black tax and reliance on family lending, must be considered for accurate insights.
-
•
Researchers must be comfortable facilitating uncomfortable conversations and establish trust to hear authentic stories.
-
•
Financial Health Network’s 8-question financial health score is a better participant screening tool than income alone.
-
•
FinTech often over-focuses on money management tools rather than addressing systemic financial scarcity and institutional accountability.
-
•
Flexibility in participant scheduling is crucial when working with hourly workers with unpredictable and critical shifts.
Notable Quotes
"Money management itself is not the primary problem because you can't manage something that's just not there."
"People who are struggling are constantly battling an unstable financial situation, which comes with a high cognitive and emotional energy cost."
"Paternalistic judgments from lawmakers can be tangibly harmful, leading to lack of funding for basic services and policies."
"Even those with a roof over their head didn’t really fare much better; unexpected expenses break the budget every time."
"The financial health network found that 72% of the population is either coping or vulnerable financially."
"You need to be just as careful conducting interviews in Beverly Hills as in poorer neighborhoods; wealth does not guarantee safety."
"When you allow people to share their story, it's not just sharing to share; it's to contribute to better products, policies, and services."
"Avoid leading questions and adjectives so participants use their own words and reveal true values and feelings about money."
"People put stressful topics like money at the back of their head, so self-reported surveys on money stress are often inaccurate."
"Being extra flexible with scheduling and logistics leads to richer, more authentic insights from participants living paycheck to paycheck."
Or choose a question:
More Videos
"The rebrand caused our NPS to plummet and freaked out our executives — that was the trigger to get serious."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"Information architects use nodes and links to create environments for understanding."
Peter MorvilleThe Architecture of Understanding
May 13, 2015
"I was kind of wandering around aimlessly trying to find the next job."
Renee ReidBecoming a ResearchH.E.R (Highly Enterprise Ready)
June 3, 2019
"The computer metaphor of mind does not do a very good job of explaining what we see people do with their bodies."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"Involving people with disabilities from the start reveals impact and usability issues that automated testing simply cannot catch."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"Sometimes vocal feedback reveals problems that digital behavior can’t see—like offline factors affecting perception."
Andrew Custage Michael MallettThe Digital Journey: Research on Consumer Frustration and Loyalty
March 29, 2023
"The primary goal of a hackathon is the community building aspect and getting people to talk to each other and learn from each other."
Shelby SwitzerMaking Space for Community Knowledge-sharing in a Distributed World
December 10, 2021
"Prompting is a specialized skill, just like statistics or in-depth interviewing; the wrong wording can bias your results."
Llewyn PaineCoexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
March 11, 2025
"Researchers make customers visible inside the organization, but also help the organization learn about itself."
Robin BeersNavigating organizational systems: Rethinking researcher’s role in driving change
March 13, 2025