The Heart and Brain of the AI Research
Summary
Key Insights
-
•
UX research often stays on the surface of usability, missing deeper impacts related to data and AI models beneath the iceberg.
-
•
Natural language processing models require extensive and specific training data to understand diverse user utterances.
-
•
AI systems struggle to identify causality, often confusing correlation with cause and effect in user queries.
-
•
Users often engage in investigative dialogue before reaching their true question or desired outcome.
-
•
Human researchers can pinpoint why users interact with AI in unexpected ways by analyzing behavior beyond simple metrics like button clicks.
-
•
Collaboration between human researchers and AI scientists through shared observations and joint sense-making enhances AI development.
-
•
AI planning, such as the monkey and banana problem, offers a framework connecting user goals with efficient AI action sequences.
-
•
Human-centered research can inform training data selection, helping AI models to better predict and respond to user needs.
-
•
Effective AI product research requires understanding the technology enough to communicate meaningfully with technical teams.
-
•
Human researchers increase impact by shifting from passive observers to active participants in ideation, design, and strategy discussions.
Notable Quotes
"After more than 10 years of doing UX research, I was still only working above the iceberg, focusing on the usability and feature level."
"Machines can identify correlation via association, but it’s extremely difficult for them to reason and identify causality."
"People don’t always get straight to their question; they might need to do some investigation first before they figure out what to ask."
"The AI planning monkey and banana problem made me question whether getting the bananas is really the end goal."
"By identifying the triggers that lead customers to ask questions, I helped data scientists figure out what training data to explore."
"It’s not enough just sharing customer stories and insights; we need to get into the weeds and collaborate with product and tech partners."
"We need to be genuinely curious not just about our customers, but also about our colleagues and the technology behind AI."
"Our foundational interview, observation, and sense-making skills are evergreen and indispensable in the AI world."
"To be truly impactful, human researchers need to actively participate in product design sprints and strategy meetings."
"This emerging AI technology has given us a golden opportunity to combine the heart and brain of technology and make meaningful impact."
Or choose a question:
More Videos
"Our one metric that mattered was maximizing the number of VOС-tagged tickets solved – showing customer feedback made it to the roadmap."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"Information architects use nodes and links to create environments for understanding."
Peter MorvilleThe Architecture of Understanding
May 13, 2015
"I was able to connect the dots a lot for the UX team because I had those relationships from customer success."
Renee ReidBecoming a ResearchH.E.R (Highly Enterprise Ready)
June 3, 2019
"Look at your old data again with a new lens; reanalyzing can save money and be less extractive."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"People with disabilities often pay more to buy from stores they trust are accessible and where they feel confident."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023
"Sometimes vocal feedback reveals problems that digital behavior can’t see—like offline factors affecting perception."
Andrew Custage Michael MallettThe Digital Journey: Research on Consumer Frustration and Loyalty
March 29, 2023
"You can’t have a hackathon without free food."
Shelby SwitzerMaking Space for Community Knowledge-sharing in a Distributed World
December 10, 2021
"Volume is a losing game because we cannot outcompete full AI automation for sheer speed and quantity of insights."
Llewyn PaineCoexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
March 11, 2025
"We’re not going back to stability; we’re riding this wave of perpetual upheaval and must learn to surf it."
Robin BeersNavigating organizational systems: Rethinking researcher’s role in driving change
March 13, 2025
Latest Books All books
Dig deeper with the Rosenbot
How do UX skills apply in customer operations roles within a clean energy startup like Vayu?
How do organizations integrate customer feedback, survey data, and interview transcripts into a single research repository?
How are job market shifts influencing the skills and focus areas of UX researchers?