Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Climate Design Product Showcase
Summary
If you’re interested in seeing the impact user experience designers can have on products tackling climate change, please join us for a free “show and tell” session. Moderated by Michael Leggett, we’ll hear from Manos Saratsis from Station A, Marissa Cui from MIT, and Rachel He from Stripe. They’ll recount the problems, their design solutions, and what they learned along the way.
Key Insights
-
•
Frontier uses an Advanced Market Commitment model inspired by vaccine development to catalyze carbon removal funding.
-
•
There is a fundamental tension in design between creating emotionally compelling narratives and providing dense, actionable data for experts.
-
•
Carbon removal technology is expensive and in early stages, requiring catalytic investments from buyers like Stripe and Frontier.
-
•
Stripe Climate targets SMBs who want to contribute to carbon removal but have limited climate expertise and resources.
-
•
Making complex carbon removal impact data relatable (e.g., equating CO2 removal to driving or flying metrics) improves user engagement.
-
•
Station A employs patented AI to grade buildings’ clean energy potential using only address input, lowering barriers to entry.
-
•
Familiar interfaces like spreadsheets help users integrate new climate tech tools into existing workflows.
-
•
Refreshing and updating data over time keeps users engaged and helps them track building decarbonization progress.
-
•
Visual storytelling enhances trust and excitement by connecting users directly to funded climate projects and technologies.
-
•
Providing users with sharable, customizable climate impact narratives supports advocacy and internal stakeholder engagement.
Notable Quotes
"The real value is getting to hear from each other and demystifying what’s possible and what’s going on."
"I always want to see the work, the design iterations, not just the finished product."
"Carbon removal is necessary to hit climate goals because reducing emissions alone won’t be enough."
"There’s a tension between showing urgency emotionally and delivering detailed data practically in one product."
"Most traditional offsets go for five to ten dollars per ton; we spent up to seven seventy-five to catalyze new solutions."
"Users want to feel that their dollars are making a difference and want clear storytelling about their impact."
"We built a carbon removal dashboard that turned complex data into immersive stories accessible to general audiences."
"You don’t need a lot of upfront data; we predict energy usage with AI from just a building’s address."
"We meet users where they are by integrating with tools they already know, like spreadsheets."
"The key is leading with simplicity and educating users over time to create lasting value."
Or choose a question:
More Videos
"Companies are rethinking their role as more than just business; they’re thinking about new forms of care and community."
Tricia WangSpatial Collapse: Designing for Emergent Culture
January 8, 2024
"Product folks face challenges translating clear founder or business goals down to motivating operational teams."
Christian Crumlish Aditi Ruiz Johanna Kollmann Catt SmallMorning Insights Panel
December 6, 2022
"We can’t expect all researchers to switch seamlessly across methods without training and time."
Jemma AhmedBringing together market and user research
October 17, 2019
"Sharing small, incremental updates about research progress provides visibility and makes people appreciate the craft behind the work."
Roberta Dombrowski Sam Duong WoloszynskiMaking Research a Team Sport
March 11, 2022
"85% of Netflix users opt for captions, showing how accessibility features benefit everyone, not just those with disabilities."
Amber KnablEmpowering innovation: The critical role of inclusive product development in the AI era
June 4, 2024
"You can’t begin a design process already with the end solution in your head—let the process inspire new insights."
Steve ChaparroBringing Into Alignment Brand, Culture and Space
August 13, 2020
"These bots will say yes to all your ideas, whether they're good or bad—that's the rocket to Mars anti-pattern."
Christian CrumlishThe Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…
August 14, 2025
"Small feedback comments like, 'Hey, how’s that going?' keep the momentum alive in addition to structured meetings."
Gina Mendolia Jasmine ToyCoordinated collaboration: a Service Design & DesignOps love story
November 19, 2025
"In 2020, UX hiring grew 20% as digital experiences became critical during the pandemic."
Dana Bishop2022: The Year UX Demonstrates its Business Impact
March 11, 2022
Latest Books All books
Dig deeper with the Rosenbot
How should communication style change when working with contractors compared to corporate colleagues?
How should surveys be structured to balance quantitative metrics with qualitative insights?
What role should AI play in user research tools, and how do you manage associated risks and accountability?