Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
If you’re interested in seeing the impact user experience designers can have on products tackling climate change, please join us for a free “show and tell” session. Moderated by Michael Leggett, we’ll hear from Manos Saratsis from Station A, Marissa Cui from MIT, and Rachel He from Stripe. They’ll recount the problems, their design solutions, and what they learned along the way.
Key Insights
-
•
Frontier acts as an advance market commitment (AMC) to catalyze permanent carbon removal by aggregating buyer funds and deploying them to suppliers.
-
•
Carbon removal faces profound supply shortages and trust issues due to legacy misconceptions around carbon credits and cheap offsets.
-
•
Design balancing emotional urgency and data density must often be split into separate products targeting different audiences.
-
•
Stripe Climate enables small and medium businesses to fund carbon removal easily by connecting spending to clear impact metrics and storytelling.
-
•
Users of Stripe Climate seek simple climate impact understanding without demanding daily management of their contributions.
-
•
Station A leverages AI to grade and recommend clean energy projects for millions of US commercial buildings using just building addresses.
-
•
Familiar user interfaces like spreadsheets and maps reduce barriers, meeting users where they are and integrating into existing workflows.
-
•
Continuous data refreshes and notifications help keep users engaged and turning their grades into clean energy investments.
-
•
Designers in climate tech must distill complex science into immediate, comprehensible experiences to capture users’ limited attention.
-
•
Storytelling that humanizes suppliers and shows concrete environmental and financial benefits strengthens user connection to climate action.
Notable Quotes
"I always wanted to see the work, not just the finished product, but a little bit behind the scenes and iterations."
"Frontier is trying to build an industry from scratch that supercharges carbon removal on supply and demand sides."
"There’s a tension between emotional storytelling and practical data that makes us consider separate approaches for different audiences."
"Most of Stripe Climate’s users are small businesses intrinsically motivated by climate but resource constrained."
"Our clean energy grades require no data upfront; just enter your building address and get instant insights."
"We made the product look like a spreadsheet because that's how most of our users already work."
"Without catalyzing early dollars toward new technologies, carbon removal can't scale — even though it’s expensive now."
"Station A is the 11th largest deployer of onsite solar in the US with only 15 employees."
"Making the intangible tangible and real is a key role for design in climate tech."
"Users don’t want to actively manage their climate programs daily; they want impactful, hands-off experiences."
Or choose a question:
More Videos
"You’re born on third base but think you hit a triple — that’s the enterprise software delusion."
Standardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
"Space has meaning in a map—if you move components around without reason, it’s no longer a map."
Simon WardleyMaps and Topographical Intelligence (Videoconference)
January 31, 2019
"White supremacy is the belief system of the superiority of whiteness that can embed itself in algorithms."
Sandra CamachoCreating More Bias-Proof Designs
January 22, 2025
"I felt on edge around Jeff and physically depleted after our interactions."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024
"Having conversations with stakeholders before sharing AI-generated recommendations validates their legitimacy and relevance."
Fisayo Osilaja[Demo] The AI edge: From researcher to strategist
June 4, 2024
"Craft should evolve from making a beautiful final object to serving as a facilitative anchor in enterprise UX."
Uday GajendarThe Wicked Craft of Enterprise UX
May 13, 2015
"Experience vision is a powerful tool because it gives everyone a tangible goal to work towards."
Davis Neable Guy SegalHow to Drive a Design Project When you Don’t Have a Design Team
June 10, 2021
"Launching a design system is not a sprint, there’s no end, it’s always a continuous process."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019
"At Qubits, you can customize or copy standard design processes like Lean UX and add or remove activities easily."
Aurobinda Pradhan Shashank DeshpandeIntroduction to Collaborative DesignOps using Cubyts
September 9, 2022
