Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Diversity In and For Design: Building Conscious Diversity in Design and Research
Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Diversity In and For Design: Building Conscious Diversity in Design and Research
Speakers: Anna Avrekh , Amy Jiménez Márquez , Morgan C. Ramsey and Catarina Tsang
Link:

Summary

Enterprises like Compass need to design experiences for an incredibly diverse audience. These customers pose challenges to our ideas about happy paths and edge cases. How do we build tools for customers with such diverse needs and wants? And how do we build the right teams with the broad perspectives that can best serve these customers? Learn how research can build diverse perspectives and backgrounds into user testing and other research methods. Understand how designing tools for diverse and justifiably demanding customers helps make product design better. Expand our notions of diversity both within the enterprise and with all the customers that the enterprise serves.

Key Insights

  • Diversity, equity, and inclusion represent distinct but interconnected concepts: representation, access, and voice respectively.

  • Recruitment efforts often overshadow retention, leading to a ‘leaky bucket’ where diverse talent leaves prematurely.

  • Portfolios can introduce bias favoring visually flashy design over impactful but less flashy skills like information architecture.

  • Advancement barriers cause senior roles to remain less diverse, creating a cycle that impedes hiring diverse senior talent.

  • Managers unfamiliar with design functions may misassign tasks that do not contribute to career growth, especially for underrepresented employees.

  • Short-term gaps in representation can be mitigated by investing meaningfully in the growth and promotion of existing diverse talent.

  • Product research must include diverse participants and avoid localized language to ensure inclusivity and global relevance.

  • Inclusive product design benefits from diverse perspectives to avoid cultural missteps and better serve broad audiences.

  • Allies who are not personally affected by diversity challenges play a critical role by calling out biases in hiring and team decisions.

  • A supportive diversity framework includes employee resource groups, transparent career roadmaps, and bias-aware interview processes.

Notable Quotes

"Diversity is who is in the room, equity is who wants to be or should be in the room but isn’t, and inclusion is if everyone’s ideas have been heard."

"Design portfolios often bias towards visual appeal, which can overlook crucial skills like information architecture."

"Without opportunities to grow and thrive, diverse talent brought in will just leave—the foundation must be retention as much as recruitment."

"If your manager doesn’t understand design, you might end up as the social coordinator instead of advancing in your career."

"The higher you go in tech, the less diverse it becomes, which makes hiring diverse senior talent especially challenging."

"Bad data in, bad data out — if research participants aren’t diverse, product insights and design will miss critical user needs."

"Nothing about us without us — cultural content must be authored and tested with people from that culture."

"If you see resumes or portfolios that look homogenous, pause and question the hiring practices before moving forward."

"Allies who are not affected by bias have power to raise their voice and call out bias in panels dominated by white men."

"Investing in the existing talent by mapping out growth and promotion roadmaps shows real commitment to diversity."

Ask the Rosenbot
Brian Moss
What Does it Mean to be a Resilient Research Team?
2022 • Advancing Research 2022
Gold
Billy Carlson
Tips to Utilize Wireframes to Tell an Effective Product Story
2023 • Enterprise UX 2023
Gold
Tim Parmee
Changing Our Design Pressure Points
2023 • DesignOps Summit 2023
Gold
Jemma Ahmed
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Saara Kamppari-Miller
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
2024 • DesignOps Community
Designing Systems at Scale
2018 • DesignOps Summit 2018
Gold
Dan Willis
Filling the Void
2018 • DesignOps Summit 2018
Gold
Sarah Williams
Verizon_A Framework for CX Transformation
2024 • Design at Scale 2021
Gold
Vasileios Xanthopoulos
A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale
2024 • Enterprise Experience 2020
Gold
Briana Thomas
When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org
2021 • DesignOps Summit 2021
Gold
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold
Jack Moffett
SAFe or Sorry? (Videoconference)
2019 • Enterprise Community
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Niko Laitinen
Adaptable Org Design for Resilient Times
2021 • Design at Scale 2021
Gold
Isaac Heyveld
Expand DesignOps Leadership as a Chief of Staff
2022 • DesignOps Summit 2022
Gold
Steve Sanderson
Discussion
2015 • Enterprise UX 2015
Gold

More Videos

Verónica Urzúa

"The Silicon Valley dream is not the reality we are living in Latin America in terms of technology, culture, resources, mindset, and people."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021

Michal Anne Rogondino

"Nobody deserves to be at a party, especially alone. If you see someone, even a general, standing by themselves, walk up to them."

Michal Anne Rogondino

Saving Outer Space: The First UX Design System for Our Nation’s Satellites

January 8, 2024

Jemma Ahmed

"We are here to share a journey to change and advancement of not just our own practices but the research field as a whole."

Jemma Ahmed

Theme 2 Intro

March 10, 2022

Kara Kane

"I’ve worked with international counterparts, sharing and learning through 30 international calls with designers around the world."

Kara Kane

Theme One Intro

November 16, 2022

Laine Riley Prokay

"We updated gender-coded words to make the competencies gender-neutral using a tool called the Gender Decoder."

Laine Riley Prokay

How DesignOps can Drive Inclusive Career Ladders for All

September 30, 2021

Laura Gatewood

"The bigger the impact, the higher the title the message should come from."

Laura Gatewood Laine Prokay

Beyond Buzzwords: Adding Heart to Effective Slack Communication

September 23, 2024

Caitlyn Hampton

"Architecture is like the original UX because it teaches you about user experience through spatial design."

Caitlyn Hampton Monica Lee Jina Yoon

Compass 101: Growing Your Career In A Startup World

June 11, 2021

Hana Nagel

"First-hand engagement with UX research is what convinces product owners it doesn’t slow down development but actually speeds it up."

Hana Nagel

Turning Research Ripples into Waves

November 8, 2018

Alexandra Schmidt

"Users have no choice but to adopt enterprise tools, so metrics like adoption and usage lose their meaning."

Alexandra Schmidt

Enterprise UX Playbook (Videoconference)

December 1, 2022