Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Diversity In and For Design: Building Conscious Diversity in Design and Research
Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Diversity In and For Design: Building Conscious Diversity in Design and Research
Speakers: Anna Avrekh , Amy Jiménez Márquez , Morgan C. Ramsey and Catarina Tsang
Link:

Summary

Enterprises like Compass need to design experiences for an incredibly diverse audience. These customers pose challenges to our ideas about happy paths and edge cases. How do we build tools for customers with such diverse needs and wants? And how do we build the right teams with the broad perspectives that can best serve these customers? Learn how research can build diverse perspectives and backgrounds into user testing and other research methods. Understand how designing tools for diverse and justifiably demanding customers helps make product design better. Expand our notions of diversity both within the enterprise and with all the customers that the enterprise serves.

Key Insights

  • Diversity, equity, and inclusion represent distinct but interconnected concepts: representation, access, and voice respectively.

  • Recruitment efforts often overshadow retention, leading to a ‘leaky bucket’ where diverse talent leaves prematurely.

  • Portfolios can introduce bias favoring visually flashy design over impactful but less flashy skills like information architecture.

  • Advancement barriers cause senior roles to remain less diverse, creating a cycle that impedes hiring diverse senior talent.

  • Managers unfamiliar with design functions may misassign tasks that do not contribute to career growth, especially for underrepresented employees.

  • Short-term gaps in representation can be mitigated by investing meaningfully in the growth and promotion of existing diverse talent.

  • Product research must include diverse participants and avoid localized language to ensure inclusivity and global relevance.

  • Inclusive product design benefits from diverse perspectives to avoid cultural missteps and better serve broad audiences.

  • Allies who are not personally affected by diversity challenges play a critical role by calling out biases in hiring and team decisions.

  • A supportive diversity framework includes employee resource groups, transparent career roadmaps, and bias-aware interview processes.

Notable Quotes

"Diversity is who is in the room, equity is who wants to be or should be in the room but isn’t, and inclusion is if everyone’s ideas have been heard."

"Design portfolios often bias towards visual appeal, which can overlook crucial skills like information architecture."

"Without opportunities to grow and thrive, diverse talent brought in will just leave—the foundation must be retention as much as recruitment."

"If your manager doesn’t understand design, you might end up as the social coordinator instead of advancing in your career."

"The higher you go in tech, the less diverse it becomes, which makes hiring diverse senior talent especially challenging."

"Bad data in, bad data out — if research participants aren’t diverse, product insights and design will miss critical user needs."

"Nothing about us without us — cultural content must be authored and tested with people from that culture."

"If you see resumes or portfolios that look homogenous, pause and question the hiring practices before moving forward."

"Allies who are not affected by bias have power to raise their voice and call out bias in panels dominated by white men."

"Investing in the existing talent by mapping out growth and promotion roadmaps shows real commitment to diversity."

Ask the Rosenbot
Kim Lenox
Leading Distributed Global Teams (Videoconference)
2019 • Enterprise Community
Rachel Radway
The Many Paths Of Design Operations
2022 • DesignOps Summit 2022
Gold
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Uday Gajendar
Leading through the long tail of trauma (Videoconference)
2022 • Advancing Research Community
Jemma Ahmed
Collaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Louis Rosenfeld
Opening Remarks
2023 • Design in Product 2023
Gold
Paul Pangaro, PhD
Systems Disciplines: Table Stakes for 21st Century Organizations
2023 • Enterprise UX 2023
Gold
Matt LeMay
You Don’t “Get” Anyone to Do Anything
2022 • Design in Product 2022
Gold
Catherine Dubut
Bridging Physical and Digital Spaces: Approaches to Retail Service Design (Videoconference)
2021 • Enterprise Community
Laine Riley Prokay
Carving a Path for Early Career DesignOps Practitioners
2022 • DesignOps Summit 2022
Gold
Lisa Welchman
Cleaning Up Our Mess: Digital Governance for Designers
2018 • Enterprise Experience 2018
Gold
Leah Buley
Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
2024 • Rosenfeld Community
Lena Shenkarenko
Collaborative Wireframing for Creating Team Alignment and Shipping Better Products
2020 • DesignOps Summit 2020
Gold
Steve Sanderson
Discussion
2015 • Enterprise UX 2015
Gold
Daniela Magaña Flores
Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today
2022 • Advancing Research 2022
Gold
Nalini P. Kotamraju
Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"
2021 • Advancing Research 2021
Gold

More Videos

Jemma Ahmed

"Democratization is not research anarchy where anybody can talk to any customer for any reason with no oversight."

Jemma Ahmed Steve Carrod Chris Geison Dr. Shadi Janansefat Christopher Nash

Democratization: Working with it, not against it [Advancing Research Community Workshop Series]

July 24, 2024

Nina Jurcic

"It’s a constant balancing act wearing multiple hats like diplomat, facilitator, architect, and community manager."

Nina Jurcic

The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change

October 3, 2023

Nathan Curtis

"You have to treat the design system as a product that delivers features and releases over increments, never really done."

Nathan Curtis Nalini P. Kotamraju Jack Moffett Dawn Ressel

Discussion

June 9, 2016

Saara Kamppari-Miller

"When tactical metrics end up on the left side and KPIs on the right side of the compass, that signals we need a longer conversation about what we measure."

Saara Kamppari-Miller Nicole Bergstrom Shashi Jain

Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”

November 13, 2024

Malini Rao

"The sum of parts is not always the whole — we lost sight of the mental model in our employee record feature."

Malini Rao

Lessons Learned from a 4-year Product Re-platforming Journey

June 9, 2021

Mackenzie Cockram

"85% of people were leaving after just looking at one page on the old site—that was a huge problem."

Mackenzie Cockram Sara Branco Cunha Ian Franklin

Integrating Qualitative and Quantitative Research from Discovery to Live

December 16, 2022

Bria Alexander

"Slack is where most of the conversation about the content of the conference is going to be had."

Bria Alexander

Opening Remarks

June 9, 2021

Jackie Ho

"Everyone is looking for ways to build better products and go faster."

Jackie Ho

Lead Effectively While Preserving Team Autonomy with Growth Boards

January 8, 2024

Dan Hill

"Electric car targets for the UK alone would demand more than the world's annual cobalt production."

Dan Hill

Designing for the infrastructures of everyday life

June 4, 2024