Summary
Enterprises like Compass need to design experiences for an incredibly diverse audience. These customers pose challenges to our ideas about happy paths and edge cases. How do we build tools for customers with such diverse needs and wants? And how do we build the right teams with the broad perspectives that can best serve these customers? Learn how research can build diverse perspectives and backgrounds into user testing and other research methods. Understand how designing tools for diverse and justifiably demanding customers helps make product design better. Expand our notions of diversity both within the enterprise and with all the customers that the enterprise serves.
Key Insights
-
•
Diversity, equity, and inclusion represent distinct but interconnected concepts: representation, access, and voice respectively.
-
•
Recruitment efforts often overshadow retention, leading to a ‘leaky bucket’ where diverse talent leaves prematurely.
-
•
Portfolios can introduce bias favoring visually flashy design over impactful but less flashy skills like information architecture.
-
•
Advancement barriers cause senior roles to remain less diverse, creating a cycle that impedes hiring diverse senior talent.
-
•
Managers unfamiliar with design functions may misassign tasks that do not contribute to career growth, especially for underrepresented employees.
-
•
Short-term gaps in representation can be mitigated by investing meaningfully in the growth and promotion of existing diverse talent.
-
•
Product research must include diverse participants and avoid localized language to ensure inclusivity and global relevance.
-
•
Inclusive product design benefits from diverse perspectives to avoid cultural missteps and better serve broad audiences.
-
•
Allies who are not personally affected by diversity challenges play a critical role by calling out biases in hiring and team decisions.
-
•
A supportive diversity framework includes employee resource groups, transparent career roadmaps, and bias-aware interview processes.
Notable Quotes
"Diversity is who is in the room, equity is who wants to be or should be in the room but isn’t, and inclusion is if everyone’s ideas have been heard."
"Design portfolios often bias towards visual appeal, which can overlook crucial skills like information architecture."
"Without opportunities to grow and thrive, diverse talent brought in will just leave—the foundation must be retention as much as recruitment."
"If your manager doesn’t understand design, you might end up as the social coordinator instead of advancing in your career."
"The higher you go in tech, the less diverse it becomes, which makes hiring diverse senior talent especially challenging."
"Bad data in, bad data out — if research participants aren’t diverse, product insights and design will miss critical user needs."
"Nothing about us without us — cultural content must be authored and tested with people from that culture."
"If you see resumes or portfolios that look homogenous, pause and question the hiring practices before moving forward."
"Allies who are not affected by bias have power to raise their voice and call out bias in panels dominated by white men."
"Investing in the existing talent by mapping out growth and promotion roadmaps shows real commitment to diversity."
Or choose a question:
More Videos
"A good story that people can retell is key for global communication, even if it distorts a bit."
Adam Cutler Karen Pascoe Ian Swinson Susan WorthmanDiscussion
June 8, 2016
"Developing trust means showing you understand what it takes to get something shipped, that you’re reliable, and that people can be vulnerable with you."
Peter MerholzThe Trials and Tribulations of Directors of UX (Videoconference)
July 13, 2023
"Everything that has been put online, someone like us made and put there; we bake our own biases into it."
Lisa WelchmanCleaning Up Our Mess: Digital Governance for Designers
June 14, 2018
"The solutions are out there; we just need the will to implement them."
Vincent BrathwaiteOpener: Past, Present, and Future—Closing the Racial Divide in Design Teams
October 22, 2020
"The greatest sign of success for a teacher is just to be able to say the children are now working as if I did not exist."
Brenna FallonLearning Over Outcomes
October 24, 2019
"Working from home during the pandemic is hard because it’s fun only when you can actually leave your home."
Tricia WangSpatial Collapse: Designing for Emergent Culture
January 8, 2024
"Delivering research in small, lean increments allowed us to iterate fast and reduce bias."
Edgar Anzaldua MorenoUsing Research to Determine Unique Value Proposition
March 11, 2021
"We manage the environment in which knowledge distribution takes place, not the process itself."
Designing Systems at Scale
November 7, 2018
"Ethics evolve faster than law; just because something is legal doesn’t mean it’s ethical."
Erin WeigelGet Your Whole Team Testing to Design for Impact
July 24, 2024