Key Insights

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  Redefining a company vision through inclusive design team involvement creates alignment towards shared customer-centered goals.

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  Strict regulations in the gambling industry create unique design challenges that demand adaptability rather than traditional optimization.

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  Transparency and trust are foundational to breaking down silos and improving collaboration across departments in large enterprises.

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  Transitioning from product-driven to outcome-driven design shifts the focus from deliverables to solving root problems.

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  Small, deliberate changes with hands-on change management help people adapt better than full-scale abrupt organizational transformations.

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  Using low-threshold, flexible design toolkits enables faster onboarding and continuous improvement of design methods.

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  Regular open sprint demos with broad company participation increase feedback quality and build product team confidence.

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  Psychological needs of autonomy, competence, and relatedness, as described by self-determination theory, directly impact designers’ motivation and resilience.

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  Embedding continuous customer dialogue beyond passive testing strengthens alignment and adapts strategy responsively.

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  Collaborations with legal, data, and content teams early in the design process enable faster decision-making and reduce rework.

Notable Quotes