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How Atlassian is Operationalizing Respect in Research
Summary
In 2020, the Atlassian Research Operations team is shipping a program of work to deliver respect in research. From gaining informed consent to handling personal data, Theresa Marwah and her team are putting systems and practices in place to respect the privacy of their participants and exceed regulation.
Key Insights
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Consent in research is more than a form; it is a multi-step practice requiring participant understanding and trust.
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Legal teams focus on risk mitigation, while researchers focus on ethical best practices, creating a necessary balance.
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Atlassian created a single, interactive consent form to cover multiple research scenarios without overwhelming participants.
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Integrating research tools like Zoom with video asset management platforms reduces data leakage risk and streamlines workflows.
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Mapping research data journey and governance helps researchers understand data types, sensitivity, and secure handling requirements.
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Anonymous participant IDs enable tracking consent and data usage without compromising participant identity.
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Collaborations between research, legal, procurement, and data security teams are critical for operationalizing respect.
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There are about 24 different consent scenarios, showing the complexity in managing diverse participant types and compliance needs.
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Operationalizing respect is about repeatable, standardized, and scalable research activities that build trust at scale.
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Scaling qualitative research requires thoughtful metadata taxonomy, well-integrated tools, and attention to participant engagement frequency.
Notable Quotes
"Consent is more than a form, consent is a practice."
"We want participants to feel like they are an extended member of our team, part of a trusted inner circle."
"Legal focuses on risk mitigation; research focuses on ethical best practices."
"If participants want us to delete a video, we’re going to delete their video, even if legally we don’t have to."
"Building respect is the foundation to get insights that truly help us deliver to our customers' needs."
"We had 24 different consent scenarios but wanted to avoid a 15-page form that scares participants."
"We use Zoom waiting rooms to anonymize observers and create space for private consent conversations."
"Touching data locally — like landing on hot lava — poses risks; we want strict data movement protocols."
"Partnership is everything; to operationalize respect, legal, privacy, procurement, and research must collaborate."
"Scaling qualitative analysis means managing large amounts of video and transcript data while preserving context and security."
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