Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Gatekeepers and Servant Leadership (Videoconference)
Thursday, January 30, 2020 • DesignOps Community
Share the love for this talk
Gatekeepers and Servant Leadership (Videoconference)
Speakers: Kevin Bethune
Link:

Summary

In this insightful talk, Allison Rand hosts Kevin Fan, who recounts his unique career path from mechanical engineering in the nuclear power industry to design leadership at Nike and later as a co-founder of a multidisciplinary innovation platform within Boston Consulting Group. Kevin introduces the core concept of leadership existing on a spectrum between gatekeepers—who often maintain compliance and control—and servant leaders who nurture and empower their teams. He stresses the importance of servant leadership in design operations to foster diversity and inclusion, create psychological safety, and drive market-relevant innovation. Through examples and a developing seven-point rubric, Kevin outlines how servant leaders set clear vision, embrace risk tolerance, establish objective feedback, and cultivate diverse teams. The discussion also touches on challenges in large organizations, including government agencies, where gatekeeping and silos hinder innovation. Both Allison and Kevin agree on the critical responsibility of design leaders to lead courageously, dismantle exclusivity, and champion culture design and systemic change to keep design organizations relevant and responsive.

Key Insights

  • Leadership in design falls on a spectrum between gatekeeping and servant leadership, influencing team dynamics and innovation.

  • Gatekeepers often emphasize compliance, protect legacy structures, and can unintentionally stifle creativity and inclusion.

  • Servant leaders set clear visions but delegate and empower teams to shape direction and innovate.

  • Hiring for potential rather than comfort zones promotes diversity and fuels organizational growth.

  • Design operations inherently embodies servant leadership by supporting teams often unnoticed until failure.

  • Multidisciplinary collaboration from day one accelerates innovation and market responsiveness.

  • In large or governmental organizations, innovation often struggles against cultural inertia and risk aversion.

  • Clear success criteria and objective evidence reduce subjective gatekeeping and favoritism.

  • Servant leaders must balance empowering teams with leading decisively and setting direction.

  • Design's unique power lies in storytelling and understanding audience diversity, positioning it as a driver for diversity, inclusion, and systemic change.

Notable Quotes

"Design operations is a servant leadership function; you only get noticed when things go terribly wrong."

"It’s all too easy to navigate to protection mode once you establish a design studio in a large organization."

"A gatekeeper manages risk by lining up the team to their rubric; a servant leader takes chances on their people."

"Hiring for potential rather than comfort zone diversity is a gamble worth taking."

"Evidence has always been a wonderful guiding rail — clear objective data can cut through organizational politics."

"Organizations get siloed as they scale, but the market demands multidisciplinary collaboration."

"We have to be a little subversive with a good heart to empower non-designers to contribute."

"Leadership requires courage to educate others and push for change even if it’s exhausting."

"Clear success criteria codified by servant leaders help remove subjectivity and favoritism from team decisions."

"Design has an innate superpower — telling authentic stories that align with diverse audience needs."

Ask the Rosenbot
Sha Hwang
The Lost Year
2021 • Design at Scale 2021
Gold
Johanna Kollmann
Insights-Driven Product Strategy: Get your Research to Count
2022 • Design in Product 2022
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group (Rosenfeld Community)
Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
Gold
Ethics in Tech Education: Designing to Provide Opportunity for All
2018 • Enterprise Experience 2018
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Meaghan Waters
Lack of Product Thinking will Doom Your Legacy Modernization
2021 • Design at Scale 2021
Gold
Megan Clegg
Space for Everyone: Reframing Accessibility Through a Wider Lens
2021 • Design at Scale 2021
Gold
Kit Unger
Theme 1 Intro
2022 • Design at Scale 2022
Gold
Dana Bishop
2022: The Year UX Demonstrates its Business Impact
2022 • Advancing Research 2022
Gold
Louis Rosenfeld
Day 1 Welcome
2024 • DesignOps 2024
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Dane DeSutter
Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries (Videoconference)
2024 • QuantQual Interest Group (Rosenfeld Community)
Ariba Jahan
Team Resiliency Through a Pandemic
2024 • DesignOps Summit 2020
Gold
Bill Scott
Lean Engineering: Engineering for Learning and Experimentation in the Enterprise
2015 • Enterprise UX 2015
Gold
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold

More Videos

Adam Cutler

"Can you show me your process, not just your portfolio? That shows me your real design thinking."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016

Peter Merholz

"Developing trust means showing you understand what it takes to get something shipped, that you’re reliable, and that people can be vulnerable with you."

Peter Merholz

The Trials and Tribulations of Directors of UX (Videoconference)

July 13, 2023

Lisa Welchman

"Everything that has been put online, someone like us made and put there; we bake our own biases into it."

Lisa Welchman

Cleaning Up Our Mess: Digital Governance for Designers

June 14, 2018

Vincent Brathwaite

"The solutions are out there; we just need the will to implement them."

Vincent Brathwaite

Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams

October 22, 2020

Brenna Fallon

"The squad model flopped for us after six months but created culture triads that stuck around."

Brenna Fallon

Learning Over Outcomes

October 24, 2019

Tricia Wang

"Never be afraid to get into good trouble; start by asking why."

Tricia Wang

Spatial Collapse: Designing for Emergent Culture

January 8, 2024

Edgar Anzaldua Moreno

"Proto personas created by cross-department participants helped us build unbiased, relevant survey questions."

Edgar Anzaldua Moreno

Using Research to Determine Unique Value Proposition

March 11, 2021

"Leadership buy-in is really important—having an executive who understands the value of knowledge creation, distribution, application, and evaluation."

Designing Systems at Scale

November 7, 2018

Erin Weigel

"Decades worth of agricultural data had to be thrown out because they lacked control groups and statistical rigor."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024