Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
People, not Petri Dishes: Stories from a Research Recruiter
Summary
Key Insights
-
•
Manual recruitment processes with many tools (Qualtrics, spreadsheets, Calendly) quickly become unsustainable as volume scales.
-
•
Qualtrics is excellent for screener surveys but not designed for end-to-end qualitative recruitment workflows.
-
•
Offering swag boxes as incentives is as popular as e-gift cards and accommodates participants who cannot accept cash.
-
•
Treating recruitment as a service can lead to unrealistic expectations about turnaround times and product quality.
-
•
Involving research leadership is crucial to prioritize requests and maintain research quality by saying no to some.
-
•
Recruitment needs to be collaborative between researchers and recruiters due to domain expertise and nuances.
-
•
Moving to a highly supported self-service model empowers researchers and better scales recruitment efforts.
-
•
Protecting participant PII and managing outreach lists requires careful anonymization and strict data governance.
-
•
An internal research panel is helpful but not necessary—external vendor panels can suffice depending on the product.
-
•
Building a participant community and updating consent processes improve engagement and trust over time.
Notable Quotes
"If you want a unicorn ask for a unicorn and so lo and behold Sarita turned out to be a bit of a unicorn."
"Recruitment is a collaboration between you, the researcher, and me, the person doing recruitment."
"It’s not a one-stop shop, this is people we’re dealing with, not Petri dishes."
"Qualtrics is fantastic for quantitative surveys and screener logic but isn’t made for qualitative recruitment workflows."
"We don’t talk about incentives, we talk about thank you gifts to avoid implying participants are employed."
"People started to view recruitment as a service like an IT help desk, expecting fast turnarounds."
"Saying no was really tricky because everyone has a good reason for their research."
"We’re moving to a highly supported self-service model so researchers can recruit themselves with tools and vendors."
"We want participants to feel like part of a community and improve how we share research outcomes with them."
"Protecting PII means anonymizing data when sharing and being careful not to post emails on company-wide pages."
Or choose a question:
More Videos
"I jump out of bed every morning because an executive said for the first time, this feels like home, this is how I want to work."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"The more senior you become, the more focus shifts from methodology to interpersonal qualities like empathy and bravery."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"Do not judge me by my success, judge me by how many times I fell down and got back up again."
Maggie DieringerCreating Consistency Through Constant Change
January 8, 2024
"Allocate about 30% of your analysis and design effort to change management for successful adoption."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"Market research can no longer afford to take six months with multiple waves; it has to be speedier and more agile now."
Jemma AhmedBringing together market and user research
October 17, 2019
"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."
Maria TaylorKnowledge is Power: Managing the Lifeblood of the Design Org
October 3, 2023
"The little sounds that VoiceOver makes are like bird song; you only notice them when they're gone."
Sam ProulxUnderstanding Screen Readers on Mobile: How And Why to Learn from Native Users
June 6, 2023
"I wanted to create a model that let us rapidly increase our value within the business."
Catherine BlizzardUsing Integrated Insight to Drive Growth
March 10, 2022
"Laura let out a sigh of relief and said, I don’t think I could ever recover the way that you did."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
