Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
When scaling and democratizing research practices, how can you help ensure higher levels of value are delivered? In this interactive session, we discuss different items we can leverage to ensure design research is providing value to an organization by driving strategic decisions. Areas we cover include: Utilizing research repositories as strategic assets; Leveraging quant + quo data to track success; and Ensuring research can focus on the highest value work.
Key Insights
-
•
Strategic research involves deciding what not to do, focusing teams on high-value work rather than spreading resources thin.
-
•
Research repositories should evolve from dumping grounds to living systems akin to design systems, organized into atomic insights or nuggets.
-
•
Atomic insights link direct user quotes to design outcomes and business metrics, creating a through-line from feedback to solution success.
-
•
Effective repositories reduce time wasted on finding information, potentially saving 20% or more of researcher time.
-
•
Democratizing research requires balancing accessibility with preventing duplication and conflicting results across teams.
-
•
Combining deep usability studies with broader listening posts enriches understanding of user pain points and emotional context.
-
•
Building trust and relationships with other organizational units like strategy and marketing enhances cross-functional research use.
-
•
Organizations often struggle to internalize customer voices despite available talent and methods, leading to high churn among researchers.
-
•
Videos and personalized story formats help bring user insights to life and foster empathy among stakeholders.
-
•
Transitioning to new research repository tools can create learning curves and require cultural shifts in research practice.
Notable Quotes
"Strategy is really about helping organizations decide what not to do."
"Too many research repositories become dumping grounds rather than useful, connected story systems."
"The atomic insight is not just what we learned but what the customer actually said, capturing emotion and context."
"On average, people spend 20% of their time just looking for things they need."
"Democratizing research risks duplication and conflicting results if not done carefully."
"Organizations still struggle to put the voice of the customer at the center, despite talented people and methods."
"Seeing videos of users reacting to insights really helps personalize the data for teams."
"You either need to relearn your research process or invest in resources to package insights effectively."
"Having a community helps researchers realize they’re not alone facing similar challenges."
"Linking research to metrics and decisions is the holy grail of insight repositories."
Dig deeper—ask the Rosenbot:
More Videos
"The method is not just about the homepage but the whole experience the participant explores freely within minutes."
Daniela Magaña Flores Ariane Rahn Jeff Ephraim BanderAhead of Competition: Learn What UX Benchmarking Can Do for Your Business Today
March 10, 2022
"The art of prompt design shares a strong connection with the art of conducting interviews and creating discussion guides."
Savina HawkinsHarnessing AI in UXR: Practical Strategies for Positive Impact
March 26, 2024
"Restoration is not just about replanting trees; it’s about rebuilding entire ecosystems."
Alex Hurworth Bonnie John Fahd Arshad Antoine MarinDesigning a Contact Tracing App for Universal Access
October 23, 2020
"Durability of insights varies; some human factors last a long time while cultural elements like hamburger menus shift over time."
Matt DuignanHITS, Microsoft's internal human insight system: From research library to living body of knowledge (Videoconference)
July 16, 2019
"If you’re not paying for the product, you are the product - common phrase summarizing the attention economy."
Craig VillamorDesign Systems for Ethical Design (Videoconference)
January 26, 2023
"My job is to convince people to create something that doesn't exist or hasn't been discovered yet."
Ovetta SampsonTurning UX Passion into Real Product Influence
June 7, 2023
"Why do we struggle to have that impact that we should be having when we are actually having that impact?"
Rima Campbell Amrit S BhachuIncrease Productivity and Drive Business Impact
September 24, 2024
"Not being a people manager means I’m kind of an objective third party who can help with career conversations."
Amy Gawronski ZuccaroAdvice for DesignOps Employee #1
September 29, 2021
"Will you learn to let go? Better yet, will you let go?"
Victor UdoewaBeyond Methods and Diversity: The Roots of Inclusion
March 26, 2024
